Scaling a Design Thinking Competency at Intuit
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Transcript of Scaling a Design Thinking Competency at Intuit
Scaling a Design Thinking Competency at Intuit
The Business ProblemMaintaining leadership in creating customer value through innovation
The ContextMoving beyond “designing for ease of use” to “designing for delight”
Design’s ContributionProviding a set of tools for engaging employees to think more creatively about enhancing value for customers
Creating Innovation Catalysts
Training programDesign Thinking into the company’s
DNA
Lean Startup • Emphasize scientific experimentation
• Quick iteration• Product releases • Minimal funding
Jumping the Bandwagons
Creating Infrastructure
Creativity through Structure
The Role of CultureDesign Thinking: Intuit’s DNA• Design principals for the
customer• Design thinking is a core
competency• Set people up to Succeed
Sources:
• Delight, by Design. June 6, 2013, Innovation Sets Intuit Apart as a Customer-Centric
Leader Article by Bob Thompson, http://customerthink.com/delight_by_design_innovatin_sets_intuit_apart_as_customer_centric_leader/
• http://www.ducttapemarketing.com/blog/2008/06/12/intuitive-logo-design/