Self Publishing Nuts and Bolts
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Transcript of Self Publishing Nuts and Bolts
SELF-PUBLISHING NUTS AND BOLTS
2015: 450,000+ new self-published books
You’re Not Alone
The Way It Was
The Way It Is
You become your own small press.
You own and control everything.
You contract with specific service providers.
You reap the highest return per book.
You make all of the decisions.
Option 1: DIY
EBOOKS: 30% of all book sales, weighted by category
4 major readers: Kindle, Nook, iTunes, Kobo
Step 1: Choose Your Format
EBOOKS:1. Kindle Direct (exclusive to Kindle readers)
2. Direct distribution to all four e-readers
3. Distributor/aggregator: i.e. Smashwords, Ingram Spark, Book Baby
Step 1: Choose Your Format
POD (PRINT ON DEMAND) IngramSpark, CreateSpace, Lulu, Blurb
Handles printing, retail catalog, and fulfillment
Low or no upfront cost
Author sets price
Step 1: Choose Your Format
OFFSET PRINTING◦Custom print and assembly
◦You arrange separate retail catalog and fulfillment
◦Upfront cost of printing inventory
Step 1: Choose Your Format
INTERIOR TEXT
Blurbs and endorsements
Title page and copyright page
Step 2: Collect Book Material
Copyright Page
Copyright: http://www.copyright.gov/
ISBN: http://www.isbn.org/
LCCN: www.LOC.gov
Copyright Page Info
INTERIOR TEXT Blurbs and endorsements Title page and copyright page Dedication, Epigraph Table of Contents Foreword/Introduction/Preface/Prologue Acknowledgments About the Author Promotional Page
Step 2: Collect Book Material
Step 3: Book Cover
Step 3: Book Cover
Deluxe Cover
Budget Cover
Step 2: Book Cover Hire a Professional (ask me for referrals) Crowdsource it: http://99designs.com/ DIY Lite:
◦http://www.coverdesignstudio.com/◦http://damonza.com/◦https://www.canva.com/ ◦CreateSpace Cover Generator (free)
DIY Serious◦Adobe InDesign
Step 3: Print Formatting
Print Pages Are pages numbered, with odd on the right
(and no numbers on blank pages, front matter, or chapter headings)?
Are there blank pages on verso (left) before chapter or section starts?
Are margins justified? Are words hyphenated to smooth line
widths? Are margins wide enough for a finger (with
extra space for the gutter)?
Print Pages Are there headers on text pages, but not
chapter breaks or blank pages? Are there widows or orphans breaking
across pages? Did all of your formatting (smart quotes,
italics, footnotes) transfer?
Hire a Professional
DIY Lite◦ http://www.bookdesigntemplates.com/ ◦ https://www.createspace.com/Products/Book/
InteriorPDF.jsp
DIY Serious◦ Adobe InDesign◦ LaTeX
How to Make a Print Interior
Step 4: Ebook Formatting
What An Ebook Is
Reader’s Choice
Hire a Professional◦ https://www.smashwords.com/list◦ http://edsguild.org/
DIY Lite: follow the guidelines◦ https://www.smashwords.com/books/view/52◦ https://kdp.amazon.com/help
DIY Serious:◦ https://code.google.com/p/sigil/◦ http://calibre-ebook.com/
How to Make an Ebook
Step 5: The Back Cover
100-200 words
Nonfiction: What’s In It for Me?
Fiction: Introduce the primary character and the inciting incident. What sets the story in motion, and what’s at stake?
Writing Back Cover Copy
In addition to the description: Blurbs/endorsements
Author Bio
ISBN/Barcode box
Publisher Logo/name
Writing Back Cover Copy
Create accounts, add tax information
Set price
Upload files
Celebrate!
Step 5: Publish
Subsidy, Copublishing, Partner, Hybrid, or New Model Publishing
or
Contracting with a third party to act as your publisher, at your expense.
Option 2: Do It For Me
Are they selective?
Is This Company Right for You?
Are they selective? Are they publishing books that you would
read, or want to be associated with?
Is This Company Right for You?
Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive?
Is This Company Right for You?
Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive?
Is This Company Right for You?
Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership?
Is This Company Right for You?
Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership? Are they trying to upsell or pressure you?
Is This Company Right for You?
Are they selective? Are they publishing books that you would
read, or want to be associated with? Are their costs for authors competitive? Are their book prices competitive? Do you trust their staff and leadership? Are they trying to upsell or pressure you? Is there a clear way to terminate the
agreement if things don’t work?
Is This Company Right for You?
Writer Beware: http://www.sfwa.org/other-resources/for-
authors/writer-beware/
Preditors & Editors:http://pred-ed.com/
Do Your Homework
…the real fun begins!
MARKETING
When the Book Comes Out…
“Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to
success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your
book could change the world.”
― Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book
http://bethjusino.com(Click Resources for links to many of the services mentioned)