Tournaments & Jousting Tournaments & Jousting By:Claire Y. & Casie B. Core 1.
eStudio34 presents London Search Love 2015 21 must have PR Tools & Tricks by Casie Gillette
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Transcript of eStudio34 presents London Search Love 2015 21 must have PR Tools & Tricks by Casie Gillette
OR 15 TIPS AND A LOT OF TOOLS…
MUST HAVE PR TOOLS
& TACTICS21
@casieg #searchlove
ABOUT CASIE:• Director of Online Marketing at KoMarketing, a B2B
Online Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years, working on both the agency side and in-house.
• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.
• Connect with her on Twitter @casieg.
@casieg #searchlove
@casieg #searchlove
IT’SABOUTTO GETAWESOME…
@casieg #searchlove
#1: BUILD RELATIONSHIPS
@casieg #searchlove
@casieg #searchlove
@casieg #searchlove
REFERRALS
@casieg #searchlove
SHARES
@casieg #searchlove
CONNECTIONS
@casieg #searchlove
UTILIZE EXISTINGRELATIONSHIPS
@casieg #searchlove
#2: SOURCE STORIES
@casieg #searchlove
MARKETING CHARTS
@casieg #searchlove
@casieg #searchlove
CONTACT INFO
@casieg #searchlove
BUZZSTREAM
@casieg #searchlove
FULLCONTACT
@casieg #searchlove
ALLMYTWEETS
@casieg #searchlove
@casieg #searchlove
YOU MUST BERELEVANT
@casieg #searchlove
#3: BECOME A SOURCE
@casieg #searchlove
GO TO THEM
@casieg #searchlove
@casieg #searchlove
HARO UK
@casieg #searchlove
JOURNOREQUESTS
@casieg #searchlove
RESPONSESOURCE
@casieg #searchlove
MUCKRACK
@casieg #searchlove
EDITORIAL CALENDARS
@casieg #searchlove
VISUALPING / PAGE MONITOR
@casieg #searchlove
BE USEFUL &THINK BIG
@casieg #searchlove
#4: IDENTIFY A BRAND VOICE
@casieg #searchlove
Every brand is human, and every human is a brand.
- CHRIS MALONE
@casieg #searchlove
@casieg #searchlove
@casieg #searchlove
@casieg #searchlove
IDENTIFY VOICESBY THEME
@casieg #searchlove
#5: TAKE IT OFF!
“Put your clothes back on Channing Tatum”, said no one ever.
@casieg #searchlove
Press List:Attached is the initial confirmed press list to-date for ad:tech San Franciso. This list will continue to grow as press are added to the event. ad:tech is working with _____________ directly for our press outreach efforts. If you are available to be contacted before the vent or to meet with press members during the event, please reach out to __________________ before the event and she can assist:
Webmaster Radio:Webmaster Radio is ad:tech San Francisco’s official online radio/podcast network partner. They will be conducting interviews onsite. If you are interested and available to conduct a short interview, please let __________________ know by Friday, April 5th so we can let them know.
MEDIA
@casieg #searchlove
SOCIAL
@casieg #searchlove
RECAPS
@casieg #searchlove
SPEAKER INTERVIEWS
@casieg #searchlove
INVITE PROFILES
@casieg #searchlove
HOST AN EVENT
@casieg #searchlove
FIND IN-PERSONOPPORTUNITIES
@casieg #searchlove
#6: THINK MULTICHANNEL
@casieg #searchlove
@casieg #searchlove
77% of consumers are more likely to buy a new product when learning about it from friends or family.
- NIELSON
@casieg #searchlove
@casieg #searchlove
@casieg #searchlove
@casieg #searchlove
GET EM TALKING!
@casieg #searchlove
SAY THANKS
@casieg #searchlove
SHOW EM
@casieg #searchlove
SEND EM
@casieg #searchlove
THINK OUTSIDETHE BOX
@casieg #searchlove
#7: PICK UP THE PHONE
@casieg #searchlove
The average office worker now sends or receives 121emails a day.
- RADACATI
@casieg #searchlove
BE A HUMAN. USEYOUR VOICE
@casieg #searchlove
#8: PAY TO PLAY
@casieg #searchlove
SPONSORSHIPS
@casieg #searchlove
PAID SOCIAL
@casieg #searchlove
INDUSTRY ADS
@casieg #searchlove
RETARGET
@casieg #searchlove
IT’S OK TO PAY.SOMETIMES
@casieg #searchlove
#9: CREATE ANTICIPATION
@casieg #searchlove
EARLY ACCESS
@casieg #searchlove
PREVIEW
@casieg #searchlove
INFLUENCERS
@casieg #searchlove
FOLLOWERWONK
@casieg #searchlove
BUZZSUMO
@casieg #searchlove
KEYHOLE
@casieg #searchlove
MAKE LISTS
@casieg #searchlove
USE EMAILS
@casieg #searchlove
MAKE IT WORTHTHE WAIT
@casieg #searchlove
#10: BE PATIENT & PERSISTENT
@casieg #searchlove
YESWARE
@casieg #searchlove
BOOMERANG
@casieg #searchlove
SIDEKICK
@casieg #searchlove
BUZZSTREAM
@casieg #searchlove
TRY. TRY. TRY.
AGAIN
@casieg #searchlove
#11: TIMING IS EVERYTHING
@casieg #searchlove
Holidaysandeventscalendarscreenshot
@casieg #searchlove
Beastalker
BE A STALKER
@casieg #searchlove
ANYTIME ISN’T AGOOD TIME
@casieg #searchlove
#12: LOOK FORWARD
@casieg #searchlove
#13: SET GOALS
#SQUADGOALS
@casieg #searchlove
#14: KNOW THE HOOK
@casieg #searchlove
#15: OWN THIS SH#T
@casieg #searchlove
THANK YOU!CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING • KOMARKETING