Teaming with TJ Fischer at the wheel during the 2014 Pro Mazda Championship Series

Sponsor Championship Talent ToDrive Sales and Win Relationships

TJ Fischer RacinG

THE ULTIMATE SPORTS MARKETING

EXPERIENCE

JOIN THE JOURNEY

SPONSOR CHAMPIONSHIP TALENT TO DRIVE SALES AND WIN RELATIONSHIPS Teaming with TJ Fischer behind the wheel for the 2014 Pro Mazda Championship Series

JOIN THE JOURNEY – A PHOTOJOURNAL COLLAGE 2 TABLE OF CONTENTS 3 The Driver – RACING FOR THE WINNER’S CIRCLE Meet TJ Fischer – a race car driver and student athlete 4 TJ’s 2013 Race Season – on an unheard of streak 5 Behind The Driver – driver training and engineering teams 6 The Deed – THE OFFICIAL INDYCAR DRIVER DEVELOPMENT PROGRAM The Mazda Road To INDY Ladder System 7 The Pro Mazda Championship 8 The Audience 9 Media Exposure 10 The 2014 Schedule 11 The Deal – THE ULTIMATE SPORTS MARKETING EXPERIENCE An Ascending Brand Ambassador 12 Branding – The Pro Mazda Formula Car 13 Branding – The Driver, TJ Fischer 14 Branding – The Hospitality Experience & Swag 15 TJ Fischer Racing Sports Marketing Sponsorships 16-17 Contact TJ Fischer Racing 18

 

TJ FISCHER RACING Mission Statement

To be a competitive, reputable racecar driver and

brand ambassador delivering both recognition and prestige for my sponsors with every race I drive.  

Meet TJ Fischer – a racecar driver and student athlete TJ Fischer found his passion for driving fast at the early age of twelve when he began racing open wheel go-karts throughout northern California in 2005. After placing 4th in his very first race, TJ never looked back. He steadily won top podium placements over the next few years competing against drivers from around the world. His skills and race craft performance while facing the best up and coming drivers at prestigious regional, national and international events brought TJ to the winner’s podium so many times in 2011 that E-Karting News referred to him as “the hottest driver in the series” and termed him, Rain Master after taking both a win and 3rd place finish in heavy rain at Infineon Raceway. Late in 2011 TJ, a highly ranked national driver, raced to a 3rd place win at the Rotax US National Championships, an unbelievable accomplishment for a rookie at the highest level of competition. TJ went on to finish the season an amazing 2nd overall in points in the 2011 SKUSA Championship and was ranked 17th nationally by ekartingnews.com. He was also Northern California’s 2011 Senior Driver of the Year while driving for the prestigious Cambrian Go-Karts team of San Jose, California. At year’s end TJ entered into the highly competitive world of IndyCar racing by testing with Team GDT (Dallas, TX) in an open wheel Pro Formula Mazda for the 2012 Star Mazda Series. He was now a professional racecar driver. For 2012 TJ signed with EFM Racing and Jeff Andretti to begin his open wheel Formula Mazda race career. While it was a year of transition for TJ as he learned to drive a racecar with down force, he nevertheless had a podium finish for every race he entered – culminating in a 4th Place at the Formula Car Challenge National Championships. 2012 was a short racing season for TJ as he was juggling college, playing football and racing simultaneously. While winning consistent podium finishes on racecourses all around the U.S. and Canada, TJ has also been a successful student and member of the football team at Pacific Lutheran University. He worked hard to split his time between his studies, football and racing during the 2012 race season. The demands of being a successful racecar driver, however, brought TJ to a tough decision. TJ withdrew from Pacific Lutheran University and the football team at the end of 2012, continuing his studies through the online degree program of Grand Canyon University, so that he could chase his dream of a future in INDYCAR full time.

   

ATTRIBUTES WORLD-CLASS COMPETITION HAVE FORGED INTO A RECORD OF SUCCESS FEW ATTAIN

PERFORMANCE AND PRECISION SPEED AND STYLE

RELIABILITY AND REPUTATION CHALLENGE AND ACCOMPLISHMENT

TJ Fischer is on a championship track, driven by a passion to win.

