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Winter 2015 Issue

FREE

StreetwearTrade Shows

andConventions

Sneakers: Fashion,Gender andSubculture

WearingMasculinity

on Their Feet

Sneakers as Fashion

Upcoming Book “Sneakers”

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TABLE OF CONTENTS

3. Menswear Trade Shows and Conventions in NY 4.-5. The Latest Sneaker Trends on the Streets of NY

6.-7. Wearing Masculinity on Their Feet

8. Upcoming Book: “Sneakers: Fashion, Gender and Subculture”

Street Fashion Magazinecurrently has the following openings:

1) Editor who can research, write and edit fashion-relat-ed stories. MA/PhD preferred. BA in journalism, English and/or fashion design required

2) Arts & crafts assistant who can design and make crafts, write step-by-step instructions in English andJapanese and prepare materials for book publishing. Background in arts and crafts or fashion designpreferred.

Editorial TeamPublisher: NY Fashion Research Company Senior Editor: Maya KawamuraResearch Assistant: Hideki Shimizu Graphic Designer: Terry PrideauxAssistant: Jasmine LeePhotographer: YOYA

Winter 2015 NY Street Fashion issued by NY Fashion Research Company, Forest Hills, NY.Our deepest gratitude to those who agreed to be photographed for NY Street Fashion Magazine.

©2015 NY Street Fashion MagazineAll rights reserved. Reproduction in whole or in part without written permission is prohibited.

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MenswearTrade Shows/Conventions in New York

Menswear companies around the globe come together in one city, i.e. New York, and a number of trade shows and conven-tions take place here during the winter season. It is an indication that male youths are becoming increasingly fashionable, and that is great news for the industry. Self-display and self-adornment are no longer a female affair; it has become a male affair as well.

MRket is a trade show for menswear brands, including clothing, sportswear, footwear andaccessories, and over 47 countries took partfor their January 2015 show.

PROJECT New York is a trade show that isaffiliated with MAGIC, and it showcasescontemporary menswear as well as denimcollections for men and women.

AGENDA showcases streetwear and urban fashion brands that are inspired by art, music and sports.

Sneaker Con is a premier sneaker event where collectors trade their sneakers. For the December 2014 event, there were over ten thousand participants buying and selling their sneakers.

(By

May

a K

awam

ura)

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The Latest Sneaker Trends on the Streets of NY

Adidas Originals x Jeremy Scott JS Wings 2.0 Supreme x Comme des Garçons x Vans SK8 Hi

Converse x Comme des Garçons Play Nike Dunk ID inspired by Nike Tiffany

Playful sneaker designs. Wings, Tiffany heart and stripes!They bring a smile to our face.

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on the Streets of NY

(Photos and Text by Maya Kawamura)

Adidas ZX Flux Multi Prism Nike Kobe 9em Independence Day

Nike Air Foamposite Pro “Asteroid” Nike Air Huarache LSR

Colors, colors, colors.Bright future for the sneakerheads!

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Wearing Masculinity on Their Feet

AJ XIII Retro “He Got Game” Supreme x Nike Air Force 1

Nike Flyknit Racer Rick Owens Geobasket

Black and white. Make it all clear and straightforward.Sneakerheads don’t like ambiguities.

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on Their Feet

Nike Air Foamposite One “Knicks” Nike Air Foamposite One “Polarized Pink”

Supreme x Nike Air Foamposite One Black/Red Nike Air Foamposite Pro Premium “ Spider Man”

Nike Foamposites are making a strong and bold statement.When you see them on the streets of NY,

they have a firm presence.

Upcoming Book:“Sneakers: Fashion, Gender and Subculture”

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, members of American sneaker subcultures, popularly known as “sneakerheads” or “sneakerholics”, have created adistinctive identity for them-selves, while sneaker manufac-turers such as Reebok, Puma andNike have become global fashion brands. How have sneakers come to gain this status and what makes them attractive? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly men?

Based on the author’s own ethnographic fieldwork in New York, where sneaker subcul-ture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol.Sneakers explores the ob-sessions and idiosyncrasies surrounding the sneaker phe-nomenon, from competitive subcultures to sneaker painting and artwork. It is a valuablecontribution to the growing study of footwear in fashion studies and will appeal to stu-dents of fashion theory, gender studies, sociology and popular culture.

(Scheduled to be published by Bloomsbury in December 2015)

Author:Yuniya Kawamura is associate professor of sociology at the Fashion Institute of Technology in NY.She is the author of “The Japanese Revolution in Paris Fashion” (Berg 2004), “Fashion-ology” (Berg 2005),“Doing Research in Fashion and Dress” (Berg 2011), and “Fashioning Japanese Subcultures”(Bloombury 2012).

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