SniperMarketing - Capabilities Deck 2016

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LIFESTYLE YOUTH EXPERIENTIAL Aaron Gaines Managing Partner [email protected] 760-845-7689 www.snipermarketing.net CORE CAPABILITIES DECK since 1996

Transcript of SniperMarketing - Capabilities Deck 2016

Page 1: SniperMarketing - Capabilities Deck 2016

LIFESTYLE YOUTH EXPERIENTIAL

Aaron GainesManaging Partner [email protected] 760-845-7689 www.snipermarketing.net

CORE CAPABILITIES DECK

since 1996

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SNIPER MARKETINGLIFESTYLE YOUTH EXPERIENTIAL

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

�Street TeamsWith�Street�Teams�in�more�than�40�cities�nationwide,�Sniper�can�get�your�message�in�the�hands�of�consumers�in�any�market.�Whether�you�need�flyers,�brochures�or�promotional�samples�handed�out�to�individuals,�posters�distributed�and�hung�throughout�a�community�or�more�non-traditional�distribution,�our�teams�are�ready�to�deliver.�Street�campaigns�can�be�developed�that�mobilize�Sniper’s�Street�Teams�strictly�for�product�distribution�or�they�can�be�outfitted�to�be�walking�“Brand�Ambassadors”�displaying�a�client’s�brand�and�prepared�to�engage�consumers�in�conversation�about�the�product�or�event�being�promoted.

With�two�decades�experience�managing�street-teams,�Sniper�maintains�a�high�level�of�professionalism�and�accountability�in�each�campaign�it�executes.�Detailed�reports�including�the�number�of�samples/brochures�distributed,�locations�of�distribution�and�video/photo�documentation�are�provided�to�every�client�at�the�campaign’s�conclusion.

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

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SNIPER MARKETINGLIFESTYLE YOUTH EXPERIENTIAL

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

Rolling Promotions�

Custom Vehicle BuildsPR�Stunts,�Pranks�and�Ambient�MarketingIf�your�promotion�requires�something�customized�to�your�needs�or�your�idea�is�a�bit�unconventional,�we�can�help.�We�have�built�many�mobile�experiential�vehicles�and�spaces.�Our�largest�to�date�was�almost�70�feet�long.�Whether�you�need�just�the�exterior�customized�or�a�fully�decked�out�walk-through�mobile�experiential�vehicle,�we�welcome�the�challenge!

Vehicle WrapsVehicle�wraps�are�a�great�way�to�reach�new�and�existing�customers.�Compared�to�other�forms�of�media,�wraps�are�extremely�cost�effective�and�generate�millions�of�impressions�each�year.�Vehicle�wraps�are�like�giant�billboards,�only�more�creative,�and�they�move�in�the�area�where�you�want�your�product�or�event�promoted.�Branding�becomes�simplified�when�one�wrap�can�generate�between�30,000�–�70,000�impressions�each�day.Sniper�can�arrange�for�vehicles�to�be�wrapped�and�driven�in�any�major�market.�Staffing�options�include�driver-only�or�a�driver�plus�a�fully�outfitted�Brand�Ambassador�armed�with�materials�to�distribute�and�ready�to�discuss�your�product/event�with�consumers�wherever�the�vehicle�drives.

Large Experiential SpacesWhen�a�normal�experiential�vehicle�just�isn’t�enough,�Sniper�can�create�mobile�experiential�spaces�from�40�foot�RVs,�school�buses,�Airstreams,�shipping�containers�or�other�non-standard�vehicles.�They�can�be�fully�wrapped�with�eye-catching�graphics�promoting�your�brand�or�customized�with�props�or�other�technology.�In�addition�to�the�driver,�every�mobile�experiential�space�includes�a�Brand�Ambassador�team�and�can�be�outfitted�to�house�a�full�promotional�suite�from�plasma�screens�to�listening�stations,�beverage�stations�to�game�lounges.

