SmoolisSaaS Marketing TeardownSmoolis.com

A marketing analysis by Maerketing.com

Guess where this wonderful high-res logo comes from!

1. Smoolis implements best practice for a press room

2. The product tries to own a niche in a competitive market

Contents of this analysis

About this analysisWe are in no way affiliated with the company. All information we gathered are freely available on the web and accessible for anyone. This is solely for educational purpose. We don’t make money as an affiliate with the analysed company. Questions: email us at info@maerketing.com

What is Smoolis

Value proposition● Build your own online store and start selling right away● Fix price per month, no matter the revenue● Price increases with language use and products

Show cases of existing clients on the web site

Interesting - no developers here

TeamA sweet, small team in Switzerland

Target customer- Online shop beginners- … who want multilingual support (and yes, people are happy)

The software is still in development, and live for one short year as of this teardown. The multilanguage

support comes with problems.

Overview: Marketing Channels

What is the one that’s working?- PR ✅

- Unconventional PR

- SEM

- Social and Display Ads

- Offline Ads

- SEO ✅

- Content Marketing

- Viral Marketing ❌

- Email Marketing

- Engineering as Marketing ❌

- Targeting Blogs

- Business Development

- Sales ✅

- Affiliate Programs

- Existing Platforms

- Trade Shows

- Offline Events

- Speaking Engagements

- Community Building

Website Conversion

One of the most beautiful landing pages, based on SaaS best practice.

The landing page does not perform well

… but even worse are the actual pages generated for customers

This board is a great idea!

Open roadmap

Great thing for a startup to show their customer that there is progress

Social Media

Focus

They have every social account possible...let’s see how well they are managed.

facebook

The facebook stream is cool: they showcase new customer who go online.

Twitter

Twitter… the same. It gets auto-managed, though. Nobody wastes time on it.

Pinterest has so few followers that we don’t do an analysis here.

Every request gets redirected to the support address. It makes following up easier.

Responding to requests

There requests are quite new and progress is being made.

What’s happening on twitter

Looks like most of their fans are locals. I wonder how much % of the stores as swizz.

PR

Download a full kit from a dedicated press section.

Press kit

A lot of important graphics for blog posts, articles etc. Including the founders’ pictures

Very handy to see the credibility of the company

Do they link back to every blog post written about them? That’d give incentive.

List of press articles

The founders’ stories are described on the site. People love to connect to the founding story!

Storytelling

Content Marketing

A proprietary system located at support.smoolis.com

Support system

This is the same site that opens in the app after clicking “Help”. It is also openly visible on the web, contributing to SEO

All needs and questions of the customer (or future customer) are also addressed here.

FAQ section

Everything is answered here

The support site sits on http://support.smoolis.com, the app on www.smoolis.com and the landing page on http://smoolis.com. That’s not the best SEO plan.

Some blog titles● Multi-Currency is finally here!● A Thousand Thanks● Increase your sales by writing smart product descriptions● We’ve got some exciting news to share!● New Payment Gateway: Braintree● Smoolis Celebrates its 1st Anniversary● Prepare your business for the upcoming Holidays● 6 Apps to Enhance your Online Store● Let us take care of security● Releasing exciting new platform enhancements

Great post!

Great post!

Everything else: mediocre

Engagement

Of course, only the previously marked content has engagement like this. Still: not bad!

Marketing Ideas

Direct sales1. Find ecommerce stores that have broken (or no) multilanguage support2. List what could be better3. Pitch them a concierge service to bring them over to Smoolis

Go full on niche blogger strategy● Get 2 great posts / month on the own blog● Write 2-4 guest blog posts on reputable eCommerce blogs● How to enter them: promise insights from 1000 early customers.

Ideas:○ What most eCommerce store owners do wrong in the first 30 days (and how to fix it)○ What payment options are relevant in the EU○ Lessons from conversion experiments with responsive ecommerce store templates○ The best product picture for [industry]

SEO1. Optimize for “online store multilingual”2. Investigate the optimization possible in different language variations3. Build links (that ties into the content marketing)

Test Smoolis!● 14 day unlimited trial

Free trial without limitations!

More Marketing Teardowns!(why not your product?)

Visit Maerketing.com for more material on software marketing

We can have a look at your product. Write us: info@maerketing.com