rGenta Capabilities Deck
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Capabilities Overview
Transcript of rGenta Capabilities Deck
Capabilities Overview
Capabilities rGenta Overview
Our focus / utilizing digital technology to connect our clients with the people who matter most; current or potential customers, donors, partners and fans
Our capabilities / We offer a strategic range of digital services, centered around the following pillars: Strategy, Social & Community, Development, Creative, Digital Media, Reporting & Intelligence
The people who work for you / Our team of 7 has education and professional experience in: Marketing, Computer Science, Development, Creative Design, Project Management, Public Relations and Business Administration
Capabilities Services OverviewStrategy: prior to engaging in any service, we develop a full digital strategy document which outlines goals, key performance indicators, team roles, all pertinent details to the project, and a thorough budget
Social & Community: we are experts at developing/curating content and interacting with digital communities using cutting edge strategies that promote the highest social media engagement rates
Development: our diverse team of developers possess the talents needed to bring your web, mobile or social project to life – no matter the scale
Creative: cutting edge creative design is vital to the success of any digital project. Our designers translate your ideas from concept to stunning imagery
Digital Media: Search Engine Marketing, Social Media Marketing, Search Engine Optimization – our team can cover all of your bases
Reporting & Intelligence: we analyze and measure strategies regularly to ensure the highest level of return. Our analytics reports provide unparalleled insights
Capabilities rGenta Clients
EngageImplement social strategy, conduct community / influencer outreach. Begin community building. Build consumer advocacy.
StrategizeEstablish Goals & Objectives, KPI’s. Outline who/where/when/how of engagement strategy and tools to be utilized.
ResearchDigital Audit of brand and competitive social presence and reputation. Review current strategy. Uncover existing conversations.
ListenIdentify conversational trends, brand mentions, sales/service/support opportunities. Informal secondary research
Analyze Intelligence Reporting as applied to KPI’s.
Capabilities How Social Strategy Works
Capabilities Project Work Flow
Discovery Meeting w/
All Stakeholders
Strategy Developmen
t
Strategy Review & Approval
Social Page Set-Up /
Adjustments
Begin Implementati
on
Analyze Initial Results
Review & Adjust
Strategy (if necessary)
Capabilities Social Service Options
Self-
Service
• Overview: we develop the initial strategy and train your team to manage it
• Initial Fee + Training + Monthly Intelligence (optional)
Assisted
• Overview: we develop the initial strategy and work with your team to manage
• Initial Fee + Training + Monthly Management & Intelligence
Full-Service
• Overview: we develop, manage and maintain strategy and all properties
• Initial Fee + Monthly Management & Intelligence
rGenta offers 3 service options to best accommodate your goals and budget:
Capabilities Services MenuProject / Task Compensation
Digital Strategy Development & Maintenance
$125 / hour
Community Management & Content Planning
$85 / hour
Development $85 / hour or quoted project fee
Creative Design $95 / hour or quoted project fee
Project Management $125 / hour
SEO Quoted based on # of keywords
Media Buying 20%-25% of spend to manage ($250 minimum)
Analytics & Intelligence Reporting Quoted on individual basis
Training & Workshops Quoted on individual basis
Collaborative Platforms (Hootsuite, Radian6)
Cost + set-up fee (quoted on individual basis)
Capabilities Case Study [BIG FOOT Candy]Overview
• Facebook promotion to support line extension (3 new flavours) with ongoing Community Management & Media Buy
Involvement• Social Community Management• New Flavour Launch & Giveaway
App• Facebook Media Buy• Email Marketing Program
Key Components• Facebook (mobile capable)
Giveaway Application with gaming component
• Compelling Creative• Strong Community Management
Noteworthy Results• 250,000+ Facebook Fans (one of
the 50 largest Canadian brands on Facebook)
• 11,000 giveaway entries in first month
• Database of 25,000 email addresses
Capabilities Case Study [Crystal Head Vodka]Overview
• Full digital marketing services for Dan Aykroyd’s Crystal Head Vodka
Involvement• Community Management
(Facebook, Twitter, Pinterest, Email)
• Blogger / Influencer Program• Facebook Media Buy• Email Marketing Program• Website Management• Two Facebook Applications
Key Components• Strong social content development• International brand management• Small but effective social spend
Noteworthy Results• 2nd Place - Most Engaged Canadian
Brand Pages on FB (socialbakers.com)
• Reach 40-50% of fans with every FB post (industry standard is 12%)
• Social drives majority of online sales
Capabilities Case Study [Center for Living Peace]Overview
• The Dalai Lama speaks about Compassion & Global Leadership at UCI as a part of CLPOC’s ‘Living Peace’ series
Involvement• Digital property design, set-up, community
management & integration (Facebook, Twitter & Livestream)
• Social media training for CLP staff• Ticket Sales promotion• Day-of digital management and streaming
Key Components• Hashtags (#livingpeace / #goodhappens)• Brand ambassador (actor Misha Collins)• Integration w/ partner properties (UCI Facebook,
Twitter, KUCI 88.9 Radio)
Noteworthy Results• Sold out event + 800 Livestream Viewers• Homepage featured event on Livestream.com• 163% increase in Twitter followers, 17% increase
in Facebook fans
Capabilities Case Study [United Conservationists] Overview
• Drive awareness and action for shark and environmental conservation
Involvement• Web development (Sharkwater, United
Conservationists & Fin Free)• Social media set-up & Community Management (Facebook / Twitter)• Facebook & iPhone App
Key Components• Zero spend• Relationship management (partners,
community, volunteers)
Noteworthy Results• 58,000+ Facebook Fans (UC, Rob,
Sharkwater)• 5,000 citizen signatures and 42/45 TO
City Council votes in favour of ban (successfully passed Oct. ‘11)
• Rob Stewart runner up to Jack Layton for The Grid’s “2011 Toronto Person of the Year”
Capabilities Connect
Dustin [email protected] / 416.625.4417
Breanne SchroderDigital Community [email protected] / 647.629.1350
rgenta.com
@rgenta
