Rock Your Wiki - Atlassian Summit 2012

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Rock Your Wiki Tom Crespi A Story of Grassroots Organic Adoption (with Tips and Takeaways) Manager Change Management, Graybar

description

Tom's Rock Your Wiki story will show how persistent application of a handful of core strategies plus a few key plugins can take adoption from "Yawn" to "Wow" and get business units clamoring for more. Learn how a Fortune 500 Enterprise used organic adoption and guerrilla marketing techniques to gain users throughout the organization.

Transcript of Rock Your Wiki - Atlassian Summit 2012

  • 1. Rock Your WikiA Story of Grassroots Organic Adoption(with Tips and Takeaways)Tom CrespiManager Change Management, Graybar
  • 2. The Challenge May FeelLike This You can follow the lead of others You can figure out your own path
  • 3. Fortune 500 Company founded in 1869Employee owned since 19297500 employees - 200+ locationsElectrical and comm/data distributor$5.4 Billion in Sales (2011)#9 of Top 50 Largest Industrial distributors
  • 4. Graybars Wiki Journey (so far) Whats next?
  • 5. 2009-2010-2011Quadruple year over year growth
  • 6. 110+Wiki Spaces Real 80+ Grassroots Organic Adoption 20 5 2009 2010 2011 2012 2013 .
  • 7. Who is Using the Wiki? Departments Districts Virtual Projects Teams
  • 8. David and GoliathOrganizations typically have well-established applications with largefootprints.How to break through?Like David, wiki evangelists need aclear head, a sure aim, and at times, abold heart. Choose your stones wiselyand youll gain ground.
  • 9. How did we do it?
  • 10. Mountain GoatNow and Next Rocking chair Mountains Rock stars Foundation
  • 11. Mountain Goat Rocking chair Mountains Rock stars Foundation
  • 12. Foundation Management support Share challenges and successes Ask for advice Support
  • 13. Build a foundation for wiki success by connectingwith key management personnel. They can assist andsupport your adoption efforts. #summit12
  • 14. Rock stars Foundation
  • 15. Rock Stars Find Others who get it Nurture them by keeping them informed Wiki Advisory Council
  • 16. Wiki Advisory Council Kicked off in early 2011 Cross-section of employees, mostly from the business :Sales, Marketing, Operations, Finance, IT, etc. In the know perk The WAC team has its own space Three-fold purpose: Share knowledge/experiences Help champion wiki use across the organization Gain consensus on plugins (see next slide)
  • 17. Wiki Advisory Council, continued How often do we meet? NEVERall the interaction isvirtual, mostly via the wiki Blog posts to share news and stimulate conversation Plugin Considerations Table helps assess in acollaborative fashion what plugins might be worth exploring.
  • 18. An advisory group made up of a x-section of anorganizations top wiki users can maintain adoptionmomentum esp. during the ramp-up phase. #summit12
  • 19. Mountains Rock stars Foundation
  • 20. Mountains Get Help Yourself Confluence KB/Documentation Offer Help to Others Twitter (@confluence,) Make resources available Atlassian Answers Offer a helping hand Help others find their edges Plug-in Developers and get further up their little Other users in your community mountains
  • 21. Confluence makes work funwhile connecting my team innew ways. I like it! Jon Director of Sales
  • 22. 4 Reasons I Like Confluence for my sales teams:- Brings a sense of community- Provides a platform for competitiveness- Its easy to use- It speaks to the younger generation Greg Director of Sales
  • 23. Rocking chair Mountains Rock stars Foundation
  • 24. Rocking ChairPeriodically review What is working or not working? How can we re-energize? How can we increase adoption and understanding? Is it time to upgrade? Do we need to add functionality (plugins?)
  • 25. Spend early efforts targeted to finding and nurturingnew space owners vs. concerns about mass training.We found that gaining critical mass of wiki spaces ismore important than mass formal training efforts inthe early going.
  • 26. Mountain Goat Rocking chair Mountains Rock stars Foundation
  • 27. The Atlassian Goat Like the perky goat, Confluence has a unique character to it. Use it to your advantage! For example
  • 28. A rocking chair moment led to this TheWikademy Awards
  • 29. Wikademy Awards categoriesthis first year included: Best Use of Wiki Comments Best Use of Wiki Tables Best Use of a Wiki Macro Best Use of Wiki Templates Best Use of the Blog Feature Best Use of a Wiki to Solve a Business Challenge Innovative Use of a Wiki for a Sales Team First Official All-Employee Wiki
  • 30. Summit! Training Networking Presentations Summit Bash Atlas Bar Decompression Chamber Guru Room Sponsor Pavilion
  • 31. Mountain GoatNow and Next Rocking chair Mountains Rock stars Foundation
  • 32. ZenFoundation
  • 33. Zen Foundation a Confluence-theme-on-steroids is a rock your wiki adoption accelerator. #summit12
  • 34. Wiki-Powered Interactive Glossary
  • 35. Managed Host Provider 24/7/365 Support Expert,Speedy Handling of Tickets by Tier 3 Support Engineers Follow Atlassians Recommendations for Large Confluence Implementations (server set-up, dedicated resources, monitoring)
  • 36. CreditsSlide 3. 2 photos from nzgabriel (Gabriel Pollard) on Flickr, used by permission 1 photo from Jsome1 (Feliciano Guimares) on Flickr, licensed under CreativeCommons Attribution Music, Rock Track 1 from Edie Murphys Royalty-free-Music-room.comSlide 4. Photo from ollimar71 (Maria Ollis) on Flickr, used by permission.Slide 6. Time-line created at the Timeline Generator at teach-nology.com Slide 9. David and Goliath image by Osmar Schindler .,.. A Wikipedia public domain image at http://en.wikipedia.org/wiki/File:Osmar_Schindler_David_und_Goliath.jpg
  • 37. Thank you!