Under the Umbrella of

Part 2

Team

Ali Abbas 01

Imran Khan 02

Hassan Javad 22

Haris Kamran 24

Product Re-Launch

Cultural Events

Differentiation

Campaign Management

Promotion

Suggestion

Contents

Repositioning

?5 Column

29 Lines

Teaser 1

??

5 Column

28 Lines

Teaser 2

Proudly Presented by

5 Column

29 Lines

Ad 1

Proudly Presented by

5 Column

28 Lines

Ad 2

Mangotainment

Strategy

For Mangotainment

Proudly Presented by

6 Column

23 Lines

Adds

• Demographic Basis:

Lower, Lower Middle, Middle class income Groups

Segmentation

• Target Market

Children Youth Old

Targeting

• Price:– Economy Price (Market Penetration strategy) Rs. 15

Mix

• Place:– Through all channel with massive distribution

• Promotion:– Promote with trade discounts– Social Events– School / College & Road Activities– Co-Branding with Pepsi, Mirinda– Revised Advertisement Campaign

ATL

Electronic

CHANNEL PROGRAMAAG TV Nadia Khan Show, Sahir Lodhi Show

DUNYA NEWS Khari baat Luqman K sath,Hasn-e-haal

CN Dore Mon

GEO ENT Jannat se nikali hui aurat,Uthgo jago pakistan,hum sab umeed say hain,banana news network,the shareef show,

GEO NEWS Capital Talk,Aaj Kamran Khan k sath,Hum sab umeed se hain

GEO SUPER DLF IPL Season 5 cricket series india

Medium

FM Radio:

CHANNEL PROGRAMFM 91 Desi Man Show, Morning Fix, Drive On and Film Show

FM 106.2 Evenning Drive time and fresh drive program

Medium

Newspaper General Magazine Cooking Magazine

• KITCHEN• MASALAMAG• BAWARCHI KHANA• GOURMET• KHAWATEEN MAG

• SUNDAY MAG• T MAGAZINE• TIMES MAGAZINE

Print Media

•JANG NEWS•NAWAIWAQT•FRONTIER POST•DAILY ASAS

SOCIAL MEDIA MARKETING

Slice Aaamm…. Ka Chaska launch Eid CampaignsRamazan CampaingnsDaily updates and posts

DIRECT MARKETINGSMS campaign for new launch and facebook

Social Media

AreaFaisalabad

Rawalpindi

Lahore

Multan

Karachi

Billboard

REGION CABLE NETWORKS

RAWALPINDI 34

PESHAWAR 26

GUJRANWALA 27

FAISALABAD 30

SARGODHA 19

MULTAN 67

LAHORE 66

SINDH 80

QUETTA 1

Cable Network

BTL

Viewer feel new and fresh look as perperception to see the Slice new product.

OBJECTIVE

ACTIVITY

RESULT

Lable the product at bothside of Slice Truck.

To create the word of mouth aboutthe Slice Juice as a road show.

Truck Branding

These three gift Item were made for Slicelaunch and will be distribute to our dealer n during launch events.

Viewer feel new and fresh look as perperception to see the Slice new product.

To create attachment of our retailer with Slice and for the recall of Pepsi brand.

OBJECTIVE

ACTIVITY

RESULT

Giveawas

Dawn Lifestyle Exhibitions

Around 30 to 35k people visited the Slice stall and participated in the activities

The Footfall was around 150 to 200k over 3 days

Slice made a very good impression on the audience

Events

• With its strong marketing strategy and with its strong ATL & BTL advertisement, slice juice will be able to capture the leading position in the market.

• We will hope after this Re-Positioning strategy along with developed Marketing Mix for Slice Juice, ensuring its presence by getting 20% to 30% market share & Slice will get the desire position in the market.

Conclution

YOU ARE WELCOMED TO ASK QUESTIONS