MKTG INC_General Capabilities Deck

We’re your after-Work running partner, your buddy from the bar and your sure bet for a backstage pass. We taught you how to play wii, and We planned that flash stunt you saW in tiMes or trafalgar square last Week. Maybe you haven’t heard our naMe, but you’ve met us before.*

* We go everyWhere you go.

We’re experts at engagement Marketing. based upon strategy rooted in consumer insights, We develop integrated marketing ecosystems to connect people to brand value through every optiMal channel, online and in person.

* We’re a pretty engaging group.

community

social Media | video |digital solutions

event | stunt | retail

live online

We create 80,000 experiences a year. We have 350+ full-tiMe eMployees and 7,000 brand aMbassadors. We operate 53 field offices, have 6 full-service offices in ny, chi, sf, la, cincinnati and london, and execute events in 9 countries and 2 heMispheres.*

* We run a lot of nuMbers.

“… few agencies know the gen y consumer like this one does, and the nike

and diageo accounts show the true power of Mktg inc — on-site, online,

engaging and transaction-based. thousands of field marketers around the

country drill global brands into the local soil, and the result is sales-pumping,

experience-thumping connections. keep it up, kids. you’re. crushing. it.”

“our business has evolved tremendously over the last 20 years –we really

integrate digital and events, both retail on premise as well as off-premise retail

activations through pop-up stores. its really integrated marketing capability

and competency – whereas before it was much more tactically driven.”

charlie horsey interviewed for

six questions video segment (March)Source: Marketoonist.com

“dr. dre has succeeded in gatecrashing the london

2012 olympics.”

“one of the great marketing campaigns

from the 2012 olympics didn’t come

from an official sponsor. it came from a

headphone brand called beats by dr. dre.”

“it’s not a sponsor, but the rapper’s

headphone range was perhaps the biggest

winner of this year’s games given the

amount of attention it generated through a

clever ambush stunt.”

“athletes sport not-an-olympic

sponsor beats by dre—branded,

british-themed headphones [that]

are too tempting not to wear.”

“Marketers need to adjust to the current landscape, not the other way around.

it’s puzzling to me that even after we’ve watched the decline of the record

industry and publishing companies, and are starting to see the same with tv,

industry rule-makers don’t seem to see the need to adapt technology rather

than restrict it. shunning and regulating technology and social media haven’t

worked in the past and surely will not in the future.” charlie horsey’s august byline “#rule40: how olympic

sponsorship rules failed, and What it Means for Marketing

mktg inc in the news

“tuning out olympic edict”

over the past 20 years We’ve developed a signature approach that blends unique creative vision With unparalleled expertise and service – helping brands (big and sMall) connect intiMately and relevantly to consuMers and internal audiences alike.

* We help big brands act sMall.

step 1.

imaginestep 2.

createstep 3.

amplifystep 4.

analyZe

primary/secondary researchinsight development engagement strategy creative conceptingbrand experiencesocial media strategy

design production digital solutionscontent social mediamobile retail videoprintpoint-of-sale

community buildingadvocacyword-of-mouthsocial media

roimeasurementanalyticsoptimization

We create 10 Minute flash stunts, 10 Month Mobile tours and everything in betWeen. if you’re a consuMer, We’ll find a Way to engage you.*

* We’ve seen More engageMents than tiffany’s… Who happens to be one of our clients.

social mediawebsitesappsvideoblogssurveys

ambassadorshipcommunity mentorshipinfluencer activations

mobile tourson-campus experiencespop-up storescampaigns

product launchespr stuntssamplingconcertsmeetings & conferencesconsumer & customer networkssports & entertainment activations

engage

digitalengage

socialengage

retailengage

spectacle

We’re knoWn for our large-scale networks. our global infrastructure alloWS uS to activate internationally and distribute our innovative content far and Wide.

ariZona

austin

buffalo

chicago

cincinnati

cleveland

colorado

columbus

connecticut

delaware

dallas

georgia

houston

indiana

iowa

Jacksonville

kansas city

los angeles

louisiana

maryland

massachusetts

miami

michigan

minnesota

new Jersey

nevada

new york city

orlando

philadelphia

pittsburgh

rhode island

sacramento

san antonio

san diego

san francisco

south carolina

st. louis

syracuse

tampa

washington d.c.

