REAL WORLDLINKBUILDINGPatrick AltoftDirector of Search, Branded3

Goal of Linkbuilding

Create just enough links to rank number 1 for your target keywords without putting clients at risk

DON’T BUILD LINKS WITHOUT

IMPROVING THE SITE

Automated Content Ideas From Analytics

Send To Your Writers

Vary Anchor Text

Google Suggest & Keyword Toolused carsused cars for saleused cars for sale ukautotraderauto traderauto trader carsautotrader carscarscars for salecars for sale ukclick here for used carsused car search

Linkbuilding processCompetit

or Analysis

Search Google

Shortlist sites

QA process

Story ideas

Pitch stories

Content productio

n

Place links

QA process

Promote links

Track links

The News Method

Monday News

Brainstorm

Shortlist Target Sites

Press Release Blog Post

SocialSyndicateRewritePublish

Infographics• Cost per link?• Good links?

Infographics

Create Seed Socially

Paid Social Campaign

Email Infographic

Sites

Email Industry

Sites

Pay For Coverage?

Industrial Strength Tweeting – 6m tweets

Lots of Links• Hashtags• Keywords

How can we get social juice to money pages?• Each entry sends

out tweet• Each entry follows

the brand

Social Trust

Social Linking

Quotes

Weekly or Monthly Columns

Digital Media • Images• Videos• Presentations• Graphs • Charts

Widgets• List of hot products• Dynamically updates via

XML• Wordpress plugin• Clean links• Perfect for sites with lots of

product churn

TOOLS

Link Monitoring

Link Crawle

r

Moz Metrics

PageRank

Anchor Text

Count External

Links

Bad Words

Indexed

Target URL

Financial Modelling of Links vs Time• How much is a link worth? • Time = money• Few links worth >£250

Questions?

• www.blogstorm.co.uk• www.branded3.com

• twitter.com/patrickaltoft• patrick@branded3.com