PowerPoint Presentation

Genius is1% Inspiration99% Perspiration

#1 SPOT = NOT what It used to be

DO EPICSHIT!

RCS in E-com, right under your nose

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RCS in B2B

Give it all away

http://toolbox.hyperisland.com/11

http://bit.ly/wil-hyper

http://toolbox.hyperisland.com/12

Where I see search going

How to start a cleaning business

How to start a Food Truck business

OMG! Its Local

Flat tire is a local searchSo Is SEO company20

Intent, about PEOPLE!!

Network!

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And Then

Reality sets in

Wil, that happens @ Seer! Were inconsistent

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Yeah, umm What?

Pump the Brakes!

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We Must Scale It!

Ethan Pic32

Build a Bridge from Inspiration to Perspiration

Hurts!33

You cant force clients to do RCSYou must CONVINCE clients to do RCS

You cant inspire your team to do RCSYou must make it easy for your team to do RCS

Channel my inner ethan, if it doesnt scale dont do it.36

Later! Im taking a year off

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Well that sucks!

Confused

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Frame.Work

Needed Weights

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Needed Definition

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Do this in other areas @ Seer

Wait, THINK!!!! I could do this for other areas of Seer47

INNER @mackfogelson

Mack Fogelson48

http://bit.ly/wil-mack-framework

http://www.slideshare.net/mackfogelson/establishing-focused-marketing-goals-wistiafest-201549

Mack Fogelson50

http://bit.ly/wil-ice-score

Sean ellis51

The art of asking great questions

What is the approval process?Who is most likely to roadblock this?Are they in your meeting?How will this idea move the needle on revenue?Have you listed your assumptions that underpin your outcomes?Is this consistent w/ their brand?

Have you prepared a "High / Low / Expected" range of outcomes?

Ask Better Questionshttp://bit.ly/wil-questions

Some adoptionbut Seer was more like DD than Starbucks

Frame.Work

Current StateCase for ChangeThe AskThe Goal (various scenarios)Contribution to Goal

Waited

Inconsistent

Peekd at PPC

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How many DOLLAR SIGNS are in MY reports?

BIG PIVOT

Domain

Connect our work to solving problemsand solving problems to business value

Frame.Work

Every idea through the ringer

CONSISTENCY!

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bit.ly/seer-content-pitch

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@ethanlyon@ scotaft@adammelson@ samanthafwanner@mmstll@teresa_a_lopez

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