SaaS Companies: When to Capitalize Costs (includes survey results)
Product Teardown for SaaS companies at #SaaSx4
63
Product Teardown Widely Omnify 99Tests
-
Upload
productnationin -
Category
Software
-
view
358 -
download
0
Transcript of Product Teardown for SaaS companies at #SaaSx4
Product Teardown
WidelyOmnify99Tests
Widely
Product Intro...
Widely
Finding Customers...
Widely
Keeping Customers...
No coding required. Message serves really well for target user
15 mins tells its quick. But why tell it’s 15 mins?
Target user Product manager
“Convert your website into a mobile app” looks like better message than talking about technology
Widely Signup flow
Entered valid signup details
Clicked signup
Clicking signup throwed me this error! Tried multiple times...
Got Frustrated and randomly scrolled up the page! To find this subtle“Registration was successful” message
I am a product owner, first thing i see is API key!!
Project number??
Manifest vs Customize look and feel
Service worker!!
Look like a long process.Now i start to think how is this No coding required
Design Recommendation
Flow Starts with a user to enter their website
Showing their website in the background feels signup is just few steps away. hopefully more signups
Sign up Prompt
Customize look and feel sounds better than Manifest. Also use default values for fields, reducing the learning curve and most people are lazy to fill
Even the Home screen icon is defaulted.
Heads up sets the expectation about the complexity of the page.A video link will also help immensely
Widely
What is my Market?
● Who is my customer?
● Who could have been my customer?
● What characteristics of my customer makes
them like my product?
● If I am successful, who will come after me?
● How do I protect my business? (moat)?
Omnify
Product Intro
Omnify
Finding Customers...
Messaging looks very generic targeting all businesses
With omnify these small businesses get a website to sell services. Which i think is huge value. Can be called out in some place.
White-label ?! These are folks who are slightly less tech-savvy, talk to them about the values you bring vs talking about product features
A video loop showing all possible businesses that could be onboarded with product screens.
Emphasis on TrustAnd hints at the visibility businesses get by being part of mindbody
Aggregation to help businesses
Touches all that a small business would need
Omnify
Keeping Customers...
A big value feature. But called as sub domain :(
Email and password should be together
Is it even important
Too many things to look at. Onboarding is like hand holding.. Act like a tour guide
Set up is too long
Location can be auto detected. Most times i will signup from my business location
Creating a class is a lengthy form… for a first time user.
Design Recommendation
Shows common businesses upon signup. - (40%) Sports coaching- (40%) Fitness and yoga studios- (10%) Online group management - (10%) others
This page can be force delayed for people to read
Website’s need and value explained.
Sample service created, with value explained
One click setup process = Instant Gratification
Omnify
What is my Market?
● Who is my customer?
● Who could have been my customer?
● What characteristics of my customer makes
them like my product?
● If I am successful, who will come after me?
● How do I protect my business? (moat)?
99Tests
Product Intro
99Tests
Finding Customers...
Target user Product manager
Any message or image on website should be tailor made for target persona.
Tester persona can completely relate to this message. But not sure if target persona will
Target user Product manager
Clear message tailor made for target persona.
Target user Product manager
Clear message tailor made for target persona.
Target user Product manager
Clear message tailor made for target persona.
Target user Product manager
99tests
Keeping Customers...
Radio selection should be pre selected. I totally missed it.
Social accounts are not clickable!
Why need this? When we have a two different signups ?
Use consistent terminologies
Single call to action is good. But not sure about the label.
All i want is add my app details, target persona will be clueless
Component?? Attribute ??
Showing a confirmation is always good for such lengthy wizard like interactions. .
Now I assume i have completed the form and crowd is gonna start helping me report bugs…
To my surprise. I learn that i have to click “Proceed to Pay” to start the cycle
Design Recommendation
Since most of the details are anyway collected with back and forth discussions with the Account manager and project owner. A simple form would be sufficient
Account manager picture and message gives additional reassurance
99Tests
What is my Market?
● Who is my customer?
● Who could have been my customer?
● What characteristics of my customer makes
them like my product?
● If I am successful, who will come after me?
● How do I protect my business? (moat)?