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

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SNIPER MARKETINGLIFESTYLE YOUTH EXPERIENTIAL

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

Promo Tours�

College, Spring Break Destination, Ski Resorts, National, Regional & Targeted MarketsReaching�some�of�the�largest�concentrations�of�active�consumers,�our�teams�are�available�to�infiltrate�college�campuses,�spring�break�destinations�and�winter�hot-spots�with�your�message�through�street�promotions,�product�sampling�efforts�and�brand�awareness�campaigns.�Having�managed�dozens�of�promotional�campaigns�for�some�of�the�hottest�movies,�recording�artists�and�product�promotions,�our�teams�are�ready�to�get�your�message�heard�and�to�make�an�impact�where�the�crowds�are�gathered.�As�with�all�of�our�street�campaigns,�promotional�tours�can�be�developed�that�mobilize�Sniper’s�street�teams�strictly�for�product�distribution�or�they�can�be�outfitted�as�walking�“brand�ambassadors”�displaying�a�client’s�brands�and�prepared�to�engage�consumers�in�conversation�about�the�product/event�being�promoted.�Typical�college�campus�tours�not�only�saturate�the�college�campus,�but�also�target�lifestyle�boutiques,�clubs,�student�centers,�cafes,�coffee�shops�and�popular�eateries�in�the�surrounding�areas.

Spring�Break�tours�can�be�designed�to�catch�students�while�they�play�in�the�sun,�on�the�beach,�by�the�lake�or�in�the�mountains�and�ski�resorts.�Tours�are�an�excellent�opportunity�to�market�your�brand�to�sports�enthusiasts�who�are�often�the�trend-setters�and�early�adopters�for�new�entertainment,�fashion,�technology�or�the�latest�new�brands�of�sports�drinks�and�other�beverages.�If�your�promotion�calls�for�wider�reach�or�regional�marketing,�we’re�happy�to�tailor�a�regional�tour�that�fits�your�marketing�goals�or�build�a�national�tour�that�reaches�the�markets�you’d�like�to�target.

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

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SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

Impression Marketing�

Sidewalk Chalk & Clean StencilsFor�promotions�where�an�iconic�graphic�and�a�few�words�are�quickly�recognizable,�this�program�can�be�an�effective�way�to�reach�consumers�without�stopping�them�as�they�go�about�their�daily�lives.�We’ll�work�with�you�to�design�an�eye-catching�graphic�for�spray-chalking�the�image/words�on�targeted�sidewalks,�pedestrian�walkways,�walls�etc.�and�because�the�stenciling�is�done�with�chalk,�it�can�be�washed�away�without�the�need�for�chemicals�or�cleaning�crews�etc.�For�an�alternative�that�leaves�nothing�behind�other�than�your�message,�we�create�a�similar�graphic�and�“power-wash”�it�onto�sidewalks�and�streets�leaving�a�“clean”�message�that�can�last�for�weeks�or�longer.�These�can�include�clusters�of�5-10�logos�outside�the�exit�to�train/bus-stations�and�along�heavily�trafficked�sidewalks,�a�“trail”�of�logos�leading�consumers�to�a�destination/event�or�incorporation�into�a�“search�for�the�next…”�promotion�that�sends�consumers�scouring�the�city�for�your�brand�and�logo.�Guerrilla Video ProjectionsGuerrilla�Video�Billboard�Projections�drive�massive�brand�presence�and�consumer�word-of-mouth�in�metro�markets.�By�projecting�moving�images�onto�building�walls,�Guerrilla�Video�Billboard�Projections�generate�thousands�of�indelible�brand�impressions�over�a�five�or�more�hour�period�each�night.�Projections�can�be�30’�to�over�90’�and�provide�the�opportunity�to�project�30-second�television-style�commercials,�film�trailers�or�image-based�branding.�Wild PostingOwn�the�walls�with�your�brand�covering�the�block.�We�offer�legal�wildposting�in�sizes�of�24″�to�48″�and�larger�for�walls�12�to�100�feet�in�some�locations.�When�you�really�need�your�store,�service,�event,�film,�artist�or�campaign�known,�it�gets�noticed.

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

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SNIPER MARKETINGLIFESTYLE YOUTH EXPERIENTIAL

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

Pop Up Shop�

Retail-tainmentDoes�your�product-line�need�to�get�front-and-center�quickly�instead�of�getting�lost�in�the�maze�or�an�aisle�of�a�large�store?��Your�brand�centric�store-front�doesn’t�have�to�mean�a�long-term�commitment�or�excessive�capital�expense.

