WeConnect Capabilities Deck

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Capabili’es Overview connecting brands with social media influencers

Transcript of WeConnect Capabilities Deck

Capabili'es  Overview  

connecting brands with social media influencers

• Weconnect operates an online marketplace  for influencers and brands

We use technology that powers social  sponsorships  for all 5 of the top 5 global consumer brands

Supports content  programs  for 1,000+ publishers including E.W. Scripps, Tribune and the Associated Press as well as top brands and agencies

Top 5 consumer brands based on the 2014 Consumer Goods Technology Report.

who  we  are  

Weconnect brings together brands,  influential content creators,  and publishers.  

what  we  do  

Our goal is to match the right brands  with the right creators  to produce compelling content  that engages audiences and is inherently shareable.

matching  creators  

scale  • Network of 300,000+  influential content creators

•  Bloggers, YouTubers, Instagrammers, Tweeters and Viners •  Celebrities, professional athletes, musicians and publishers •  Vetted journalists from “Big J” backgrounds

Partnerships with talent agencies and closed networks Aggregate reach of 2.9+  billion  friends and followers Connections to 10  social media channels 3.3  million social sponsorships completed

The weconnect Network has more social reach than the top 10 television networks combined.

Virtual  Newsroom®  

Utilize our network of creators  to produce high quality content  for use on your owned and operated sites, within native advertising or other marketing materials.

Sponsored  Social  Leverage the power of social media influencers  and media companies to produce custom sponsored content and distribute  it natively through their social channels.

• •

Sponsored Blog Posts Sponsored Videos Sponsored Photos Sponsored Updates Product Sampling Influencer Events

our  solu'ons  

• •

Feature Stories Articles / Blog Posts White Papers Expert Interviews Infographics Videos

Blog Post on Dell’s Blog

Halie Instagram Star

with Large Following

Pop Tarts Sponsored Photo

on Halie’s Instagram Account

Russ Banham Journalist formerly with The Wall Street Journal

Dell

Creator   Brand   Result  

+  

+  virtual  newsroom  

sponsored  social   =  

=  

who  we  work  with  5  out of the 5  top consumer goods brands (by revenue) use our technology to create and distribute content.

ethical  leadership  

The  Gold  Standard  of  Transparency  Every social sponsorship facilitated directly by weconnect is required to have disclosure. Our system programmatically inserts disclosure into posts in order to bring transparency to the industry, leading the way in Australia.

sponsored  social  analy'cs  Track engagement of each piece of sponsored content in real time and gain valuable insights about campaign performance and your top influencers.

creator  matching  Reach the right creators based on the individual or their audience.

content  workflow  Complete management of content creation and revisions.

proprietary  technology  

Core  KPIs  Include  •

Reach Clicks Likes / Shares / Revines Comments Cost Per Engagement

Repor'ng  Add-­‐Ons  •

Brand Recognition Purchase Intent Change in Sentiment

Mulit-­‐Format  Content  

Creator  Search  

Creator  Profiles  

Two-­‐Way  Bidding  

Content  Approval  

Campaign  Analy'cs  

Our network access includes performing artists, celebrities, YouTube and Vine Stars, journalists, multicultural influencers, parents and niche subject matter experts.

Access  Unmatched  Quality,  Influence  and  Scale  Lucie  Hale  Actress

Venture  Beat  Premium Site

Elizabeth  Banks  Movie Star

Mario  Lopez  Television Host and Actor

Mark  Cuban  Entrepreneur

CBS  New  York  Television Station

Sarah  Zielinski  Writer (Smithsonian, NPR, Slate)

Modern  Day  Moms  Blog

Usher  Singer

Business  Insider  Premium Site

Eugenio  Derbez  Latin American Movie Star

Amar’e  Stoudermire  NBA Player

Floyd  Mayweather  Professional Boxer

Rajiv  Dhall  Vine Star

Hillary  Duff  Actress and Singer

In addition to our relationship with individual content creators, weconnect has

access to leading influencers networks, MCNs, and

media companies world-wide.

Open  and  Connected  In addition to Official Platform Partners, you have access to members in networks including

SheSpeaks, Niche, Collective Bias and relationships with talent agencies including CAA, WME, and APA.

Paid  Sponsorship and

Distribution

our  approach  

Earned  Amplification via

social shares

Owned  Original content

creation

Placorm  Agnos'c  WeConnect supports all major social distribution platforms for both long form and short form

+  

• Newsroom content for your marketing channels.

Sponsored content distributed by Influencers.

Influencer content on your marketing channels.

Content,  Distribu'on  or  Both  

flexible  content  model  

WeConnect  facilitates  the  process,  your  clients  own  the  content.  

on  dell’s  own  blog  

on  Instagram  

A global network of professional creators with “Big J” experience to

produce the highest quality content for your brand.

200,000+  Newsroom Content Projects Completed

• 12,000+  content creators with experience working for major news and media outlets

Creators have experience creating content for 5,000+  Publications

Stories created covering 3,800+  Topics

• Business, Technology, Health, Sports and

virtual  newsroom  content  creators  

shareable  marke'ng  Content  is the only form of marketing that people share, giving the brand earned benefits outside of the media spend.

Social  channels  can  be  ac'vated  to  extend  the  capabili'es  of  exis'ng  clients  and  access  scalable  amplifica'on  of  Na've  Ad  content  

distribu'on  Premium  Placements  Weconnect can create high quality content acceptable for use through premium publishers and news outlets. The weconnect network supplements many of content studios offered by large publishers and media companies.

Social  Amplifica'on  Influencers within the weconnect network can create high quality, genuine content that is shareable across all social channels. This content can be utilized to amplify existing Native Ads, providing more reach and engagement.

‣ The most  experience in the space. ‣ The largest, most diverse  network. ‣ Quality, flexibility and scale. ‣ A partnership  mindset  that is focused on your success.

why  weconnect  

Chris Pirillo

#thankyou  

connecting brands with social media influencers

 [email protected]