Snapchat beginnings - how the young app is growing up

SNAPCHAT BEGINNINGS

STEVE ST. GERMAIN 7.23.14

What is it?

100% mobile

1:1 Messaging App

Easy Photo Sharing

Snaps per day

Total Daily Photo Shares

• 100% mobile

• Messaging App

Meet Evan Spiegal

September 2011

Class Project

Multiple rounds of capitol funding

App Development

Early Growth

Text/Drawing Tools

Video

Content Expiration

Differentiation

Do Photos Really Disappear?

Teen Audience

User Data Hacked

Controversy

November 13, 2013

Introduced October 2013

Content viewable to friends for 24 hours

Stories

Intimate moments

Temporary Social Media

The Liquid Self

Social Theory

2015 Acura NSX Reveal

Use in Marketing

MTV 2014 VMA’s

Use in Marketing

Use in Marketing

Taco Bell

Conclusion

Questions?

Mobile