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StorytellingWhy DoesWork So Well?Sto ry

/str/GoalTo redefine story, what it Is and what it is not.FOOLPROOFStorytelling Strategies@kindramhall

StorytellingWhy DoesWork So Well?

Storytelling

Why DoesWork So Well?

Humans areAttractedtoStory

StorytellingWhy DoesWork So Well?2 Year analysis ofSuper Bowl CommercialsVSVSStory

Celebrity Endorsements

CuteAnimals

Storytelling

Why DoesWork So Well?

ItsScience

Humans areAttractedtoStory

StorytellingWhy DoesWork So Well?Neurologist Paul ZakStory Changes Brain Chemistry

CortisolOxytocinIncreasedFocus & AttentionIncreasedEmpathy & Emotion

Storytelling

Why DoesWork So Well?

Create aConnectionACTION

ItsScience

Humans areAttractedtoStory

StorytellingWhy DoesWork So Well?The Value of Storytelling onFacebook for MarketersSequential AdCampaignSustained CTA CampaignVS

StorytellingWhy DoesWork So Well?The Value of Storytelling onFacebook for Marketers87%56%

StorytellingWhy DoesWork So Well?The Value of Storytelling onFacebook for Marketers

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StorytellingWhy DoesWork So Well?The Value of Storytelling onFacebook for MarketersWonder how those French girls get so pretty?Get daily beauty inspiration delivered to you

Promise of a Story

Storytelling

Why DoesWork So Well?

Stories areMemorableItsScience

Humans areAttractedtoStoryCreate aConnection

ACTION

StorytellingWhy DoesWork So Well?If history were taught in the form of stories, it would never be forgotten.- Rudyard Kipling

why arent you using them?

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switch to the story default.

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Sto ry

/str/GoalTo redefine story, what it Is and what it is not.

Sto ry

/str/Redefining StorytellingA Story is not a tagline/slogan/mission statement.A Story not a simply great copy or beautiful images.A Story is not vague, high-level principles or theory.

Sto ry

/str/Redefining StorytellingA Story happens in a particular moment.There is a beginning, middle, and end.There is EMOTION not just INFORMATION.There are characters to care about & something at stake.

Sto ry

/str/A Storytelling Case Study The Before

Sto ry

/str/Redefining StorytellingThe Biggest Storytelling Mistake

The Biggest Storytelling Mistake

Sto ry

/str/A Storytelling Case Study The After

FOOLPROOFStorytelling Strategies

FOOLPROOFStorytelling StrategiesFINDINGCRAFTINGTELLINGThe StoryThe StoryThe Story

FINDINGThe StoryFOOLPROOFStorytelling StrategiesNOUNSNOUNS

FINDINGThe StoryFOOLPROOFStorytelling StrategiesMake a List of Values.Make a List of Objections.Make a List of ClientsTheir Transformations.When Your Why was Born.Make a List of Values.Make a List of Objections.Make a List of ClientsTheir Transformations.When Your Why was Born

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CRAFTINGThe StoryFOOLPROOFStorytelling StrategiesMIDDLEBEGINNINGEND

CRAFTINGThe StoryFOOLPROOFStorytelling StrategiesNORMALNORMALEXPLOSIONEXPLOSIONNEW NORMALNEW NORMAL

CRAFTINGThe StoryFOOLPROOFStorytelling StrategiesNORMALEXPLOSIONNEW NORMAL

CRAFTINGThe StoryFOOLPROOFStorytelling StrategiesSet the scene people & place. Be vivid.Include emotions: the struggle, the hope.Include specific, strategic details.Rules for Crafting a StoryOffer a directive.

TELLINGThe StoryVideosEmail CampaignsPresentations & Client MeetingsOnline: Social Media // Website // Blog Print materialFOOLPROOFStorytelling StrategiesPLACES to TELL

facebook.com/kindrahallfanlinkedin.com/in/kindrahall@kindramhall

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