Sephora ADV 420 Digital Marketing Campaign
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Transcript of Sephora ADV 420 Digital Marketing Campaign
![Page 1: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/1.jpg)
Elizabeth O’Malley
![Page 2: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/2.jpg)
TARGET AUDIENCE
♢ Women
♢ Ages 16-60+
♢ Trend Conscious
♢ Disposable Income
![Page 3: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/3.jpg)
BIG IDEA
♢ The most versatile
brand on the market
♢ From dark and drab
to light and fresh
♢ Edgy Makeup and
Radiant Skin Care
![Page 4: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/4.jpg)
CONNECTING WITH CUSTOMERS
♢ iPhone Application
♢ Beauty Insider Program
#sephorasleek
![Page 5: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/5.jpg)
TEAMING UP
♢ Magazine Reviews
♢ Harpers Bazaar
♢ Lucky
♢ InStyle
♢ Vogue
♢ iPhone Ads
“What we’re into this month…” Cosmopolitan January 2014
![Page 6: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/6.jpg)
COMPETITION
♢ MAC
♢ ULTA
♢ Goal of Campaign-To
make other brands
obsolete
♢ Sephora offers a more
extensive list of brands
![Page 7: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/7.jpg)
MEASURING SUCCESS
♢Google AdWords
♢7.31K Clicks/Day
♢$6,355/Day
![Page 8: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/8.jpg)
BUDGET ♢Pay-Per Click: $2,287,800.00
♢Digital Agency Fee:$960,000.00
♢Mobile Optimization Fee: $10,000.00
♢Magazine Ad Fee: $360,000.00
♢Mobile App Ad:$228.00
♢Contest Winners:$10,400.00
♢Total Budget:
$3,628,428.00
Pay-Per Click; 63%
Digital Agency Fee; 26%
Magazine Ad Fee; 10%
Pay-Per ClickDigital Agency FeeMobile Optimization FeeMagazine Ad FeeMobile App AdContest Winners
![Page 9: Sephora ADV 420 Digital Marketing Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081414/54db1bf44a7959b6618b4720/html5/thumbnails/9.jpg)
BE THE BEST YOU
Let Sephora make you
the freshest, most
beautiful you, that you
can be.