CAPTURE THE JOURNEY!

TJ’s 2013 Race Season – on an unheard of streak TJ competed in two racing series during 2013 – SCCA Majors and Formula Car Challenge – a total of 28 races on ten different tracks. SCCA Majors is the highest level of amateur racing in SCCA. It is for the best of the best. The Formula Car Challenge is an open wheel multiple region race series and a stepping-stone for up-and-coming professional racers. As the 2013 season draws to a close, TJ has the points lead in the Formula Car Challenge and is on pace for the season championship. He has won 16 of his last 17 races, including 9 straight wins – an unheard of streak. So far in the 2013 season, TJ Fischer is the: SCCA Formula Mazda Western Champion Runner-up National Formula Mazda Champion Formula Car Challenge Formula Mazda National Champion Formula Car Challenge Formula Mazda Regular Season Champion TJ will move up to race in the Pro Mazda Championship Series in 2014, the second step of the competitive Road to Indy Ladder System. TJ Fischer’s championship record shows he has made good use of his positive attitude, confidence and athletic talent. Moving forward as a competitive professional racer requires the support of others who appreciate TJ’s unique ability to deliver success and can benefit from being a sponsor of the TJ Fischer Racing team each time they join with TJ to celebrate in the winner's circle.

 

Behind The Driver – driver training and engineering teams  

TJ believes that a successful racecar driver requires a winning team to mentor and support him. To give him the knowledge and competitive edge he needs for the INDYCAR ladder system, TJ paired himself with two stellar racing talents beginning with the 2012 season – Jeff Andretti, former CART Rookie of the Year and INDY 500 Rookie of the Year, and Eric Purcell, a highly respected race engineer and owner of EFM Racing. Jeff Andretti, the premier driving coach in the country and youngest son of Indianapolis 500, Formula One and Champ Car Champion Mario Andretti, is TJ’s industry advisor and driving coach. Like TJ, Jeff started racing go-karts as a youth, winning 21 of 43 events between 1981 and 1982. By 1990 Jeff joined his father and brother in the Champ Car ranks, making racing history and marking the first time a father has competed against his two sons in a Champ Car race. His consistent performance at Indianapolis, coupled with his outstanding drive in the race, earned him the 1991 INDY 500 Rookie of the Year honors. Jeff finished the season in similar fashion, also earning CART Rookie of the Year. As Jeff’s career developed, he continued to race in CART, Indy Lights and the North American Touring Car Series in addition to providing instruction for numerous driving schools and academies. Eric Purcell furnishes TJ with a full service racing facility providing design, engineering, manufacturing, vehicle preparation/maintenance and transport services. TJ drove for Eric’s EFM Racing team in a Formula Mazda Car, competing in both NASA and SCCA events up and down the West Coast for the remainder of 2012, honing his skills before advancing to SCCA Majors and the Formula Car Challenge. The multiple championship-winning EFM Racing team has had experience in the Formula Mazda class since its inception in 1984. Eric is a prominent race engineer and owner of the EFM Racing team with professional championships in several categories of racing, including the 2008 Star Mazda Series and as engineer for John Edwards at AIM Autosport.

 

The primary benefits of the Mazda Road To INDY developmental ladder system of INDYCAR are: • Clear, defined path for career-minded drivers • Mazda provides a Champion’s Scholarship at each program level • Television exposure for the series • All series are sanctioned by INDYCAR • Off-track seminars for drivers focused on participant business /professional skills The races that comprise the Mazda Road To INDY Ladder System are: (listed in order from lowest to highest "rung") • U.S. F2000 National Championship • Pro Mazda Championship ("Star Mazda” until the end of the 2012 season) • Firestone Indy Lights • IZOD IndyCar Series

 

The Mazda Road To INDY Ladder System The Mazda Road to INDY is the official developmental system of INDYCAR. It is designed as a series of developmental races that advance drivers from grassroots to the ultimate goal of participation in the IZOD IndyCar Series and the Indianapolis 500. As part of the program, all series participants compete in the three disciplines of the IndyCar Series: oval races, permanent road courses, and street circuits. In addition, all series drivers participate in the Indy 500 weekend, with the IndyCars and Indy Lights racing at the Indianapolis Motor Speedway and the lower series racing at Lucas Oil Raceway at Indianapolis on the "Night Before the 500". On December 9, 2010 it was announced that Mazda would become the title sponsor of the program.  

