Snapchat Marketing

Snapchat:What Is It?

A social network that uses photos and videos for content Users “Snap” a photo or a video, add captions, and send it to a friend

or list of recipients

Still a relatively small network when compared to Facebook or Twitter- It is considered a 'niche' social network

Image Source: Google Images

How it WorksA review of the different app functions.

Snapchat:How It Works- Snaps

Users take photos or videos using their camera phone in real-time

Then select a time limit of 1-10 seconds for the receiver(s) to view the photos and videos

The photos/videos can then be sent to friends in Snapchat

Image Source: Google Images

Snapchat:How It Works- Stories

Users can create a time sequence by adding photos/videos to their “Story”

Depending on the user’s privacy settings, the photos and videos added to a Story can be viewed by either all Snapchatters or just the user’s friends

Photos and videos remain in the sequence for up to 24hrs before being deleted

Image Source: Google Images

Snapchat:How It Works- Discover

Discover is a way to find stories for specific companies

The Discover section contains channels from the editorial partners of Snapchat including CNN, Cosmo, Daily Mail, and People

They are refreshed daily maintaining the ephemeral vibe

Image Source: Google Images

Image Source: Google Images

Snapchat:How It Works- Lenses

Lenses let users animate their snaps with fun effects so that they can spice up their selfies

10 new special effects are released each day while older lenses are phased out

MarketingA look at different marketing avenues other than creating a Snapchat account.

Snapchat:Marketing- 3V Ads

3V Ads stands for Vertical Video View Ads

User content is created and displayed in portrait mode- Users don’t need to rotate their screen to view videos

3V ads will appear as either sponsored posts or curated content

Image Source: Google Images

Snapchat:Marketing- 3V Ads

Snapchat Video by the Second

Image Source: Google Images

Snapchat:Marketing- 3V Ads

About 70% of users have moved on by the 3 second mark

Marketers have to get their message out within 1 or 2 seconds when purchasing 10 second ad slots

Image Source: Google Images

Snapchat:Marketing- Geo-Filters

Geo-filters are special lenses for Snaps that can only be accessed in certain locations

Can pay to create personalized designed geo-filters to cover a location or event

The filters are assets that enable someone to personalize their communications, both publicly and privately

Image Source: Google Images

DemographicsA look at who is using the app.

Snapchat:Demographics-

Demographics are very important when considering using Snapchat as a marketing platform

If your target market is not the under-34 crowd, specifically those under 25, Snapchat is likely not the best use of marketing time and dollars

Image Source: Google Images

Snapchat:Demographics-

45%

26%

13%

10%6%

Age Range

18-24 Yr Olds 25-34 Yr Olds 35-44 Yr Olds 45-54 Yr Olds 55-64 Yr OldsCompiled by Author form Sources: smallbiztrends.com

Snapchat:Demographics-

U.S. Users:

32.9% of 18-34 year olds have a Snapchat account

30% of U.S. millennial Internet users access Snapchat regularly

International Users:

45% of Snapchat users are between 18-24 years old

71% of Snapchat users are under the age of 25 years old

Image Source: Google Images

Why Use It?Why choose to add Snapchat to your marketing mix?

Snapchat:Why Use It?

Has over 100 million active daily users

5+ billion videos are viewed each day- The same as Facebook

65% of users contribute content on a daily basis

Image Source: Google Images

Snapchat:Why Use It?

Snapchat's "walled garden" attracts only the most engaged followers

58% of college students would likely purchase a product from a brand that sent them a Snapchat coupon

Only 1% of marketers use Snapchat

Image Source: Google Images

Snapchat:Pros & Cons-

Advantages:

The limited lifespan of snaps make it the perfect platform to deliver a call to action with a sense of urgency

Presenting information in small blurbs makes it easier to build brand recall and recognition

Image Source: Google Images

Snapchat:Pros & Cons-

Disadvantages:

Building a following is difficult- The key is to drive people to Snapchat where they can become your friend

The single-view nature of Snapchats means that vital information can be missed and unable to be recovered

Image Source: Google Images

Strategy & TipsSome suggested strategies and tips for successful marketing campaigns using Snapchat.

Snapchat:Strategy-

The challenge is figuring out how to engages users without being overly promotional

The approach to the content on Snapchat should be different than the way Tweets, Pins and other social media content is created

Image Source: Google Images

Snapchat:Strategy-

A Behind-the-Scenes Look at Products

Special Event Updates

Special Products

Sneak-Peaks

Coupons and GiveawaysCustomer Care

Service

Showcase the Team

Sharing Everyday Work Stories-

Especially if Visually

Compiled by Author form Sources: smallbiztrends.com

Marketing Campaigns that Snapchat can be Useful for:

Snapchat:Marketing Tips-

Fun and Irreverent

is the Style on

Snapchat

Keep it Short and Creative

Use a Mix of the In-

App Features

Make Snaps

Exclusive

Don’t Ignore its Potential

for Recruitme

nt

Compiled by Author form Sources: smallbiztrends.com and jarrang.com

Snapchat:Marketing Tips-

Think Beyond the Product

Use Leading Questions to Engage Users

Let Users Snap with You

Use it for Local Marketing Campaigns

Compiled by Author form Sources: smallbiztrends.com and inc.com

Visual StorytellingHow Snapchat and Visual Storytelling go hand in hand.

