Introducing Orchestrated ITOrchestrated Apps + Orchestrated Ops

SERENA SOFTWARE INC.

13Mar 2012

David Hurwitz, SVP WW Marketing

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4 Things We’re Announcing

NEW Orchestrated IT SuiteOrchestrates Apps + Ops + IT Front Office

NEW Serena Demand ManagerCapture, prioritize and track ALL IT demand

NEW Serena Requirements ManagerGet the business more engaged

LATEST Serena Service Manager + Serena Release Manager Advanced capabilities for bridging Dev + Ops

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Industry Acclaim for Orchestrated IT

Serena Service Manager +

Serena Release Manager

Integrated Apps + Ops solution

Process-based approach

SERENA SOFTWARE INC.

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“Doug Serena, CIO” A Day in the Life with Orchestrated IT

• 5 episode web miniseries• Dramatizes an IT leadership team using

Orchestrated IT to power huge business success

• Premiers Monday, March 12• New 5-minute webisodes weekly through

Monday, April 9

WatchSerena.com/DougSerenaCIOYouTube.com/user/SerenaSoftware

Follow @DougSerenaCIO

Serena.com/DougSerenaCI

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SERENA SOFTWARE INC.

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Orchestrated IT Lifecycle

Apps

Release

Production

PROCESS

PRO ESS

Ops

Demand

Dashboard

Business

IT Front Office

Requests

SERENA SOFTWARE INC.

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Orchestrated IT landscape

IT

Development Operations

Requirements Manager

Development Manager Release Manager Service Manager

Orchestrated IT Dashboard

Demand Manager

Request Center

Serena Business Manager

Front Office

Business Users & Customers

Updated

Updated

Updated

UpdatedNEW!

NEW!

Updated

NEW!

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NEW Serena Demand Manager

Capture and prioritize all IT demandProcess-based review, prioritization and scoringAutomated time captureReal-time resource viewsFlexible and adaptable processes

Available April

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NEW Serena Requirements Manager

Full requirements capabilities across the lifecycleNew Dashboard metrics and best-practice KPIs Streamlined collaboration and approval capabilities for business stakeholdersView requirements documents within orchestrated review process

Available April

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NEW Serena Orchestrated IT Dashboard

Best practice KPIs for the IT Front OfficePre-defined process + metrics for Apps + OpsEasy configurability for custom metrics and other IT toolsInteractive demo at dashboard.serena.com

Available Now

SERENA SOFTWARE INC.

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UPDATED Serena Service Manager

Integrated ITSM and Release Management New Social IT features SLA tracking for at-risk targetsVisual comparison of application versionsNew Serena Request Center starter pack

Available Now

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UPDATED Serena Release Manager

Integration with Serena Service ManagerNew unified release calendar for Apps + OpsNew Dashboard metrics and best-practice KPIs

Available Now

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The Upshot

• Serena extends successful Orchestrated App Delivery into Ops• Creates Orchestrated IT to leverage CIO’s existing tools• New Demand Management, Requirements Management and IT Dashboard flesh out Serena’s Orchestrated IT suite• Fresh approach to ITSM and Demand Management perk up the stale Service Desk and PPM markets, as evidenced by Pink Elephant ITIL Innovation of the Year Award• “Doug Serena, CIO” dramatizes CIO’s boardroom challenges and the benefits of Orchestrated IT

SERENA SOFTWARE INC.

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Additional Resources

Media kit

“Doug Serena, CIO” webisodes

Orchestrated IT online demo

Screen shots with captions

Screencast recording from press deck

Serena Demand Manager datasheet

Serena Requirements Manager brief

What’s New

FAQs

About Serena fact sheet

Spokesperson headshots, names, titles

Thank You!

David HurwitzSVP Worldwide Marketingdhurwitz@serena.com

12Mar 2012