Capabilities Deck Usa Web

17
Prepared by: Stefano Mongardi Online Marketing Consultant USAWeb USAWeb Capabilities and Case Studies

Transcript of Capabilities Deck Usa Web

Page 1: Capabilities Deck Usa Web

Prepared by:

Stefano Mongardi Online Marketing Consultant

USAWeb

USAWeb Capabilities and Case Studies

Page 2: Capabilities Deck Usa Web

About USA Web Solutions

• One of 50 companies in the country with both Google and Microsoft Certified Partnerships

• Award Winning Web Design Team

• Patented Technology & Software Publication

• A+ Rated Better Business Bureau Member

• Established in Web Services since 1999

Achievements

Credentials

Page 3: Capabilities Deck Usa Web

USA Web Solutions Project Management & Implementation Process

3

Credentials

Page 4: Capabilities Deck Usa Web

Content Management System (CMS)

Imagine your website as a car. Traditionally, every time your site needed a "tune-up" in the form of new content or redesigning a page, you took it into "the shop" where you would be charged a rather exorbitant fee by your web service provider to manage your content and site design. USA Web‘s unique Content Management System turns this traditional model on its head, putting the power back in your hands by providing you with intuitive, easy-to-use software that allows you to make significant changes to your site, whenever you want to make them. Our CMS is as simple as double clicking on an image or part of your layout and moving it to wherever you want. Most of our clients don't even need a tutorial; it's that easy. Furthermore, our CMS is customized for each site that we roll out, which allows clients to modify specific components of their websites, not just simply alter text and change images like the majority of CMS software on the market. With our CMS, you truly become the master of your domain.

Page 5: Capabilities Deck Usa Web

Mobile Application Development The internet has gone mobile. With the widespread popularity of smart phones and tablets, users are now able to interact with your brand in real-time. They can order dinner from their phone, download newspapers onto their tablets, and announce to their friends that they've "checked in" to your store. These technological developments have created a new set of user expectations: customers want to integrate your brand into their daily routines. But is your brand mobile-ready? At USA Web, we have the know-how, experience, and the outstanding talent to help you to take advantage of the mobile revolution. Be it creating a new mobile E-Commerce platform, mobile social media integration, or producing breathtaking multimedia experiences, our team of developers will work with you to create new and innovative avenues for your users to engage with your brand via their smart phones and tablets. We stay on the cutting edge of mobile technology development to ensure your website is mobile compatible while building applications that will enhance your business's mobile presence, providing a seamless user experience.

Mobile Application built for Chrysler Corp. Allow vehicle owners to be able to see number of services left in the owners maintenance contract. Also allowed for availability to purchase an extended coverage program and collected as a form fill for interested parties that wanted more information. Lastly there was a news feed section where owners can receive Chrysler information .

• Oil Changes • Brake Services/Changes • Tire rotations • Extended Warranty (Available for Purchase) • News Feed – Chrysler News

Page 6: Capabilities Deck Usa Web

Website Design & Development Service Objectives

Offer Best Visitor Experience

Gain Competitive Edge Online

Reflect Client’s Brand & Image

Increase Sales Opportunities

Increase Search Visibility

Enable Mobility

Page 7: Capabilities Deck Usa Web

Website Design & Development Project Lifecycle and Process

Consultation & Analysis

Design Concepts

Design Implementation

Development & Features Integration

Testing & Documentation

Online Visibility

Optimization

Page 8: Capabilities Deck Usa Web

Website Design & Development Our Approach

• Understand Client Preferences and Requirements

• Identify User Group of Usage Pattern

• Offer Multiple Design Concepts for Approval

• Revise Chosen Design Concept Multiple Times

• Perform Site Testing and QA – Ensure Cross Browser Compatibility

– Fast Page Load Speed

– Get W3C Validated

• Smart Error Notification

• Smartphone & Tablet Mobile Compatibility

Page 9: Capabilities Deck Usa Web

Search Marketing (SEO) Search Engine Optimization. Organic/Natural Rankings

Our SEO Services Include – Research & Analysis

• Detailed research and analysis of existing online visibility

• Comprehensive keyword research

– On-site Optimization • Content creation for select keywords

• Google Analytics Setup & Social Bookmarking

• Google XML Sitemap creation and optimization

• Optimization of URLs, HTML code, and meta-content

– Offsite Optimization • Thematic link building and Directory listing

campaign

• Social Media link building campaign

• Article Submission, Blogging, Press Release

• Industry Specific Directory Listing

• Online Press Release

– Monthly Reporting & Account Management

• Our Approach:

• Focus on relevant keywords only

• Adhere to White hat SEO Tactics

• Focus on Google Page 1 Rankings

• Achieve rank stabilization

9

Page 10: Capabilities Deck Usa Web

Custom Web Development Identifying an appropriate software development model is the first step for any project. The model is based on the project's requirements in terms of schedule, delivery, and quality. These may be the traditional software development models, or lightweight agile software development models involving feature-driven, responsive development. Each model is associated with a set of procedures. These procedures are designed to maximize benefits and reduce the risks that are inherent in any development project. Every solution that we deliver incorporates the best technology and development processes so that the desired objectives and priorities are met timely and efficiently. Our time-tested method ensures that the application we develop will evolve along with the customer's business model. Our Software Development Life Cycle (SDLC) is dependent upon the project requirements, the type of project, and its current state. A rigorous but flexible project management process ensures that each and every project is treated independently.

Page 11: Capabilities Deck Usa Web

Office Interactive

Proprietary CRM System

• Manage all Marketing from a central CRM

• Houses all sales leads/opportunities/conversions

• Email integration for lead follow-up • Service resources available for

project management

Page 12: Capabilities Deck Usa Web

The Web Department Concept Overview

12

Allows Midsized and Growing Enterprises to gain better Online Presence & Visibility by utilizing a more integrated and active approach to maintaining their online initiatives. Compared to an in-house ad-hoc/reactive approach, the web department service model offers clients results oriented deliverables that is efficient and cost-effective.

Page 13: Capabilities Deck Usa Web

Case Studies Lehigh Valley International Airport

Page 14: Capabilities Deck Usa Web

Case Studies Above Live Magazine’s - Social Media Platform

Page 15: Capabilities Deck Usa Web

Case Studies

Chef’s Diet Currently in Phase One of development with transition into stage two to be implemented shortly

• Menu selection will become a “drag-

and-drop” feature • Nutritional suggestion upon meal

selection • Advance individualized meal

adjustments

Page 16: Capabilities Deck Usa Web

Some of Our Clients

16

Page 17: Capabilities Deck Usa Web

Official Technology Partners

17