Capabilities Deck for PPR

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PPR PACE PUBLIC RELATIONS

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Official Capabilities deck for Pace Public Relations (www.pacepublicrelations.com)

Transcript of Capabilities Deck for PPR

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PPRPPRPACE PUBLIC RELATIONSPACE PUBLIC RELATIONS

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D I S C U S S I O N O U T L I N ED I S C U S S I O N O U T L I N ED I S C U S S I O N O U T L I N ED I S C U S S I O N O U T L I N E

Overview of Pace Our Experience Current And Past Clients Media Outlet History Biographies Contact Information

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O V E R V I E W O F P A C EO V E R V I E W O F P A C EO V E R V I E W O F P A C EO V E R V I E W O F P A C E is a full-service media relations and communications agency. At PPR, we strategically customize & tailor each client’s publicity plan to meet their specific PR goals while maximizing their media exposure. Specializing in television, radio, print and web placements, PPR is the direct conduit for clients with press that they want and need to attract.

As a former print reporter and television producer, PPR’s President Annie Pace Scranton, knows what it takes to ensure that each client is effectively pitched to the media. Beyond strategizing an outreach plan, Annie has built a core relationship with key members of the press, and individually fields requests every single day to help fulfill their booking needs.

At PPR, we don’t just specialize in one type of client; we have a diverse client list that allows us to provide the press with out-of-the-box segment ideas and story pitches across multiple fields. Each client is guaranteed personalized attention and consistent communication.

PACE PUBLIC RELATIONS

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EXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGPULSE, Mobile NewsPULSE, Mobile News

Pace Public Relations worked exclusively with pulse™, an app that helped to revolutionize the mobile news reading experience that received praise from Steve Jobs and won the prestigious Apple Design Award. Through PPR’s connections and efforts, we were able to book pulse’s™ CEO Akshay Kothari a spot on CNBC’s coveted ‘Breakthrough’ segment on Squawk on the Street! Two months after appearing on CNBC, pulse™ was acquired by LinkedIn™ for a whopping $50 million dollars.

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EXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGJEFF ASHTON, Casey Anthony ProsecutorJEFF ASHTON, Casey Anthony Prosecutor

Pace Public Relations served as both Publicist and Literary Agent for Jeff Ashton, the Prosecutor in the Casey Anthony case. Having both outlined Ashton’s media schedule post-trial, secured his book deal with Harper Collins, and assisted with the Lifetime original movie, Ashton serves as the pinnacle example of PPR’s abilities.

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EXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGKRISTEN K. BROWN, Stress Coach & AuthorKRISTEN K. BROWN, Stress Coach & Author

Pace Public Relations helmed the PR promotion for Kristen K. Brown’s Amazon best seller The Happy Hour Effect. Through our outreach, we were able to secure Kristen publicity on HLN, FOX, countless radio interviews and national newspapers and a spot on Live with Kelly and Michael.

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EXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGMARK MINERVINI, Leading Stock TraderMARK MINERVINI, Leading Stock Trader

Pace Public Relations solely handled the publicity for Mark Minervini’s ‘Trade Like A Stock Market Wizard’, landing him placements on Bloomberg, FOX Business, CNBC, and Yahoo! Finance. Because of PPR’s connections and outreach, Mark’s book managed to premiere at number one on Amazon’s best seller list in Business & Investing.

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EXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGLAURA CIPULLO, Registered DieticianLAURA CIPULLO, Registered Dietician

Registered Dietitian and Certified Diabetes Educator Laura Cipullo has been featured in Fitness, cosmopolitan, OK! Magazine, Fox and Friends, and CBS’ The Couch. Through Pace Public Relations efforts, Laura secured a book deal for the upcoming release of ‘The Diabetic Comfort Food Diet’, which has ultimately helped fully reimburse the money Laura spent utilizing Pace Public Relations services.

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EXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGEXPERIENCE SAMPLINGKRISTEN JAMES, Fitness InstructorKRISTEN JAMES, Fitness Instructor

Pace Public Relations served as publicist to one of New York City’s leading fitness instructors, Kristen James of Kristen James Fitness. PPR was able to secure Kristen a segment on Access Hollywood and a piece in the Daily Mail, catapulting download sales of her immensely popular workout series 50 Shapes, titled after the best seller ‘50 Shades of Grey’.