The Pro Mazda Championship Performance is the hallmark of the Mazda experience – put to the test every weekend at racetracks and autocross tracks by drivers and enthusiasts all across the U.S. The Pro Mazda Championship, formerly known as the Star Mazda Championship, is an open wheel racecar driver development series in North America and the second rung of the Mazda Road To INDY ladder system. Competitors use spec Formula Mazda racecars built by Star Race Cars. The original series, using first-generation tube-frame cars, started in the early 1990s. The current high-tech, carbon-fiber car released in 2004. The series has historically included road courses, street courses, and ovals. The series' primary sponsors are Mazda and Goodyear and the cars, while purpose built for the track with carbon fiber monocoques, are powered by 250 horsepower Mazda 'Renesis' rotary engines. The stated goal of the series is "to develop new race driving talent". The Pro Mazda Championship series received INDYCAR sanctioning and became a part of The Road to Indy in 2010. The Pro Mazda Championship series is committed to the continued use of the proven, high-tech, carbon fiber chassis powered by the award winning Mazda Renesis rotary engine. This cost-effective platform for teams, drivers and partners creates an unparalleled on-track and off-track training program for drivers to prepare their advance in professional motorsports

The Pro Mazda Championship represents the second step in the Mazda Road to INDY driver development system: • Series champion receives a scholarship to graduate to the Indy Lights Series • Drivers and teams compete for cash and prizes totaling nearly $1 million • Events are held at the same tracks and on the same weekends as the IZOD IndyCar Series • 17-race, 9-event schedule format offers vast amounts of seat time and incredible driving value • Series-supported race weekend events feature autograph sessions, fan Q&A sessions, driver parades, etc. • The series provides unparalleled access to IZOD IndyCar Series owners, teams and drivers

 

The Audience The Pro Mazda Championship fan base is made up of a diverse and desirable audience of active adults that are attractive to marketers • Early adopters of innovation and technology • Well-educated adults with greater discretionary income • More brand loyal than average consumer • Heavy consumers of TV, print, and radio media • 1 in 5 U.S. adults are INDYCAR fans • Interested in multiple sports, not simply “gear heads”  

                       –    Fan  Base  Overview    –   Total Fan Base 31.38 million Average Age 50.4 $100,000+ HHI 26% Average HHI $60,923 Married 57.1% Attended at least some college 53.3% Homeowners 74.7% Employed (full or part-time) 59.1% Children 50.2%  

Media Exposure The typical brand-loyal fan watching INDY-related race events is an educated, married man with ample disposable income. While most have kids on their way to college they still actively shop for shelter, furnishings, electronics, personal transportation, entertainment, travel and spirits. This brand-loyal demographic is worthy of your marketing consideration and investment. The Pro Mazda series has a television highlight package in place for the 2014 season that is sure to provide competitors with enhanced value and exposure:

• Multiple 1-hour highlight shows produced throughout season • All programs air on NBC Sports Network • Veteran motorsports broadcast talent including Kevin Lee, Jeremy Shaw and IZOD IndyCar Series drivers • Extended event coverage, including pre and post-race features and race personality interviews • Race winner interview during each Indy Lights broadcast

 

– Audience Distribution – -- Representing at-track and broadcast viewership –

 

22% Pacific/West 16% Mountain   38% Central/South 24% Mid-Atlantic/New England

The 2014 Pro Mazda Championship Schedule Nine events, 17 race schedule All events held on INDYCAR weekends Events held in many key markets, such as:

