ROI• Please use this list to calculate approximate

advertising costs

Medium Minimum CostApproximate Number of People Reached

Facebook (Banner) ￥ 1000 1000

Twitter (Trending topic for 1 day) ￥ 12,000,000 1,000,000

Line official account (per month)￥ 2,500,000 ~

Line also separately offers targeted ads

Banner on a Website (e.g. Yahoo, Cookpad, etc.) ￥ 1000 1000

Youtube video ad ￥ 1000 100

TV commercial (Nationwide, 1 time only) ￥ 10,000,000 5,000,000

Magazine ad (Nationwide distribution, 1 time only) ￥ 2,000,000 30,000

Newspaper ad (1 page, nationwide distribution) ￥ 25,000,000 10,000,000

Electronic Billboard (Shibuya, 1 week) ￥ 6,000,000 400,000

Train Advertising (JR Yamanote Line, 1 week) ￥ 3,000,000 1,000,000

This link has more sources http://adamacar.wordpress.com/2012/02/15/approximate-advertising-costs-in-japan/

SAMPLE Budgeting Graph

17%

17%

67%

Facebook CampaignYoutube CampaignFree Sampling in Super Markets

SAMPLE Revenue Estimation

  BudgetNumber of

People Reached

Realistic Purchase Rate

Revenue

Facebook Campaign ￥ 1000000 1,000,000 0.1% 1000 X (unit price)

Youtube Campaign ￥ 1000000 100,000 2% 2000 X (unit price)

Free Sampling in Super Markets ￥ 4000000 50,000 30%15000 X (unit

price)

Total ￥ 6000000 1,150,000  18000 X (unit

price)

Additional revenues from repeat purchasers (Assuming 50% repeat rate within 1 year)

      9000 X (unit price)

TOTAL