How Atlassian Makes Its Wiki Sticky

Thursday, July 12, 2012

Art of Collaboration

Business Intelligence Manager, [email protected]

John Rotenstein

Lessons in practical wiki husbandry

How Atlassian MakesIts Wiki Sticky


mailto:[email protected]

mailto:[email protected]

John Rotenstein


What is ʻStickyʼ

Why be ʻStickyʼ

How to be ʻStickyʼ

Topics


What is Sticky?


www.squidoo.com/quirky-shoestheanimatedwoman.com


http://www.squidoo.com/quirky-shoes


http://www.theanimatedwoman.com/

http://www.theanimatedwoman.com/

The Sticky Web Matrix

Frequency of visit

Length of visit

Long

Long

Short

Often

Often

Rarely

Based on data from Nielsen.com (Jan 2012)




I’m no female robot,

I’m an email robot!


The Sticky Web Matrix

Frequency of visit

Length of visit

Long

Long

Short

Often

Often

Rarely

Based on data from Nielsen.com (Jan 2012)




Your Sticky Web Matrix

Frequency of visit

Length of visit

Long

Long

Short

Often

Often

Rarely


Your Sticky Web Matrix

Frequency of visit

Length of visit

Long

Long

Short

Often

Often

Rarely

How sticky is your wiki?


Why be Sticky?


• HR Manuals• Project Management• Software Development• Process Documentation• Knowledge Management• Asset Tracking

• Complete projects faster• Avoid duplicated work• Share knowledge• Collaborate on work• Find the right information

when you need it

Reasons for having a wiki...


Can you state the purpose of your wiki?


Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.





✓First place to look for corporate information

✓Default place to store internal company information

✓Access daily

✓Participate weekly (comment, share)

✓Create content monthly

Measurable goals


How to be Sticky


Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement


Give your wiki a friendly name

‘Zyntranet’

‘Extranet’(‘EAC’) ‘Marvin’


Give your wiki a friendly name


Brand your wiki


Start at the top!

Which emails can you move to the wiki?


Proj

ect

Man

agem

ent


Mee

ting

Min

utes ✓ Use a good title for improved search results

✓ Use labels and the ContentByLabel macro

✓ @mention attendees to auto-notify them

✓ ‘Share’ the page with interested people


✓ Great for process documentation

✓ Include screen shots

✓ Link to other resources

Doc

umen

tatio

n


ffeathers.wordpress.com


Handy Tools+


Handy Tools

HeadHeadBeerBeer


Handy Tools


Browser Search Bar

‣ Settings, Manage Search Engines‣ URL: yourwiki.com/dosearchsite.action?queryString=%s

‣ Install ‘glims’ or ‘KeySearch’ extension

‣ Manage Search Engines‣ Edit Keyword

‣ Edit registry settings (see instructions)

Instructions:bit.ly/go-words


Google Apps “Short Links”


Facebook emails - which is better?

Hadoop2010: Large-Scale Analytics at Facebook

Just one link

Hi Denise,

You havenʼt been back to Facebook recently. You have received notifications while you were gone.

12 photo tags

Thanks,The Facebook Team

Sign in to Facebook and start connecting

Update

To login to Facebook, follow the link below:http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k

Lots of information

Hi Denise,You havenʼt been back to Facebook recently. There are a few things that have been happening while you were gone.

Thanks,The Facebook Team

To login to Facebook, follow the link below:http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k

Sign in to Facebook and start connecting

Update


http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k




Automated Notifications


@mentions (like Twitter!)

v4.2


Like


Popular Content

✓On Dashboard

✓Many comments

✓Many ‘Likes’

✓Personalized

v4.2


RecommendedContent

✓Defaults to Weekly

✓Can set to Daily

✓Likes & Comments

✓Personalized

v4.2


Share pages with a personal note

✓Mailing lists, too!Thursday, July 12, 2012

Personal Task List

Aggregate

Likes

Share

JIRA

MentionComment

v4.3


Gathering Statistics

marketplace.atlassian.com


Self-Query the System with SQL


Reward participation!


marketplace.atlassian.com


Now itʼs your turn!


Set measurable goals

Measure todayʼs stickiness

Implement ideas

Measure againThursday, July 12, 2012

Thank you!

May all your wikis be sticky!


How Atlassian Makes Its Wiki Sticky

Technology

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