EthoosMarketing Analysisethoos.com

A marketing analysis by Maerketing.com

1. The first slide ALWAYS summarizes2. Important for YouTube!3. healthcare is a bitch

Contents of this analysis

About this analysisWe are in no way affiliated with the company. All information we gathered are freely available on the web and accessible for anyone. This is solely for educational purpose. We don’t make money as an affiliate with the analysed company. Questions: email us at info@maerketing.com

What is Ethoos?

Something about the company- Ethoos delivers accurate candidate assessments along with employment

suitability recommendations.

Target customer- Ethoos™ is designed for Small, Mid-Size and Large businesses as well as

Enterprises. From a start-up looking for their first employee to an enterprise system filling 1000s of vacancies a year, the Ethoos™ platform is able to accommodate all hiring, promotional, and partner needs for candidate assessment.

Secret sauce- Ethoos™ is fun and straightforward. Taking the test alone helps many

individuals understand their own personalities better. - Proprietary psychology profile matching of candidates

Founder Igal Vardi has 13 publications and help by a large academic board. [wikipedia]

Overview: Marketing Channels

We identified these channels- What are the channels you CAN SEE from outside?? Ideas:- Ads / Paid traffic- Content- SEO- Affiliate … -

Invisible and/or not existing- What do you SEE that is NOT THERE?- What do you SEE that MIGHT BE THERE - and you hope so?

These marketing channels might be there but we can’t see them

Website Conversion

Minor points● No favicon● Landing page following to best practices

looks like a wordpress error

Appeals to 2 target groups● Both selections lead to different landing pages

PR

Press material● No press room● Even for this presentation I could not find a high-res logo of Ethoos.

Podcasting● No results for Igal Vardi● His research + software could be ideal conversation topics - it’d be easy to

get interviewed.

This makes sense only if target customer listens to podcast.

Content Marketing

Blog content● 2 small efforts in late 2014 and mid 2015, yielding only 10 articles● No engagement.● Blog looks generic and without opinion, as if nobody is in charge here

Backlinks / SEO check

No link building efforts taken!

Probably hacked earlier

Is SEO relevant at all?

Google doesn’t even know the brand name

Social Media

Linkedin● 13 posts, no followers● Clearly just to show that there is “something”, but not an acquisition channel

● Twitter + facebook: same situation

Marketing Ideas

Basic SEO● Try to build links with “Ethoos” in the anchor text to help Google recognize the

name.● Fix basic on-site errors like missing title tag, meta description, H1 tags, … full

list here.

Submit to comparison sites● E.g. Capterra has over 100 companies in the “applicant tracking” industry.● Ask some clients to write reviews!

Quickest win

Improve the YouTube channel● Focus on helpful content● Make more videos, include the customer’s situation● The first keyword is the most important: use it for SEO

Create a press kit● E.g. Capterra has over 100 companies in the “applicant tracking” industry.● Ask some clients to write reviews!

Be interviewed● Podcasts about HR / entrepreneurship● Entrepreneur magazines (where readers are entrepreneurs and would be

interested in applicant tracking software)

We are building a database to search for podcast interview opportunities. Contact me for beta access!

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