Pop-up�experiences�let�consumers�test,�try�and�interact�with�your�product�or�brand�and�are�a�great�way�to�reach�new�consumers.��Most�effective�in�highly�trafficked�urban�areas�and�cities,�pop-up�stores�can�appear�nearly�overnight�and�are�particularly�effective�when�combined�with�other�street-level�buzz-building�campaigns.��Your�store�can�feature�limited-edition�or�early�preview�items�or�can�be�a�fully�functioning�retail�store�that�sells�your�entire�product�line.��With�these�pop-up�stores�typically�staying�in�place�for�only�a�matter�of�weeks�or�a�few�months�at�most,�they�can�be�a�great�way�to�quickly�make�an�impact�in�a�targeted�city�or�neighborhood�and�generate�a�buzz�about�your�product�or�brand�while�also�creating�urgency�among�consumers.

Whether�you�want�a�“pop-up”�impact�in�one�or�two�select�cities,�across�multiple�markets�or�a�nationwide�overnight�launch,�Sniper�Marketing�can�help�secure�locations,�design�the�store-front,�staff�brand�ambassadors�and�provide�marketing�that�creates�the�buzz�to�drive�foot�traffic�to�your�store.

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

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SNIPER MARKETINGLIFESTYLE YOUTH EXPERIENTIAL

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

Youth Marketing�

Millenials, Tween & TeensYouth�marketing�to�the�millennial,�tween�and�teen�audience�requires�a�unique�approach�and�an�understanding�of�the�lifestyle,�habits�and�latest�trends�among�this�ever�evolving�psychographic.��Successful�marketing�to�youth�consumers�demands�an�approach�different�from�traditional�marketing�strategies�and�a�message�that�is�constructed�to�“live”�where�they�“play.”

Building�a�brand’s�credibility�among�the�youth�audiences�requires�developing�social�media�awareness,�word�of�mouth�efforts�with�a�brand�launch�that�engages�and�mobilizes�the�youth�audience�with�strategic�tie-ins�with�events�or�products�already�a�part�of�their�daily�lives.�Sniper�is�ready�to�deliver�your�message�to�this�often�finicky�yet�powerful�base�of�youth�consumers.

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

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SNIPER MARKETINGLIFESTYLE YOUTH EXPERIENTIAL

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

EventsThemed�events�can�be�a�great�way�to�introduce�your�brand�in�a�fun�and�casual�setting.�Whether�it’s�previewing�new�music,�film,�TV�pilot�or�video�game�to�a�captive�and�targeted�audience,�launching�a�new�beverage,�fashion�line,�sporting�good�or�consumer�product.�From�art�galleries�to�night-clubs,�neighborhood�get-togethers�and�picnics�to�grand�galas�and�“talk�of�the�town”�events,�Sniper�can�plan,�promote,�staff�and�manage�an�event�that�puts�your�brand�in�front�of�the�audience�you�want�to�reach.�

Effectively�promoted�events�can�create�the�kind�of�word-of-mouth�buzz�that�launches�brands�to�being�the�“next�hot�thing”�among�early�adopters�and�trend-setters.�Sniper�is�ready�to�make�your�event�a�hit.�

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

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SNIPER MARKETINGLIFESTYLE YOUTH EXPERIENTIAL

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

Consulting Since�it’s�founding�in�1996,�the�principals�at�Sniper�Marketing�are�battle�tested�with�over�40�years�of�industry�experience�combined.�We’ve�been�in�the�thick�of�it�with�events,�promotions,�mobile�experiential�spaces�and�more.�We�have�seen�just�about�everything�and�always�look�for�new�challenges.�

We�have�consulted�many�agencies�and�brands�on�short�and�long-term�contracts�throughout�the�US.�Whether�your�campaign�ideas�need�vetting,�require�logistical�help�or�a�you�need�a�comprehensive�national�campaign�design,�there�aren’t�many�agencies�out�there�with�as�much�on�the�ground�experience.�

Nothing�is�impossible!

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

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SNIPER MARKETINGLIFESTYLE YOUTH EXPERIENTIAL

SNIPERMARKETINGRECONNECTING STREET PROMOTIONS & CONSUMERS

Current and Past Clients

Partial List