1.02 SEM & facilitating economic exchanges with customers

Sanctioning Bodies

• Sets rules for a sport (game, eligibility)

– FIBA

– USOC

– NCAA

– NCHSAA

Pros vs. Amateurs

Professionals

Game is a job

Amateurs

Game played for enjoyment

Spectators

• Generate excitement

• Generate enthusiasm

Marketing SEM Events

• Advertising

• Generate publicity

• Distributing information at other events

Event Marketing

• Promoting/selling an intangible product

• Event is unique experience

• Event is produced and consumed simultaneously

Aspects of Event Marketing

• Boost sales • Raise brand awareness • Capture market share  • Meet customers face-to-face