Instagram 101 for Small Business

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Insta WHAT? an introduction to using instagram for business

Transcript of Instagram 101 for Small Business

Page 1: Instagram 101 for Small Business

Insta WHAT?

an introduction to using instagram for business

Page 2: Instagram 101 for Small Business

WHYINSTAGRAM?

*engagement*branding *attract new fans*market research*follow the competition*push content across channels

Why do brands use it?

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WHYINSTAGRAM?

*300 million total users

*70 million photos uploaded daily

*average person spends 8.6 minutes per day using

*66% of users follow their favorite brands

*30% of users discovered a new brand or product via abranded post

Who Uses It and How It's Used

*75 million users daily

Sources: http://expandedramblings.com/index.php/important-instagram-stats/ https://instagram.com/press/ Global Web Index 2014

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WHY INSTAGRAM?

Storytelling: BRAND yourself

credit: @theprintedpallette

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WHY INSTAGRAM?

Engaging: CONNECT with your fans

credit: @mammachia

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WHY INSTAGRAM?

Visual: ENTICE with your products

credit: @partyalamo

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WHY INSTAGRAM?

Creative: SHOWCASE your work

credit: @artofloyloy

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WHICHCONTENT?

What to SHARE with your fans

*products *employees*celebrations*milestones*customers*quotes*promotions/contests

*tours*behind-the-scenes*awards*answer FAQ's*events*day-in-the-life*sales

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WHICHCONTENT?

Using HASHTAGS wisely*10 - 30 is standard, more than that is spam

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GETTINGSTARTED

Username : 30 characters Bio : 150 characters

Profile photo

Link to your website (*trackable)

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TAKING PHOTOS

upload from yourphoto album or

take pictures natively

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TAKING PHOTOS

23 photo filters (ability to save favorites)

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TAKING PHOTOS

13 photo editing toolsadjust, brightness, contrast, structure, warmth, saturation, color, fade, highlights, shadows, vignette, tilt shift, sharpen

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ADDINGCAPTIONS

captions can now be edited after the initial posting

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ADDINGLOCATION

geotag photos to create a photo map

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ADDINGLOCATION

zoom in to see a moreprecise location

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TAKING VIDEO

same process as photos; upload from your photoalbum or shoot natively; length 3 - 15 seconds

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INSTAGRAMAPPS

combine multiple photos into oneimage with instagram's layout app

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INSTAGRAMAPPS

create quality time-lapse video with layout

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INSTAGRAMMETRICS

take an in-depth look at your account metrics with iconosquare and instawoot

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INSTAGRAMEFFICIENCY

use ifttt to autopost and organize your instagram

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OTHER APPSTO USE

mobile and desktop apps to use with instagram

*canva*picmonkey*over*snapseed*repix*quick

*ecp photo*recite this*wordswag*instarepost*squaready*camera+

*photoshop*vsco cam*typic*hipstamatic

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THANK YOU!

presented to the members of Hera Hub Carlsbad's coworking space June 2015

twitter: @MelanieMediafacebook: MelADramaticMommy

instagram: melaniesheridanweb: www.meladramaticmommy.com

pinterest: melaniesheridanperiscope: MelanieSheridan