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CURRENT & PAST CLIENTSCURRENT & PAST CLIENTSCURRENT & PAST CLIENTSCURRENT & PAST CLIENTS

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EDIA OUTLET HISTORYEDIA OUTLET HISTORY EDIA OUTLET HISTORYEDIA OUTLET HISTORYNew York TimesNew York Daily

New York MagazineNew York Post

New York ObserverNew York Law Journal

Wall Street JournalMetro NY

USA TodayHuffington Post

BloombergAP

Drudge ReportNewsday

Los Angeles TimesNewsweek

PBS Business ReportPeople

Life & Style MagazineStar Magazine

TimeOK! Magazine

National GeographicVanity Fair

MTVSelf

Seventeen MagazineSports Illustrated

The ExaminerThe OnionThe Nation

Think MagazineVillage VoiceO Magazine

In Touch WeeklyUS Magazine

Fox News RadioNPRWPIX

CBS Radio

Ed SchultzABC Radio

AM-NYCNN RadioSirius XM

WCBS & WNBCWNYC (New York Public Radio)

CB News, 48 Hour MysteriesCBS Sunday Morning

CNN: Piers Morgan TonightCNN: Erin Burnett Out Front

CNN: Your MoneyCNN International

Current TVFox 5 Morning News

Fox Business NetworkFox: Happening Now

Fox: America’s NewsroomFox and Friends

Fox: The O’Reilly Factor

Fox: Happening NowABC: Good Morning America

MSNBC: Ed ShowCNBC: Kudlow Report

Reuters TVThe Talk

NBC: The Today ShowThe View

Comedy Central: Colbert ReportDr. Phil

Fashion TVHLN

LifetimeOWN

OxygenRachael Ray

TNTBetter TV

E! EntertainmentThe Wendy Williams Show

THIS IS PURELY A SAMPLE OF OUR MEDIA OUTLET REACHMMMM

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&&&&CONTACTCONTACTINFORMATIONINFORMATIONCONTACTCONTACTINFORMATIONINFORMATION

BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES

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A N N I E S C R A N T O NA N N I E S C R A N T O NA N N I E S C R A N T O NA N N I E S C R A N T O N In 2010 Annie Pace Scranton formed Pace Public Relations (PPR),

drawing on her experience in the television industry. For eight years, Annie's career as a seasoned TV producer spanned work with major networks including CNN, Fox News, CNBC, MSNBC & ABC.

Annie capitalized on her television connections and started PPR with the mentality of a journalist, and the savvy of a publicist. Drawing on previous experience as an Account Executive at the boutique PR firm, Lou Hammond & Associates, and as a reporter for the NJ-based newspaper, The Asbury Park Press, Annie was already well-equipped, from both sides of the fence, to handle the demands of traditional and non-traditional PR campaigns.

Clients to date have been thrilled with placements on Today, ABC, Early Show, CNBC, Fox, WSJ, NYT, Forbes, Fortune and BusinessWeek, to name a few.

Annie is a graduate of Smith College where she served as Editor-in-Chief of the weekly newspaper, The Sophian. She now serves on the Board of Directors for the New York Smith College Club and is an Executive Committee Member for the charity, the Catholic Big Sisters & Big Brothers..

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A N D R E W H O W A R DA N D R E W H O W A R DA N D R E W H O W A R DA N D R E W H O W A R D Andrew joined Pace Public Relations as an Account Executive in

December, 2012. At PPR, his focus is on print and broadcast outreach, as well as content and pitch-development for his accounts. Andrew oversees the company’s research department and also maintains all of the company’s social media accounts.

Prior to joining PPR, Andrew came from the Television industry; having worked at both ITV on shows such as Jeremy Kyle and Bill Cunningham, and more recently for Investigation Discovery, casting for Dirty Little Secrets and Dates From Hell.

Andrew is a graduate of the University of Missouri where he received his BA in Communications with an emphasis in Mass Media.

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C O N T A C T I N F O R M A T I O NC O N T A C T I N F O R M A T I O NC O N T A C T I N F O R M A T I O NC O N T A C T I N F O R M A T I O NAnnie ScrantonOwner/President

Pace Public Relations, LLC Office: 646.599.9222Mobile: 732.642.7192

Email: [email protected]

Andrew HowardAccount Executive

Pace Public Relations, LLCOffice: 646.599.9222Mobile: 314.255.7640

Email: [email protected]

For additional information and a sampling of press clippings, please visit our website: www.pacepublicrelations.com