wisconsin

London

We think of ourselves as international sports figures. that’s because our staff has expertise in developing everything from strategy to execution for soMe of the biggest sporting events on earth.*

* We go for the gold every tiMe.

super bowl formula 1 fifa world cup olympics ncaa final four

* We hang With the cool kids.

soMe of the world’s best and biggest brands rely on us to coMe up With sMart solutions to their Marketplace challenges.*

22 year relationship*

represent full portfolio: 26 brands, including Johnnie Walker, Smirnoff, captain Morgan

execute thousands of events annually

3 divisions: client services, field activation and brand ambassadors

on/off premise, national tours, celebrity events, sponsorship marketing

Manage master ambassadors and a national (ft/pt) elite corps of 3,500 dedicated promotional spokespeople

34% consumer conversion

* 13 years under current diageo contract.

diageo 21 year relationSHiP

10 year relationshiprepresent categories of running, soccer, women’s training, football, basketball, and sportswear

– brand strategy and creative development, global sport moment activations, national grassroots campaigns, athlete appearances and licensed retail.

Manage uS and uk activations and global initiatives

– Partner with nike World Headquarters as well as support territory offices in london, ny, la and chicago

designed and executednotable programs such as nike We own the night 10k, nike Human race, fifa World cup and uefa european championships, nike World basketball festival, nike run club and 4 years of nikeid and nike bowery Stadium pop-up activations

nike 9 year relationSHiP

11 year relationshipWork with full portfolio of products

– launched 7 nintendo brands: Wii, nintendo dS, nintendo dSi, nintendo dSi Xl, nintendo 3dS, nintendo 3dS Xl, Wii u

develop national consumer experiential programs

– campaign strategic planning and consumer research

develop and produce Holiday Mall tour, nintendo’s largest experiential program, since the launch of Wii in 2006

Millions of consumer demos nationwide each year

consumer experiential programs could feature over 30 software titles at a time

nintendo 11 year relationSHiP

10 year relationshipa true ten year partnership that helped to define & build P&g’s tremor word of mouth marketing capability and has won 2 gold and 3 silver addy awards in the last three years for ford, Starkist, Pampers and barilla.

as P&g’s agency of record for tremor & orgullosa, we use proprietary research to uncover truly “talkable” insights, inspiring the development of disruptive advocacy messaging & creative that resonates with tremor’s community of over 750,000 highly engaged women

Mktg inc jointly markets this capability with P&g and we fully execute all program elements (research, digital & social, blogger outreach, in home parties and experiential activations) with a wide range of consumer products companies across the uS and canada.

– research – concept + creative development – diffusion plan – execution — digital, dtc’s, in-home parties, blogger outreach, experiential – 40-60 programs annually

p&g 10 year relationSHiP

5 year relationshiplaunched google fiber in kansas city in 2012. client relationship continues to extend to programs for other divisions within the company.

– google for educators: user training – google double click cab and google analytics:: Meetings/conferences – youtube at comic con: event experience – google fiber: Program in kansas city – google wallet: brand design and strategy – google chrome: airport lending program – google cab

google 5 year relationSHiP

4 year relationship global agency of record

brand strategy, creative development, global programming, sales training and retail executions

conceptualized, designed and executed multiple events in u.S, u.k., Western and eastern europe, russia and china

launched the brand’s first retail space in SoHo new york

– the original 3 month pop-up was extended for 5 years

– named one of the season’s best by the ny Post

created a media sensation with the beats activation at the London 2012 Olympic Games

activated a range of high-profile international brand experiences linked to Coachella, the Pretty Sweet skate documentary, the Colors campaign launch, the Tampa Pro skateboard weekend and SXSW

beats by dr dre 3 year relationSHiP

Portfolio

nfl shop at draft• nfl approached Mktg inc due to our extensive pop-up retail experience

and long-standing relationship with nike

• nfl Shop at draft was the leagues first nyc retail experience in new york city and marked the launch of their relationship with new partners nike and new era

