ROI• Please use this list to calculate approximate
advertising costs
Medium Minimum CostApproximate Number of People Reached
Facebook (Banner) ¥ 1000 1000
Twitter (Trending topic for 1 day) ¥ 12,000,000 1,000,000
Line official account (per month)¥ 2,500,000 ~
Line also separately offers targeted ads
Banner on a Website (e.g. Yahoo, Cookpad, etc.) ¥ 1000 1000
Youtube video ad ¥ 1000 100
TV commercial (Nationwide, 1 time only) ¥ 10,000,000 5,000,000
Magazine ad (Nationwide distribution, 1 time only) ¥ 2,000,000 30,000
Newspaper ad (1 page, nationwide distribution) ¥ 25,000,000 10,000,000
Electronic Billboard (Shibuya, 1 week) ¥ 6,000,000 400,000
Train Advertising (JR Yamanote Line, 1 week) ¥ 3,000,000 1,000,000
This link has more sources http://adamacar.wordpress.com/2012/02/15/approximate-advertising-costs-in-japan/
SAMPLE Budgeting Graph
17%
17%
67%
Facebook CampaignYoutube CampaignFree Sampling in Super Markets
SAMPLE Revenue Estimation
BudgetNumber of
People Reached
Realistic Purchase Rate
Revenue
Facebook Campaign ¥ 1000000 1,000,000 0.1% 1000 X (unit price)
Youtube Campaign ¥ 1000000 100,000 2% 2000 X (unit price)
Free Sampling in Super Markets ¥ 4000000 50,000 30%15000 X (unit
price)
Total ¥ 6000000 1,150,000 18000 X (unit
price)
Additional revenues from repeat purchasers (Assuming 50% repeat rate within 1 year)
9000 X (unit price)
TOTAL
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