Snapchat:Visual Storytelling-

Our brains are wired to respond to storytelling- We have been communicating through stories for over 40,800 years

Visual content that is able to evoke emotions results in deeper engagement and drives prospective consumers to a decision –buying a product or service

Social media posts with visuals generated 180% more engagement

Image Source: Google Images

Snapchat:Visual Storytelling-

8 out of 10 people want brands to tell stories, but only 15% can remember a good one

Viewers are more likely to convert if they can connect to the kind of reality brands are promising- Consumers prefer real-life depictions

A story can be 5 or 10 Snaps from a hosted event that when viewed together tell the tale of the whole event

Image Source: Google Images

Success StoriesExamples of brands that have run successful Snapchat marketing campaigns.

Sour Patch Kids used the power of influencer marketing to increase its following

Paul Logan created a five-day series of stories around the theme ‘sour then sweet’

The results:

120,000 new Snapchat followers More than 6.8m Snapchat impressions generated (583k on day one) More than 26,000 screenshots Snapchat campaign received roughly 1,900 Twitter mentions

Image Source: Google Images

Snapchat:Success Stories- Sour Patch Kids

Snapchat:Success Stories- H&M

H&M carried out a Social Media game in Poland in which tickets to an exclusive party were hidden in stores

H&M then sent out cryptic clues via Snapchat as to the whereabouts of the tickets

The results:

943 new Snapchat followers Over 200 people played the game 3.8M unique users learned that H&M was behind the launch Lots of positive media coverage

Image Source: Google Images

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Works Cited1. Betters, Elyse. "What's the Point of Snapchat and How Does It Work?" Pocket-lint. Pocket-lint Ltd, 26 Dec. 2016. Web.

10 May 2016. <http://www.pocket-lint.com/news/131313-what-s-the-point-of-snapchat-and-how-does-it-work>.2. Boitnott, John. "Why Snapchat Is Becoming a Valuable Marketing Tool (and How to Use It)." Inc. Mansuto Ventures LLC,

26 Aug. 2015. Web. 11 May 2016. <http://www.inc.com/john-boitnott/why-snapchat-is-becoming-a-valuable-marketing-tool-and-how-to-start.html>.

3. Carman, Ashley. "Snapchat Is Killing Its Lens Store." The Verge. Vox Media, Inc., 06 Jan. 2016. Web. 10 May 2016. <http://www.theverge.com/2016/1/6/10722868/snapchat-lens-store-shutdown>.

4. Carson, Biz. "Snapchat Just Launched Its Version of Hashtags - Users Can Now Create Their Own Geofilters for Events like Weddings and Parties." Business Insider. Business Insider, Inc, 22 Feb. 2016. Web. 10 May 2016. <http://www.businessinsider.com/snapchat-adds-make-your-own-geofilters-2016-2>.

5. Cicero, Nick. "Are Branded Geofilters The Future Of Advertising On Snapchat?" Marketing Land. Third Door Media, Inc., 17 July 2015. Web. 10 May 2016. <http://marketingland.com/branded-geofilters-future-advertising-snapchat-134606>.

6. Foong, Louis. "The Power Of Brand Storytelling [Infographic]." Business 2 Community. Business 2 Community, 29 June 2015. Web. 11 May 2016. <http://www.business2community.com/infographics/the-power-of-brand-storytelling-infographic-01260875?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A%2BB2CMarketingInsider%2B%28Business%2B2%2BCommunity%29#jQe54eO5qg6Z2YKd.97>.

7. Hines, Hines. "Snapchat for Business: A Guide for Marketers : Social Media Examiner." Social Media Examiner. Social Media Examiner, 30 Dec. 2015. Web. 10 May 2016. <http://www.socialmediaexaminer.com/snapchat-for-business-a-guide-for-marketers/>.

8. Hussain, Anum. "Snapchat for ... Marketing? What the Curious Should Know." Where Marketers Go to Grow. HubSpot, 7 May 2014. Web. 11 May 2016. <http://blog.hubspot.com/marketing/guide-to-using-snapchat-for-marketing#sm.0008zyuj418ufei4t2q1npwpsa1sc>.

9. Jackson, Dominique. "Snapchat Marketing: A Beginner's Guide | Sprout Social." Sprout Social. Sprout Social, Inc., 23 Sept. 2015. Web. 11 May 2016. <http://sproutsocial.com/insights/snapchat-marketing-guide/>.

