Facebook 101 for Small-Medium Business
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Facebook 101 for Professionals & Small BizPresenter: Doug Hay, CEO
Dead Simple Internet Marketing™ Series
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Presenter - Doug Hay
• Early adopter of Internet
marketing
• 30 year marketing veteran
• Sought after speaker -
presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program
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Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Small business SEO – Search
Engine Optimization: Keywords,
link building & content creation.
• Press release writing, optimization
and reporting
• Blog set up, strategy, and training
• Email programs
• Online reputation management
• Video production & marketing
• Staff training
Ask about our Internet Marketing Analysis
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Doug Hay
Direct: 250-756-0306 Toll Free: 877-226-3823
Free Internet
Marketing Analysis
More Sales?
More Leads?
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Presentation
Q & A
Ask for Slides
Agenda
1
2
3
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Marketing
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Integrated
Marketing
Strategy
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Integrated
Marketing
Strategy
Offline
Marketing
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Integrated
Marketing
Strategy
Offline
Marketing
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Integrated
Marketing
Strategy
Offline
Marketing
Referrals
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Integrated
Marketing
Strategy
Offline
Marketing
Web
SiteReferrals
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Integrated
Marketing
StrategyBlog &
Content
Offline
Marketing
Web
SiteReferrals
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Integrated
Marketing
Strategy
Social
Media
Blog &
Content
Offline
Marketing
Web
SiteReferrals
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Think Like a Publisher
Web site
Video
White
PapersAudio
Emailed Newsletters
BlogsPress
Releases
Case Studies
Articles
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Facebook Numbers
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Facebook is the most
effective social
networking platform
for brands to get their
marketing messages
across to consumers,
say 80% of companies. -Source: Sense
Internet Study
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Success
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Source: http://www.socialmediaexaminer.com/how-alaskan-mom-brings-millions-to-her-carpentry-blog/ (2012)
Social Media Stats:
• Website: Ana White Homemaker
• Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans
• Twitter: 2,550 followers
• YouTube: 30 videos
Highlights:
• Ana White’s blog draws nearly three million unique page
views every month.
• 90-95% of her Facebook content comes from fans, and
she leaves it all public.
• Pinterest is the #1 referring site to her blog, bringing 6,000
unique visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
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“Do you have advice for other women who
might aspire to a blog-to-book career like
yours?
I put 90% of my time into creating content and 10%
into other stuff like answering emails, social media,
and promoting posts. If I had started with the
opposite, just 10% on content and 90% on
promotion, I don’t think I would be here today. Try
to create content that’s so valuable it shares
itself, and then you can focus on doing what
you love.”
Read more: http://www.thegrindstone.com/2012/10/17/mentors/homemaker-ana-
white-i-would-love-to-be-the-rachael-ray-of-diy-719/#ixzz2YT6TWQVQ
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Partnership with Marie Forleo
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Facebook Set-Up Steps
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Set up biz account
Complete profile
Network - get people to “like” you
Content creation
Interact
Click through to your website
Buy your
product
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Business (Fan) Pages
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Facebook business “pages”
are like a storefront at the mall
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Business
Pages:• Have multiple
administrators
• Allow custom tabs
• Event creation
• Can add apps
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Facebook allows you to create custom
items for your business site. E.g. pix,
special offers, coupons, contests, etc
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Need a Personal Profile First
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Admin PanelFacebook
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Profile & Aps
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Searched for “Seattle Dentists”
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Vanity
NameFacebook
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Click
Edit
Page
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Select your
page
name
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Enter
desired
username
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Check
availability
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New
vanity
name
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Build Audience
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To follow a Facebook fan (biz)
page is called “LIKE”
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TimelineFacebook
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EngageFacebook
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• More engagement = your
content stays longer in the
news feed
• Only post relative content
• Post regularly around the
same time,
• Not just text - include videos,
photos and links
• Ask questions
Facebook’s EdgeRank System
A system to determine how and where your
post shows up in a user’s news feed.
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Dedicate
a Team
Member
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Page Management:• Monitor your page
• Jump in on comments
• Post on wall
• Deal with negative
• Delete spam
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Watch the
sales
messages vs
conversations
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• Share tips
• Post how-to
videos
• Free webinars
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Respond to comments
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Take note:
• Follow Facebook’s established terms and conditions. There
are lots of rules and the standards on Facebook are
constantly changing.
• Don’t use a personal profile for business.
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Engaging Fans (Likes)• Add great content – more
characters vs 140 for Twitter
•Fans post freely – text, photos, etc
•Run contests, polls, etc
•Create dynamic pages
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Just publishing?
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Business Page
FacebookPromote
Your
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Links on Your Website
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Links on Your Blog
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Everything Print
• Business Cards
• Letterhead
• Brochures
• Print ads
• Fliers
• Event invitations
• Placards
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Business Pages
FacebookAds
For Your
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Place Facebook Ads
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Facebook Advertising
• For a smaller budget try
out the Sponsored
Stories and Promoted
Posts.
• These keep users on
Facebook vs. linking to
websites
• Stay on the news feed
longer
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Business Pages
FacebookMetrics
For Your
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Client name
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Build business
page
Get people to “Like” your
page
Interact & leave
comments
Click through to your website
Buy your product
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Metrics
(Stats)
# of “Likes”
# of comments
# Click throughs to
your website
$ of Sales
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Brand
Brand
Brand
New Marketing
Brand
Brand
Brand
Brand
Brand
Brand
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Takeaways
Creat business profile around keywords
Do your homework
Create interesting content & publish
Engage not just publish
Run contests, sweepstakes, etc
Cross promote on social sites, email, etc
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Please
Give us a
Like on
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Doug Hay
Direct: 250-756-0306 Toll Free: 877-226-3823
Free Internet
Marketing Analysis
More Sales?
More Leads?
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Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be reproduced,
distributed, transmitted, displayed, published or
broadcast without the prior written permission of
Doug Hay.
The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.