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SellBeing SaaS Marketing Teardown
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sellbeing Marketing Analysis sellbeing.com A marketing teardown by Maerketing.com
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Transcript of SellBeing SaaS Marketing Teardown
sellbeingMarketing Analysissellbeing.com
A marketing teardown by Maerketing.com
1. SellBeing has a great landing pages and a lot of backlinks
2. Most marketing efforts are not on speed
Contents of this analysis
About this analysisWe are in no way affiliated with the company. All information we gathered are freely available on the web and accessible for anyone. This is solely for educational purpose. We don’t make money as an affiliate with the analysed company. Questions: email us at [email protected]
What is SellBeing?
Something about [the company]- https://www.crunchbase.com/organization/sellbeing- https://angel.co/sellbeing - A small team. Headquarter in Reno, Nevada
Target customer- People building their (first) online store- Etsy users (because there is an integration)- Rather female demographic? (assumption)
Traction Channels
What is the one that’s working?- PR
- Unconventional PR
- SEM
- Social and Display Ads
- Offline Ads
- SEO
- Content Marketing
- Viral Marketing
- Email Marketing
- Engineering as Marketing
- Targeting Blogs
- Business Development
- Sales
- Affiliate Programs
- Existing Platforms
- Trade Shows
- Offline Events
- Speaking Engagements
- Community Building
We could not pin down the one thing that seems to be working.
facebook + twitter
facebook is not managed at all. Blog posts are syndicated - but that’s it.
Twitter: never really started
My assumption here is that many (future) store owners are female. Women, who want to sell items online and want to start with little overhead.
Where would one find women? → Pinterest and Instagram. Why is SellBeing not on there?
Other social media?
Website Conversion
Great landing page
Great graphics
Everything is neatly designed and open for contact. They definitely put thought into the design!
Where are the PR efforts?● An interview with the founder Rodion Telpizov on superbcrew.com● What people say is not constantly monitored and responded to. E.g. this
quora post would be a good place to post a statement from the founder.
9k Referring pages
That’s a high number. However, the space is crowded. They don’t show up on page 1 for “online store software”
Content Marketing
Blog content
Most content is about “us” and them “me”, the customer.
● A full blog with beautiful content - good work!
Engagement
A dedicated content person. She is writing, but not promoting.
Not a single comment on the blog posts (disqus).
Help center
Great help center with content + videos
Email Marketing
Current status● Autoresponder with Mailchimp● After confirmation - nothing happens
Weak promise After confirmation, nothing happens. No introductory email gets send.
Review sites
Sponsored post, but not on a big site.
Marketing Ideas
General approach● It looks like there is no clear traction channel found yet.● Use the bullseye framework to determine which one could be a winner● At the same time: make more from existing content marketing efforts
Test out SellBeing● Go on http://SellBeing.com and start a free 14 day trial. ● No credit card required (best SaaS practice, thanks!)
More marketing analyses!(why not your product?)
Visit Maerketing.com for more material on software marketing
We can have a look at your product. Write us: [email protected]
