Marketing 101: A Small Business Strategy Guide
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Transcript of Marketing 101: A Small Business Strategy Guide
Marketing101
You’ve Built The BusinessNow It’s Time To Get The Word Out
CT Business Solutions | Marketing & Design Strategies
Marketing Defined
“Marketing is a form of communication between you and your customers with the goal of selling your product or service to
them. Communicating the value of your product or service is a key
aspect of marketing.”Entrepreneur.com
Two-Headed Monster
PLANNING
The backbone of any successful marketing strategy revolves around the type and quality of content that a company is able to put forth. If you can create original and engaging pieces of content, you will be converting your audience members into paying customers at a very high rate.
When it comes to marketing your small business, there are two major factors that should be getting the brunt of your focus.
You need to create a comprehensive 3-month plan when it comes to the overall marketing strategy for your business. Without this plan to govern your actions, you will miss out on valuable analytics and possibly thousands of potential customers/clients.
CONTENT
Your Strategy Guide
There are three rules to keep in mind when creating your first marketing plan:
1. Include Short/Long Term Goals
2. Be As Detailed As Possible
3. Break Your Plan Into 3-Month Chunks
Short & Long-Term Goals
Short-Term GoalsThese goals should be part of your overarching long-term goals, while still being realistically achievable and measurable.
Long-Term GoalsThese goals will establish the overall goals for what your marketing strategy aims to accomplish. These are typically more abstract and deal with ideals rather than concrete statistics.
Examples:
• Publish 2 blog posts per week• Generate 5 new phone calls per week• Convert 5 social media followers/fans
into paying customers per month
Examples:
• Increase social media audience conversion month-over-month
• Maintain steady growth of blog readers• Decrease cost of overall customer
conversions/acquisitions
Sample Marketing Timeline
Create a detailed and date-specific timeline for your anticipated marketing campaign strategies. Using specific dates allows for a sense of urgency while giving you a measurable to analyze once the campaign has been completed.
• “How To” Posts• Online Quizzes• Picture Lists
3 Types of ContentThat People Love to Share
Two-Headed Monster
The backbone of any successful marketing strategy revolves around the type and quality of content that a company is able to put forth. If you can create original and engaging pieces of content, you will be converting your audience members into paying customers at a very high rate.
You need to create a comprehensive 3-month plan when it comes to the overall marketing strategy for your business. Without this plan to govern your actions, you will miss out on valuable analytics and possibly thousands of potential customers/clients.
3 Types of ContentThat People love to Share
Two-Headed Monster
The backbone of any successful marketing strategy revolves around the type and quality of content that a company is able to put forth. If you can create original and engaging pieces of content, you will be converting your audience members into paying customers at a very high rate.
You need to create a comprehensive 3-month plan when it comes to the overall marketing strategy for your business. Without this plan to govern your actions, you will miss out on valuable analytics and possibly thousands of potential customers/clients.
3 Types of ContentThat People love to Share
Two-Headed Monster
The backbone of any successful marketing strategy revolves around the type and quality of content that a company is able to put forth. If you can create original and engaging pieces of content, you will be converting your audience members into paying customers at a very high rate.
You need to create a comprehensive 3-month plan when it comes to the overall marketing strategy for your business. Without this plan to govern your actions, you will miss out on valuable analytics and possibly thousands of potential customers/clients.
3 Types of ContentThat People love to Share
Other Content
There are countless ways that you can take advantage of in order to get your message to the public.
While some are definitely easier than others, a combination of different channels will give off a professional presence to your audience while building a consistent brand image for your company.
Types of Other Content:
• YouTube Videos• Weekly/Bi-Weekly Podcast• Infographics• eBooks• News Articles• Guest-Posting for Blogs• Webinars• Physical Newsletters• Email Campaigns
Marketing101
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