SearchLove Boston 2015 | Casie Gillette, 'Customer Experience and its Impact on Search'
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Customer experience & the impact on search CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING • KOMARKETING
Transcript of SearchLove Boston 2015 | Casie Gillette, 'Customer Experience and its Impact on Search'
Customer experience & the impact on searchCASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •
KOMARKETING
@casieg
@casieg
70% of people consult reviews & ratings before purchasing
- BUSINESSWEEK
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15+ Million Consumers CONSULT social media before making purchase decisions
– Knowledge week
79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
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- brightlocal
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GET MONEY
90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
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– Dimensional Research
77% of consumers are more likely to buy a new product when learning about it from friends or family
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- Nielsen
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THIS IS SEARCH.
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40%Use more than three words
via Statista
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KNOWLEDGE GRAPH
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ANSWER BOXES
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CASE STUDY
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CASE STUDY
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2013 20152014
50% Increase in organic Traffic
CABINETS
INDUSTRIAL CABINETS
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2013 20152014
50% Increase in organic conversions
CABINETS
INDUSTRIAL CABINETS
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content
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content
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CASE STUDY
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Month 1
53% Increase in organic Traffic
NEW CONTENT
Month 2 Month 3
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Link building sucks
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CASE STUDY@casieg
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50 Bloggers = 100 links
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Call Me
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post
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THIS IS SEARCH.
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Thanks!CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •
KOMARKETING