St. Petersburg, FL Indianapolis, IN Milwaukee, WI Toronto, Canada Austin, TX Montreal, Canada

Six to seven road/street course plus double-header weekends along with two to three ovals provide maximum seat time and exposure for drivers – PLEASE NOTE – The final schedule for the 2014 Pro Mazda Championship Series

will not been released until late Autumn of 2013

 The Pro Mazda Championship website is the place fans will go to learn about the drivers, teams, upcoming races and latest news on the series:

• Exclusive coverage of all Pro Mazda Championship event weekends • Series news and press releases • Team/driver news and press releases • Live timing and scoring • Photo and video archives • Official forms and bulletins • Complete driver profiles • Additional coverage through a link to indycar.com

 

An Ascending Brand Ambassador Partnering with TJ and TJ Fischer Racing will be a beneficial marketing investment. As TJ advances through the 2014 Pro Mazda Championship series your company/brand will be exposed in many different racing venues throughout the United States. Your company/brand will also be associated with a young, proven championship-level driver who has energy, enthusiasm and a winning record. TJ is that All American kid with boyish good looks who strives to do his very best at everything that he does whether it be racing, pursuing his studies, helping his friends, playing sports or representing his sponsors. With TJ behind the wheel for the 2014 Pro Mazda Championship series sponsors can take advantage of TJ’s enthusiasm and commitment to winning podium results.      

Branding – The Pro Mazda Formula Car Secure a direct connection with TJ and his Pro Mazda Formula racecar every time he crosses the finish line. The sponsorship packages developed by TJ Fischer Racing each have prominent corresponding brand placement on his vehicle. As a result, sponsor packages deliver a commensurate level of exposure for your company/brand as it zooms by TV cameras and fans!  

The Sides and Rear Wing: Wrapping the car body and rear wing is reserved for the Checkered Flag Sponsor during three 3-day race weekends of choice during the 2014 Pro Mazda Championship series season. The Checkered Flag Sponsor will have the option of color choice with a theme to match its brand The Hood: All eyes will be on this spot as TJ’s car crosses the finish line during the 2014 Pro Mazda Championship series season. This prominent spot is reserved for the Checkered Flag and Premier Host Sponsors. This placement will greatly help increase a brand’s exposure Lower Side Panels: These are sweet spots -- almost always in race and winner’s circle photos! These spots are available to the Team TJ Sponsors The Front Wings: Great acreage where a logo/brand identity is sure to stand out as it zooms past tracking TV cameras and thousands of fans. These positions are part of the Premier Host Sponsor placements.

 

Branding – The Driver, TJ Fischer Getting brand identity placed on TJ’s gear is another valuable tool to raise awareness for a sponsor. Whether TJ is stepping up to the podium or speaking with the fans at the racetrack sponsors will be exposed to thousands of fans at the event, as well by broadcast and live streaming video feeds. Helmet and Hat: Designed to follow the car’s graphics scheme of the Checkered Flag Sponsors Sleeves: The Checkered Flag and Premier Host Sponsors will own this location   Abdomen & Back: This is the largest acreage on the suit for the Checkered Flag Sponsors Chest (L and R): The suit offers spots on the chest for patches reserved for Team TJ Sponsors

 

Branding – The Hospitality Experience & Swag TJ Fischer Racing regards race day hospitality and swag – team-branded merchandise – as integral aspects of the race sponsorship experience. It is best described as special access and team support. The 2014 Pro Mazda Championship series provides a trove of such options with 17 races run over nine 3-day race weekends. These events collectively constitute to one of the most exhilarating and integrated sports sponsorship hospitality opportunities available anywhere. What makes a Pro Mazda Championship weekend so unique is that unlike traditional team spectator sports sponsorships that provide privileged access seating and refreshments as their payoff, racecar weekends are full immersion experiences that engage sponsors and their guests everywhere from driver and vehicle access to track, pit and engineering entry, from winner’s circle celebrations to reserved seating, from insignia shirts and caps to pens and autograph cards, and so much more. Then there’s the sound of the engines and the roar of the crowd that just can’t be matched. All in all, a Pro Mazda Championship weekend will be a fully integrated sports lifestyle experience for those sponsoring TJ Fischer Racing.  