• consumers enjoyed unique programming throughout april 2012 leading up to the draft

• Mktg inc handled the store’s strategy, partner integration, merchandising plan, staffing, retail management, inventory control and opening ceremonies

• the nfl Shop at draft saw over 175,000 visitors and over 1,000 press hits

• ny Post named it one of the holiday season’s best pop-ups

nfl SHoP at draft

nfl SHoP at draft

keeping the beat• beats by dre asked us to carry a torch for the brand at the 2012 summer olympics in london.

their aim was to promote the new beats color campaign at the games despite not being an official sponsor. given how strict the london organizing committee was about cracking down on outside brands, this would be one tough landing to stick.

• Since we couldn’t get into the games, we got the athletes to come to us. We took over Shoreditch House, a members-only club, and turned it into a haven where olympians could relax while still being treated like stars. the space included stations for athletes to test out new beats headphones, photo booths where they could snap pictures with the products, and a chill vibe that kept people coming back night after night.

• it’s no exaggeration to say that thousands of athletes came to our beats space. While only a handful left london with a medal, we made sure that just about every single one went home with a pair of headphones.

• the buzzed-about space got notice from the Huffington Post, the guardian, adage and too many other media outlets to count. even the bbc noted how prevalent beats headphones were at the games, saying they helped olympic swimmers “get in the zone.” even the russian judge would’ve given us a 10.

beats 2012 SuMMer olyMPicS PoP-uP


Source: Marketoonist.com

media coverageone of the great marketing campaigns from the 2012 olympics didn’t come from an official sponsor. it came from a headphone brand called beats by dr. dre. —the marketoonist

dr. dre has succeeded in gatecrashing the london 2012 olympics. —the guardian

it’s not a sponsor, but the rapper’s headphone range was perhaps the biggest winner of this year’s games given the amount of attention it generated through a clever ambush stunt. —marketingweek

athletes sport not-an-olympic Sponsor beats by dre—branded, british-themed headphones [that] are too tempting not to wear. —adage

the power of the pronoun• don’t fix what ain’t broke, that’s our motto. So when nintendo

asked us to help them build buzz and promote trial around the Wii U, their first home gaming console since the Wii 6 years prior, we thought we’d start where we always had — at the mall.

• We got the Wii u into the hands of players ages 6 to 49 by launching it at our hugely popular annual activation, the nintendo Holiday Mall. for 6 years, the Holiday Mall Program has been visiting 20+ malls over the course of 27 days, giving excited consumers a chance to meet their favorite nintendo characters and try a broad selection of games and gaming consoles firsthand. in 2012 that included the brand-new Wii u.

• the enormously popular launch drew big attention, making a social media splash that included a front-page mention on reddit and nearly 26,000 views on YouTube. Wii did it, and so can u.

nintendo Wii u Holiday PrograM

nintendo Wii u Holiday PrograM

are you ready for some football gear?• in october 2010, nike and the nfl signed a new agreement giving nike

the exclusive rights to make nfl jerseys and sideline gear, to begin just before the nfl draft in new york. they needed a big splash to announce the new partnership — something as big as the draft itself.

• What’s bigger than a celebrity football game — right in the middle of times square? not much, except maybe the big job of building it. We custom built a fully functional football field right on broadway and 42nd, including turf, stands, sidelines, Jumbotrons, a tricked-out locker room and custom nike branding.

• our broadway bowl kicked off with training drills for local high school athletes, who then settled into their viP seats to watch a pregame show complete with dancers, a marching band, a national anthem performance and kevin frazier and angier Martinez as hosts.