Works Cited1. Jarboe, Greg. "Snapchat: How Ephemeral Video Marketing Is Engaging Viewers." ReelSEO. REELSEO™ & TUBULAR LABS,

INC., 23 Mar. 2015. Web. 10 May 2016. <http://www.reelseo.com/snapchat-video-marketing/>.2. Kapko, Matt. "Why Snapchat Is the next Big Thing in Digital Marketing." CIO. CXO Media Inc., 11 Mar. 2016. Web. 10 May

2016. <http://www.cio.com/article/3043043/marketing/why-snapchat-is-the-next-big-thing-in-digital-marketing.html>.3. King, Carianne. "How to Effectively Use Visual Storytelling in 2015 [INFOGRAPHIC]." Social Media Today.

Socialmediatoday.com, 20 Aug. 2015. Web. 11 May 2016. <http://www.socialmediatoday.com/marketing/carianneking/2015-08-20/how-effectively-use-visual-storytelling-2015-infographic>.

4. Kumar, Braveen. "Snapchat Marketing: The Key to Discovering and Engaging Your Most Loyal Fans – Shopify." Shopify's Ecommerce Blog. Shopify, 1 Feb. 2015. Web. 10 May 2016. <https://www.shopify.com/blog/75307013-snapchat-marketing-the-key-to-discovering-and-engaging-your-most-loyal-fans>.

5. Lasquite, Mydee. "How to Use Visual Storytelling in Your Digital Marketing Campaigns." How to Use Visual Storytelling in Your Digital Marketing Campaigns Comments. Visme, 21 Aug. 2015. Web. 11 May 2016. <http://blog.visme.co/visual-storytelling-digital-marketing/>.

6. Mansfield, Matt. "What Is Snapchat and How Can I Use It for Business?" Small Business Trends. Small Business Trends LLC., 15 Sept. 2015. Web. 10 May 2016. <http://smallbiztrends.com/2015/09/what-is-snapchat-use-snapchat-for-business.html>.

7. Morrison, Kimberlee. "Snapchat Launches Native Video Ads." SocialTimes. The Adweek Blog Network, 204 Jan. 2015. Web. 10 May 2016. <http://www.adweek.com/socialtimes/snapchat-launches-native-video-ads/622377>.

8. O’Brien, Jamie. "Snapchat Advertising: Latest Snapchat Ad Products." Sprinklr. SPRINKLR INC., 23 July 2015. Web. 10 May 2016. <https://www.sprinklr.com/the-way/snapchat-advertising-3v-strategy/>.

9. Plastaras, Alexandra. "USC Marshall School of Business: Exploring Social Business." Marketing on Snapchat: The Pros and Cons. IBM DeveloperWorks, 15 Apr. 2014. Web. 11 May 2016. <https://www.ibm.com/developerworks/community/blogs/025bf606-020a-48e9-89bf-99adda13e9b1/entry/marketing_on_snapchat_the_pros_and_cons?lang=en>.

Works Cited1. Rajasooriar, Meera. "Should I Use Snapchat for My Business?" Jarrang. Jarrang Limited, 13 Mar. 2015. Web. 11 May 2016.

<http://jarrang.com/2015/03/should-i-use-snapchat-for-my-business/>.2. Simpson, Jack. "Five Seriously Creative Snapchat Campaigns and Their Results." Econsultancy. Econsultancy.com

Limited, 27 Aug. 2015. Web. 11 May 2016. <https://econsultancy.com/blog/66867-five-seriously-creative-snapchat-campaigns-and-their-results/>.

3. Snapchat, Inc. "Snapchat Law Enforcement Guide." Snapchat. Snapchat, Inc., 16 Oct. 2016. Web. 10 May 2016. <https://www.snapchat.com/static_files/lawenforcement.pdf?version=20150604>.

4. "Snapchat's Ad Rates Drop as Brands Find Problems." CNBC. CNBC LLC., 18 Feb. 2016. Web. 10 May 2016. <http://www.cnbc.com/2016/02/18/snapchats-ad-rates-drop-as-brands-find-problems.html>.

5. Sornoso, Eric. "Snapchat for Business, How Your Marketing Can Benefit From Photo Messaging." Social Media Examiner. Social Media Examiner, 20 Jan. 2014. Web. 10 May 2016. <http://www.socialmediaexaminer.com/snapchat-for-business/>.

6. Speier, Kim. "An Intro to Snapchat (And 6 Ways to Use It for Your Business)." Business 2 Community. Business 2 Community, 23 Mar. 2015. Web. 11 May 2016. <http://www.business2community.com/social-media/intro-snapchat-6-ways-use-business-01188689#Az0mW8RIj1jk3ATI.97>.

7. Visualistan. "Storytelling The Most Effective Way to Engage and Persuade People #infographic." Visualistan. Visualistan, 25 Apr. 2015. Web. 11 May 2016. <http://www.visualistan.com/2015/04/storytelling-most-effective-way-to-engage.html>.

8. York, Alex. "How to Creatively Use Snapchat for Business | Sprout Social." Sprout Social. Sprout Social, Inc., 15 Feb. 2016. Web. 11 May 2016. <http://sproutsocial.com/insights/snapchat-for-business/>.