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Transcript of Happyfarm1 mktg
HAPPY FARM NOVEMBER 2012MARVIN LIAO
Marketing & Sales StrategyWorkshop
Congratulations: You’re An Entrepreneur
Key Barriers for Your Startup
Momentum BarrierTech Implementation BarrierEcosystem Barrier
Source: Clayton Christensen, HBS Article on Disruption, Nov 2012
Critical Factors for Adoption of New Products
Relative AdvantageSimplicityTrialabilityObservabilityCompatibility
Source: Everitt Rogers, “Diffusion of Innovation”
First Quote & Assumption
“No One Likes to be Sold, but Everyone Likes to Buy”
• Sales & Marketing are Different Sides of Same Coin
• Marketing Sows, Sales Reaps• One Cannot Exist Without the Other
Why Marketing
To Tell The World About your Product/Service:
Whats your Story?
What’s Marketings Role?
PositioningDefining Target CustomerRepresenting Customer Voice in Product
RoadmapDeveloping the Company BrandAcquiring CustomersKeeping Customers Happy (Retention)
Source: Christine Tsai, 500 Startups. http://christinetsai.tumblr.com/
What’s the Problem You Are Solving
Who is User/Customer
B2BB2CHead (Fortune 500)Tail (SME)Local MarketGlobal Market
What Channels?
Where are your Prospective CustomersWhat is your Budget?Whats Most Cost Effective Way to Reach
them?
Think Verticals
What is Your Point of Differentiation
Let’s Not Forget PR (Public Relations)
Different Phases
Phase 1: Trying to Get Product/Market FitGoal: Trial, Feedback, Validation & Reference Partner/Clients
Phase 2: Scaling & Expanding the BusinessGoal: Expand the business, Customer Acquisition
Final Quote
“The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” – Peter Drucker
Questions?