#SMBF Paid Search & Social Media

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  • date post

    14-Jun-2015
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    Business

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My #SMBF presentation: Social Media: Search Engine Marketing’s Best Friend

Transcript of #SMBF Paid Search & Social Media

  • 1. USE SOCIAL MEDIA TO PAY LESS AND GET MORE CUSTOMERS Social Media: Search Engine Marketings Best Friend

2. Bob Young, Crack & Google 3. Dominant

  • Google accounts for 6% of all web traffic
  • *Source= New York Times

4. Google = $ 5. Bypass Google = NO $ 6. Bypass Google

  • Realistic?

7. Bypass Google

  • NO
  • (Sorry)

8. Increase Awareness and Reduce Cost

  • General terms = high cost
  • Awareness will lead searchers to type in less expensive branded terms

9. Increase Brand Awareness

  • Gain exposure to new customers
  • Put a face to a company even before your customers know they need you
  • Brand recognition
  • Go both ways

10. Decrease Paid Search Cost

  • URL terms drive large percentage of paid search engine traffic at ShareFile and Lulu
  • Combat laziness
  • Keep in mind = visit via Social Media and not paid ads
  • Drive URL terms to deeper links on site
  • Tailor special offers to those searchers

11. Create a Relationship

  • More sales at less cost
  • Create Social Media only offers
  • Why should I follow you?

12. Test Your Message 13. Who Do You Trust? 14. Create Relationships and Sales Will Come 15. Exposure

  • (Sorry, WrongGraphic )

16. Exposure

  • 77% of brandsearchersare influenced by search and social media
  • 65% of brandproductsearchers are influenced by search and social media
  • Source: eMarketer

17. Gaining Use Source: WebProNews 18. Gaining Use Me Center for Disease Control My Dad 19. EVALUATE

  • Define and setREALISTICGoals
  • Set Metrics
  • Collect Data
  • Make Smart Adjustments

20. Key Points

  • Use Social along with Paid
  • Dont fight Google - youll lose
  • Provide value
  • Test Test Test
  • Establish relationships
  • Different Industries will have different results
  • Hire smart