Trade shows - Entrepreneurship 101
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ENERGY. BUZZ. NETWORKING. INNOVATION. EDUCATION. TRADESHOWS ARE ALL OF THE ABOVE.
SHOULD I EXHIBIT?
Money Time Energy Staff Planning
> G E N E R AT E L E A D S > C U S T O M E R D I S C O V E R Y > C U S T O M E R L I S T S > F O R M P A R T N E R S H I P S > N E T W O R K > G A I N C R E D I B I L I T Y > M A K E S A L E S > E T C .
B 2 B E X A M P L E -
> G E N E R AT E 5 0 L E A D S > 1 5 S A L E S M E E T I N G S > 5 S A L E S I N 2 M O N T H S > 4 0 0 O N C U S T O M E R L I S T > 1 0 S A L E S I N 6 M O N T H S > E T C .
BOOTH LOCATION + SIZE
BOOTH LAYOUT SKETCH
BOOTH LAYOUT EXAMPLE
PRINT (SIGNAGE, FLYERS, ETC.)
STRATEGY (GAME PLAN)
STRATEGY (10 SECOND PITCH)
STRATEGY (GIVEAWAY, PROMOS)
START THE MOMENTUM … BEFORE THE SHOW
> Invite prospects, partners, etc. > Schedule meetings > Generate buzz
STAY GOAL FOCUSED
STAY ENERGIZED (GIVE FULL ATTENTION)
TAKE PICTURES AND VIDEO
Speak at the event (educate, don’t sell!) Provide Press Kits Generate Press
GENERATE SALES & LEADS
> What went well? > What could we have done differently?
CALCULATE THE ROI
MEASURE. COMPARE ... REACH YOUR GOALS? WHAT WAS THE ROI?
SUMMARY > ESTABLISH MEASURABLE GOALS > PREPARATION IS KEY > FOLLOW THE PLAN > AFTER THE SHOW - IF YOU DON’T FOLLOW UP THEN DON’T BOTHER SHOWING UP! … AND ENJOY THE SHOW!
David Payne [email protected]