TJ Fischer Racing Sports Marketing Sponsorships TJ Fischer Racing Sponsorships are available at five different levels with degree of exposure and rights/benefits accrued commensurate with the amount of sponsorship support received.

TJ FISCHER RACING SPONSORSHIP CATEGORIES Checkered Flag Sponsor at $125,000 covering all-inclusive sponsorship of three 2014 Pro Mazda Championship Series 3-day Race Weekends (first come basis), primary branding of TJ Fischer’s racecar, tiered hospitality benefits, limited spokesperson representation and vehicle display plus team merchandise Indianapolis Host Sponsor at $45,000 covering all-inclusive sponsorship of the most celebrated 2014 Pro Mazda Championship Series 3-day Race Weekend, branding on TJ Fischer’s racecar, tiered hospitality benefits, limited spokesperson representation and vehicle display plus team merchandise Premier Host Sponsor at $35,000 covering all-inclusive sponsorship of an individual 2014 Pro Mazda Championship Series 3-day Race Weekend (first come basis other than Indianapolis), branding on TJ Fischer’s racecar, tiered hospitality benefits, plus event tickets and team merchandise Team TJ Sponsor at $3,500 covering tiered host and brand exposure benefits at an individual 2014 Pro Mazda Championship Series 1-day Race Event (first come basis), plus event tickets and team merchandise  

AVAILABLE SPONSORSHIP RIGHTS AND BENEFITS

These are the basic rights and privileges that will be tailored to the specific and unique needs and ROI requirements of our partners and each individual TJ Fischer Racing sponsorship category • Official sponsor status and designation with TJ Fischer and TJ Fischer Racing • Non-exclusive worldwide use of TJ Fischer and TJ Fischer Racing intellectual property, the image and likeness of the driver and race car in advertising, promotions and sales initiatives • Brand identification throughout all assets for TJ Fischer Racing property:

• Race Car • Driver’s Suit, team uniform shirts and pit crew uniforms • Team transporter and pit equipment • Driver autograph cards, press releases and other collateral produced by the team for the sponsored entry

• Season-long hard card credentials providing VIP race access for executives, staff and key clients • Pit and garage credentials for use by VIP guests attending a single race • Passes to TJ Fischer Racing VIP team hospitality quarters • Special parking privileges • Driver Appearances • Show car presentations • Access to exclusive behind-the-scenes garage, race, and production tours at each event • Option to obtain additional credentials, race tickets and hospitality passes • Sponsor recognition on TJ Fischer’s website – tjfischerracing.com – and related social media outlets • Pass-through rights of sponsorship benefits to key partners and stakeholders • Access to TJ Fischer Racing in-house event planning support • Public relations service in support of media objectives • Focus on developing B2B revenue through product sourcing and cross-promotional opportunities • Access to exclusive TJ Fischer Racing events, promotional programs and proprietary assets

• Sponsor receptions and dinners • Annual sponsor summit • Live streaming video license • Photo database license • Team promotional items: autograph cards, team umbrellas, hero cards, hats for victory lane, credential holders, event programs, die-cast cars, etc. • Grandstand Tickets, hospitality suites, suite catering, golf carts, and race scanners • Hotel rooms and transportation

 

Contact TJ Fischer Racing

TJ Fischer Driver

707-685-5915 facebook.com/tjfischerracing12

twitter.com/travisjfischer tjfischer12@gmail.com

www.tjfischerracing.com

Stephen Fischer Team Director

707-333-3940 sfischer@rathbun.com

www.tjfischerracing.com

Wayne Howard Director, Marketing & Sponsorships

415-672-7672 waynesfbay@yahoo.com www.tjfischerracing.com