SharePoint Marketing Suite Webinar January 15 2013
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The SharePoint Marketing Suite - developed with Microsoft for SharePoint, provides a compelling marketing offering built into the SharePoint environment that aims to improve enterprise websites, portals, and third party applications, such as: SharePoint 2013, 2010, 2007, 2003, and SharePoint Online along with other platforms and technologies. This 60 minute webinar will demonstrate how the SharePoint Marketing Suite can provide marketers and business owners with the tools they need to take their website to the next level. Some of the tools that will be demonstrated include: -Web Analytics -Campaign Tracking and Advertising Effectiveness -Behavioral Targeting -A/B and Multivariate Testing -Visitor Profiles -SEO -Affiliates -Voice of Customer
Transcript of SharePoint Marketing Suite Webinar January 15 2013
Webinar recording
Connect with us on twitter - @CardioLog
Questions?
Webinar Housekeeping
SharePoint Marketing Suite – Agenda
Overview
Demo
Summary
Q&A
About Intlock
Founded in 2005
Located: Boston, MA
Over 8 years of experience in web analytics
Passions: SharePoint and marketing
Microsoft Gold Certified Partner
Completing the SharePoint Online Offering
SharePoint
Web Analytics
InSight
Campaign Tracking and Advertising Effectiveness
Optimization
Visitor Profiles
Voice of Customer
Affiliates
SEO
Plugins
www.intlock.com
Day in the life of a marketer
Joe is a marketer at X-Tech
X-Tech Creates Apps for Mobile Devices
Joe’s Marketing Tasks
1. Visitor engagement
2. Optimization
3. Acquisition
Visitor engagement
1. Create an instant ad-hoc report on the landing page [Analysis
Center]
2. Create a web analytics dashboard to understand how the landing
page is performing – create a distribution list for business owners
[Web Analytics]
3. Create a survey to get feedback from visitors [Voice of Customer]
Optimization Tasks
1. Optimize the landing page: provide specific content to users
based on traffic source - PPC [Behavioral Targeting]
2. Test a new version of the landing page [A/B Testing]
3. Test and optimize content on a landing page [MVT Testing]
Acquisition Tasks
1. Create links for the different web campaigns to bring traffic to
the landing page [Campaigns]
2. Create a quick shorten link for specific website segment [Short
Links]
3. Create an SEO report for the homepage/landing page [SEO]
Q&A
Visit us at www.intlock.com - free trial and personal demo
Tweet with us at: @cardiolog
Join our readers at blog.intlock.com
Email: [email protected] [email protected]
Meet us at SPTechCon in California!
Thank you for your time and consideration
Visit us at www.intlock.com
Tweet with us at: @cardiolog
Join our readers at blog.intlock.com
Join our CardioLog group at Linkedin
For further information, please contact us at [email protected] / +1-617-500-8461
![[Webinar Slides] Future-Proof Your SharePoint Investment](https://static.fdocuments.us/doc/165x107/58f162481a28ab191e8b45bf/webinar-slides-future-proof-your-sharepoint-investment.jpg)
