SAVE THIS HANDOUT - REQUIRED STUDY MATERIAL FOR THE CTSM EXAM

C T S M R E Q U I R E D S E S S I O N

       

 

SESSION 3008R

eTrak Online Session | MARCH 22, 2022 | 1:00PM ET, 12PM CT, 11:00AM MT, 10:00AM PT

Business Marketing Strategiesand Trade Shows

BOB MILAM

All Materials Copyrighted by EXHIBITOR Magazine / Bob Milam© 2022 Rochester, MN

PRODUCED BY EXHIBITOR MEDIA GROUP

Q U I Z P R O C E D U R E S F O R R E C E I V I N G C E U C R E D I T S

Detailed instructions for submitting your quiz answers and affidavits to receive CTSM credit and CEUs for the sessions and/or workshops you take will be on the quiz site. The procedure for applying for CEUs is the same whether you are in the CTSM certification program or applying for CEUs only. For more information, email Wendy Lewis at wlewis@ctsm.com or call 507-424-4881.

C E R T I F I E D T R A D E S H O W M A R K E T E R P R O G R A M

CTSM

Sponsored by: University Affiliate:

CTSM CANDIDATES• Be sure you have completed a CTSM Enrollment form online .

NON-CTSM CANDIDATES APPLYING FOR CEUS

• Complete a CEU only registration form online at www.CTSM.com/CEUOnly.

All CEUs are paid by EXHIBITORLIVE and awarded by Northern Illinois University (NIU) Outreach.

QUIZ PROCEDURES Submit a quiz for each CTSM-required session that you attend. Complete an affidavit of attendance for each

elective session you attend.

• To submit your quizzes and affidavits, go to www.CTSM.com/quizzes and follow instructions.

• Deadline to submit quizzes is two weeks after each conference or after each EXHIBITOR eTrak session.

• For eTrak sessions, you will need to use eTrak2022 for the enrollment key.

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“We can make BBQ sauce in this new factory we just purchased. It’s underperforming and we bought the business for pennies on the dollar. Get down to Houston for the National BBQ Show in 3 weeks. We need some new leads to fill the pipeline at this new factory and get it up to 80% capacity so we can sell it. This is a top priority. Oh, by the way, even though budgets are tight, I’ve managed to carve out $500 for you to use on this project. I’ve already covered the booth space, so this budget has to cover everything else.”

“Wisdom comes only from the regular exercise of good judgment. Good judgment can only come from experience. Experience comes from exercising bad judgment. You appear to be well on way toward wisdom.”

If you’re 100% stealing market share (or taking over business from someone else), then you ….

If you’re 100% building market share, then you ….

Thanks for coming.