Small Business Web Design 101

What’s the Point of a Website?• Everyone has a website. Why does your business have a website? How do you use your website?

Why You Need a Website• Your website is the online face of your company. Often the first impression a potential lead has of your business.• Extend brand awareness beyond word of mouth and print marketing.• Facebook pages do not include enough information to sell or convince a customer to continue down the sales funnel.• Websites serve as an informational hub for customers to have all of their questions answered.

What Constitutes Good Website Design?• Organized Content • Branded Graphics and Relevant Imagery• Goal-Oriented Design and Content• A Clear Hierarchy and Path for Users to Follow• Easy to Navigate• Customer-Oriented User Experience• Generates Leads and Accomplishes Your Goal

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What Constitutes Bad Website Design?• Unorganized Content • Lack of Structured Navigation or User Path• Broken Functionality• Lack of Contact Details or Company Information• No Clear Path for a User to Follow• Outdated Design and Development Practices

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Your Website Design Options

Website Template Builders• PROS

• Low Short Term Cost• Easy to Use• Pre-Built Websites

• Weebly, Wix, Web.com

• CONS• High Long Term Loss• Functionality and Design Restrictions• Limited Customer Support• DIY and Time Consuming• Builder Software Will Malfunction Often• Extra Cost for Features and Necessities including Domain Name

and Hosting• Unoriginal Website Design• Limited Lead Generation Capability

Freelance Website Designers• PROS• Low Short Term Cost• Years of Professional Experience in Their Specialty• Professional Network• May Have Ample Time for Your Project

•CONS• One Individual Working on Multiple Website Projects at Once• Limited Availability• Experienced in Only One Area of Website Design• May Use a Template Design As Well

Website Design Agency• PROS• Professionals in Every Area of Website Design• An Entire Team Working on Your Behalf• Expert Understanding of Website Design and Current

Trends/Tactics• Original Website Design — No Templates

•CONS• Cost Can Be Expensive and Out of Specific Budget Ranges• Due to the Complexity of Custom Design, It Can Take a Long

Time• Requires Constant Communication With Agency

No Matter Which Option You Choose…

Your Website Needs to Generate Leads!

Using Your Website For Lead Generation• All aspects of your website work cohesively to convince

a customer to complete an action. • A website action can include:• Contacting your company via an online form of call• Signing up for a program or trial• Downloading a piece of content• Confirming their attendance for an event• And more

Website Content Tips for Lead Generation• Benefits vs. Features → Sell with benefits, support with

features.• The 80/20 rule still applies! Seek to educate your

customer, not throw discounts at them.• Use actionable words with a sense of urgency.• Your call-to-actions should answer the question, “I want

to…”• Use blog posts to inform and educate users on related

topics. This content can contribute to other areas of your online marketing efforts.

Website Design Tips for Lead Generation• Make sure your navigation is accessible and easy to

use.• Mobile Responsiveness!• Cohesive design and fonts.• Make sure it is easy for users to contact your business.• Contact form placement• Telephone number placement

• Streamline information — don’t bury it!

How to Track Lead Generation Success• Heat Maps• Contact Form Submissions• Tracking Phone Number• Increase in In-Store Sales• Increase in Online Purchases• Google Analytics

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Websites Need to Work in Conjunction

With Online Marketing Efforts

A Website Design Case Study

Services Provided• Complete Website Redesign with Lead Generation Focus• Local Search Marketing• Pay Per Click Advertising on Google• Social Media Marketing through Facebook• Regular Blog Content Creation for Organic Search and

Facebook Marketing Efforts

Before

After

Arrow denotes when Titan Web Marketing Solutions took over website design and online marketing efforts.

We’ve generated 2,257 leads for United Truck Driving School

since April 2014.

Recap• A website must accomplish a goal, and design helps

that happen.• You have three options — template builders,

freelancers, and web design agencies. Choose wisely!• Your website needs to generate leads.

Any Questions?

Special Web Design Offer

We’re offering today’s Chamber Current attendees

10% off of our website design services. Call 615-890-3600 or

inquire with us today to learn more.