RESEARCH

INTO THE

MUSIC

VIDEO

INDUSTRY

HOW ARE MUSIC VIDEO’S

MADE? (PRE-FILMING)

• First, a video treatment is made with an artist, this outlines

information with regards to what the music video will be

about. It also describes the kind of locations, situations,

stories, images, look and feel, tone and colour, pacing etc.

• The next step is to create the storyboards which provide a

visual understanding of the treatment.

• Then the casting happens where actors/actresses are

chosen to be in the video.

• Then the location has to be chosen.

• The video can be filmed.

HOW ARE MUSIC VIDEO’S

MADE? (POST-FILMING)

• The video has to be edited, so scenes are cut, the images are colour edited, special effects are created etc. Then transitions are added to the final product.

• There's a risk for accidents, loses or other inconveniences that may ruin assets that are either irreplaceable or very expensive to replace. There are cases where dangerous stunts or handling of potentially dangerous elements are required during production. In these situations it is very important that the production company provides insurance to cover for these potential inconveniences.

• Mastering is the process of "flattening" all the effects, colour correction, transitions, and other effects into a format that can be distributed for broadcast. Mastering also includes making sure that audio levels are in the right place and that the final version is technically compliant with the rules of broadcasting.

WHAT IS THE PURPOSE OF A

MUSIC VIDEO?

• To promote the song and the artist. It creates

an image of the artist which encourages

people to buy the album which generates

money for the artist and record label.

• If the video is a narrative, it gives the viewer

a better understanding of the song.

• To entertain the audience or show off

another talent the artist has (e.g. dancing or

acting)

HOW DO AUDIENCES ACCESS

MUSIC VIDEOS?

TOP 5 MOST EXPENSIVE

MUSIC VIDEO’S EVER MADE

• 1. Michael Jackson feat. Janet Jackson – Scream (1995)

Production Cost: $7,000,000 ~ $10,399,914 (2011)

• 2. Madonna – Express Yourself (1989)

Production Cost: $5,000,000 ~ $9,129,879 (2011)

• 3. Madonna – Die Another Day (2002)

Production Cost: $6,100,000 ~ $7,677,421 (2011)

• 4. Madonna – Bed Time Story (1995)

Production Cost: $5,000,000 ~ $7,428,510 (2011)

• 5. Guns N Roses – Estranged (1993)

Production Cost: $4,000,000 ~ $6,267,709 (2011)