SearchLove Boston 2013_Annie Cushing_Take Credit where Credit's Due
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments'
Transcript of SearchLove London | Dave Sottimano, 'Using Data to Win Arguments'
http://searchengineland.com/google-pay-day-loan-algorithm-google-search-algorithm-update-to-target-spammy-queries-162941
Would you trust the information presented
in this article?
http://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html
If I had done this…
Keyword If you move off page 1 Money you will lose
Keyword 1
-3,000 visits
-$10,000
Keyword 2
-2,000 visits
-$7,500
-5,000 visits per month
-$17,500 per month
Get the right people to the right pages in search &
Don’t screw up rankings / traffic
Hreflang, canonical or both?
Historical search results
http://www.semrush.com/info/gmail+download+all+attachments+(source)?domain=davidsottimano.com&position=4&ts=1413494980
Historical screenshots
http://www.screenshots.com/ https://archive.org/web/
Historical rankings (specific keywords)
http://www.spyfu.com/Ranking
Brilliant source code search, by Nerdydata.com
http://nerdydata.com/
Peek by Linkrisk. Search by SEO metrics.
http://linkrisk.com/peek/
Use one of these.
http://delimitware.com/
*windows 7 >
http://recsveditor.sourceforge.net/c
sv02.htm *independent
Scraping is fun, really fun.
https://import.io/ http://scrapinghub.com/scrapy-cloud
I had goals…
Reverse engineer why Distilled blog posts do well in search.
And predict how successful new blog posts would
be (organic traffic)
URL Majestic Status URL Majestic CitationFlow URL Majestic TrustFlow URL Majestic Ext Back Links URL Majestic Ref Domains URL Mozscape Domain Authority URL Mozscape Page Authority URL Mozscape External Equity Links URL Mozscape MozRank URL Mozscape MozTrust URL Mozscape Subdomain External Links URL Mozscape RootDomain External Links URL Mozscape Juice Passing Links URL Mozscape Subdomains Linking URL Mozscape Root Domains Linking URL Mozscape Links URL Mozscape Subdomain Subdomains Linking URL Mozscape Root Domain Root Domains Linking URL Mozscape Subdomain MozRank URL Mozscape RootDomain MozRank URL Mozscape Subdomain MozTrust URL Mozscape Root Domain MozTrust URL Mozscape External MozRank URL Mozscape Subdomain External Domain Linking Juice URL Mozscape Root Domain External Domain Juice
Reading Time Sentiment Sentiment Score Dale-Chall Score Flesch Kincaid Grade Level Flesch Kincaid Reading Ease Score Flesch Kincaid Reading Ease Gunning Fog Score Smog Index Images Images with Alt Images without Alt Videos External Link Count Internal Link Count Total Link Count Author Author URL Robots File Allowed Robots Meta Robots HTTP Header Canonical HTTP Header Canonical Head Date published Year published Alchemy Sentiment score Alchemy top concept Alchemy top keywords
HTTP Status Redirected Original HTTP Status Code Original HTTP Status Content Type Content Length URL Google Indexed Hash HTML Length Text Length Text to HTML Ratio Title Title Length Description Description Length Word Count Sentence Count Header Count Paragraph Count Last cached date # likes # shares # tweets # retweets # g+ Theme (custom) Type (custom) Alchemy entity Sessions Bounce rate
I fed garbage in, and got garbage out.
Tip! Don’t use metrics that are well correlated with rankings.
Tutorial
Technical > contains code
Controversial
Breaking news
Funny
Serious
Off topic
Controversial
List post > top 5,10, checklist
Tool review