• our big broadway debut reached more than 100,000 consumers, including 250 ticketed attendees and celebrity players such as ronnie lott, Mark Sanchez, Jadakiss and Justin tuck. talk about a big win.

nike broadWay boWl

nike broadWay boWl

say it cloud, say it proud• one of the world’s biggest brands was venturing into new territory—

releasing computer hardware: the chromebook

• adding to the challenge didn’t stop there, the product featured new technology— a cloud-based oS system which consumers would need to try in order to buy

• We chose to launch in places where consumers are on-the-go like airports and hotels

• through a partnership with virgin america and the ace Hotel, we created a chromebook lending library

• How did the chromebook fare in the air? 13,000 airline passengers and 2,200 hotel guests borrowed the chromebooks

google cHroMe

Photo courtesy of Virgin AmericA Photo courtesy of Virgin AmericA

google cHroMe

nascar• When naScar challenged Mktg inc to reinvent their live show "contenders

live" in chicago, we moved full speed ahead. not only did we concept, design, script, video-edit and produce the entire event, which kicks off the chase to the Sprint cup, but we created exciting pre-event experiences for both fans and media alike.

• on the day before the show, we invited the press to Media day, an interactive q&a session that gave a record number of reporters full access to the drivers. then leading up to the show, naScar fans were invited to go behind the scenes at the fan Zone, where they could see, hear and meet their racing heroes, with photo opportunities, autographs and exclusive nascar giveaways.

• for the main event, Mktg inc delivered a live two-hour show hosted by espn’s nicole brisco. fans got an intimate look into all 12 qualifying drivers’ strategies, rivalries and challenges. We transformed chicago's navy Pier ballroom into a visually stunning immersive experience, complete with projections, video montages, a live band and special appearances from rutledge Wood, dale Jarrett and Miss Sprint cup.

• naScar fans were treated to a viP experience in a dynamic environment that showcased both the drivers and naScar sponsors. a very successful finish. nascar contenderS live

nascar contenderS live

live from new orleans, it’s mktg!• How do you make a nationally broadcast television channel feel like a small

hometown where everyone knows each other? that’s easy — add a touch of big easy hospitality so that everyone feels at home.

• concepted, designed and produced by Mktg inc, the MSnbc broadcast stage came to nola’s essence fest for the first time in the form of Studio Square, a unique environment that looked just like a real town square, complete with trees, monuments and fountains. While MSnbc broadcast from its center pavilion, guests explored the Square, chatted with top MSnbc talent, and shared their thoughts on current events and issues through a variety of engagements.

• More than 12,000 people tied a “leaf” to our topic trees, expressing their hope for the future on given issues; more than 2,000 went “on-air” via our broadcast green-screen; and nearly 2,700 joined in the conversation by tossing tweets into our digital reflecting pool. with coverage in huffpo and the times-picayune and guests like Janelle monae, steve harvey and trey songz, Mktg and MSnbc made essence fest as hot as gator gumbo.

msnbc eSSence feStival

msnbc eSSence feStival

fast company• What’s so fabulous about fast? When it comes to the Internet, a lot. in our partnership with google, we set out to show people

how google’s new ultra-high-speed broadband network, called google fiber, could help

them and their communities

• google fiber is 100 times faster than standard broadband access. it uploads at a rate of a gigabyte per second.

it can be paired with television service to offer 1080p hi-def, multiple-program recording, and two terabytes of

entertainment storage. It’s the Internet at its most fast and furious

• to help launch the top-secret service, we went to an area where high-speed Internet is not readily available — Kansas City. We partnered with people and businesses in the local community to create a 10,000-square-foot space where they could see in person

what a gigabyte a second could do for them. We

called it the fiber Space and lounge

• We concepted and crafted the whole space, which included five zones meant to show fiberhood residents the power (and the

fun) of fiber. from animation to video loops to touchscreens, it all came off without a hitch. in one zone locals could interact with industry

experts and popular retailers all over the country. in another they could relax with acoffee while using an interactive map tracking google

fiber usage in their neighborhood

• the fiber lounge is now a popular hangout for community events, viewing parties and local speaker-talks. We got coverage in Wired, Forbes, USA Today, The New York Times, Mashable and a broad band of other publications. best of all, the success of the

space meant google would roll out google fiber nationwide. looks like america should get more fiber

google google fiber

google google fiber

world-classified• in the 1980s it was believed that the government formed a top-secret experimental program

called the Montauk Project. the program was rumored to end in the ‘90s, but in 2013 it was resurrected by nike.

