Tropicana Slice Leveraging Content for Product Launch
7
PULPY SLICE N’ JUICY RUMORS How Tropicana Slice Leveraged Content Marketing to bring about a New Product Launch
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Transcript of Tropicana Slice Leveraging Content for Product Launch
PULPY SLICE N’ JUICY RUMORSHow Tropicana Slice Leveraged Content Marketing
to bring about a New Product Launch
Tropicana Slice planned out a new Product launch TVC with their brand ambassador Katrina!
The Brand wanted to generate enough Teaser Buzz resounding across the Web and then rolling onto Product Reveal…
BRIEF
A Gossipy Story was scribed around the start, Katrina and the plan was to leverage the mileage to while Maximum Buzz was ON…
Katrina Goes Missing was the gist and it had to be deployed with Top Secrecy!
ACTION PLAN
STRATEGY
Detailed plans across several stake holders
were prepared
Content was the Key across Publishers,
Bloggers and Influencers
Buzz was to be spread strategically across
different phases
ROLL OUT
Credible PublishersStarted the rumor thus generating initial buzz
required…
Influencers n’ Bloggers aligned the following day and they
acted steadfast
Brand cashed in the generated buzz to
launch the TVC and garner eye-views…
A Google search on
Katrina Missingwill talk about theCause - Effect
of the campaign ;)
RESULTS
Brand’s Keyword &
Hashtag trended for more
than18 Hrs
More than 53,000+ organic
conversationswere
triggered
Brand interactions
increased by 700%
than the usual!
