Small Business Advice 101
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TremendousMaid.com DiscoverVedas.com
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Top learning lessons over the last 4 years with 3 different small businesses based in Boston MA and an online boutique store.
Transcript of Small Business Advice 101
TremendousMaid.com
DiscoverVedas.com
Behind Our Success…
Business Advice Based on Our Failures & Successes
Stick with the Company’s Vision
Must Overcome Fear of Financial Analysis
Do Not Assume things based on ‘feelings’
Use Social Media Wisely
Stick with the Company’s Vision
To become the preferred janitorial cleaning company for
current and prospective team members who seek
opportunities for growth and development to achieve the
American Dream.
Stick with the Company’s Vision Continued…
• Team Members Physically and Emotionally Overworked
• Benefits Package / Training and Resources
• Employee Turnover vs Employee Retention
What’s Your Crystal Clear Vision?
• What’s Your Breakeven Point?
• Use Metrics on a daily / weekly basis• Gross Profit Margin per Job• Net Customers Gained per Week• Customer Loss Rate per Quarter• Sales by Service Type• Payroll as a % of Revenues per Day
Must Overcome Fear of Financial Analysis
Lost Clients 2011-Jun 2014Unhappy with
Service 15
Financial Difficulties 23Moved out of Service Area 47
Dropped Clients 11
Unknown 14
Do Not Assume things based on ‘feelings’
Do Not Assume things based on ‘feelings’ Continued• Which towns have the highest travel time?
• Specific towns with higher Loss Rate?
• Location of best clients based on profit margin?• How to reach them?• What type of demographics and psychographics do they have
in common• Which advertising mediums work best for our ‘highest profit
margin clients”?
Use Social Media Wisely
• Yelp Reviews and Revenues
• Social Media Without A Plan is a Waste of Time:• Must provide ‘value’ and entertainment • Emotions counts• Blogs:
• Yelp Reviews, My Obsession:• Selling a Condo / House Cleaning Priorities• Hygiene & Cleanliness in Day Care Centers• Mayor Walsh Celebrating Small Biz Week with Us
Use Social Media Wisely
• Re use content: ex Lead Generation Report on Janitorial Services in the Boston Market.
• Facebook Advertising Doesn’t Work!
• Hootsuite
• SEO & Yelp = Biggest ROI
• Must Have Very Clear Objectives
Thank you!
[email protected]://www.linkedin.com/in/[email protected] www.discovervedas.com
Twitter:• @discovervedas• @tremendousmaid• @bbccleaning