• nike’s montauk project brought together 3 groups of 15 elite runners for a series of ultra-premium training sessions on the south shore. the runners, whisked away from east river Park via seaplane, spent three days immersed in nike running’s finest: visits from world-class athletes like Sanya richards-ross, nutritionist consultations, dinner on a private beach, poolside yoga, and of course, a lot of running.

• Mktg inc custom-fit one of montauk’s most picturesque residences to provide these elites with a once-in-a-lifetime training experience, including inspirational memorabilia from the nike archives.

• digital traffic rivaled the lie on a Summer friday: 10,387+ new followers for @nikenyc, over 7,660 web hits and 1,070+ instagram posts. the program reached 2.6 million consumers online and even inspired 4 original Montauk Project tattoos. nothing top-secret about that.

nike Montauk ProJect

nike Montauk ProJect

water they think of next• resource natural Spring Water from nestlé needed a splashy national launch event

to distinguish the brand from other premium bottled waters. but how do you debut something as elemental as water?

• We conceived a night of electrolytenment on new york’s east river. the evening featured a fantastical theater set-piece, layered with incredible 3-d projections, that told the brand story from the consumer’s perspective: a woman in central Park unrolls her yoga mat and the city melts away as she sips her resource water. the show, choreographed by airealistic creative director and former cirque du soleil performer gregg curtis, featured a stunning mix of dance, acrobatics, aerial choreography and plenty of water.

• the evening began with a vip and press event hosted by alyssa milano. 850 attendees (from daily candy and brand partners) gathered to enjoy music and hors d’oeuvres before the start of the spectacular performance, followed by a night of dancing.

• Mktg inc produced the entire event, and our video of the show soared higher than the aerialists themselves, with more than 3 million youtube pageviews. it was truly an inspirational event, a new high water mark.

nestlé reSource launcH

nestlé reSource launcH

big business, big heart• fedex wanted to reach gen y in a big way; our suggestion—act small

• We created a hyper-localized test program that allowed fedex to engage the world’s future decision makers—small business owners

• We connected austin, tX gen y small business owners through a microsite and networking events, gave them the tools to succeed (like social media training and an advice blog) and then allowed them to share their stories online for a chance to win a fedex grant, thereby inspiring the next generation of fedex fans

• the results were enough to prompt fedex to take the program to more markets: – 44,000 unique site visits – 130,000 page views – 6,000 votes

fedex fedeX + Me

fedex fedeX + Me

a Journey begun with a single sip• the scotch category was in serious decline. diageo tasked Mktg inc with reaching and

retaining new, young-adult drinkers

• our solution was an immersive, 13-city experiential tour that gives target consumers the opportunity to experience the Johnnie Walker lifestyle in the company of their friends—all while being both educated and entertained and while establishing relevancy and occasionally.

• results: unprecedented in the category as the program has mentored more than 775,000 target consumers since ’91. in that time, Johnnie walker has tripled volume while the category has lost nearly 50%

• the program was so successful it spawned a Holiday Pop-up store in SoHo where target consumers could escape from the holiday madness and share a Johnnie Walker with their friends

diageo JoHnnie Walker HouSe of Walker

Johnnie walker Holiday HouSe of Walker

p&g TREMOR | online communities / Advocacy

bounce dryer bar• research shows most consumers forget about their dryer sheets before they start the

machine and even after the laundry is out, leaving most people finding dryer sheets stuck to the side the machine weeks later

• We put an end to that with tremor’s “Stick it and forget it” campaign to launch the new bounce dryer bar which sticks to the side of the dryer and works for months before it needs to be replaced

• the program allowed key consumers to try the product before it was available in stores and after sampling they could rate it and share their opinions with other consumers

• So did the campaign help the product stick? – an hour after the sample opportunity began, 5,000 bars were gone – the pre-sale site had more than 49,000 click-thrus – results show a preliminary win of 15% between test and control markets for sales

p&g bounce dryer bar

p&g TREMOR p&g bounce dryer bar

thank you

MKTG INC_General Capabilities Deck

Marketing

Transcript of MKTG INC_General Capabilities Deck