Report June 2014 – Overall 131 Clippings by. Report May 2014 - NETGEAR Retail Business Unit...

download Report June 2014 – Overall 131 Clippings by. Report May 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 90 (RBU) Coverage is focused on.

If you can't read please download the document

Transcript of Report June 2014 – Overall 131 Clippings by. Report May 2014 - NETGEAR Retail Business Unit...

  • Slide 1
  • Report June 2014 Overall 131 Clippings by
  • Slide 2
  • Report May 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 90 (RBU) Coverage is focused on the highly positive R7000 review and the presentation of the PR2000, both picked up the German press agency dpa PR-Activities: 100ten together with Glancers created a Facebook App around the World Cup combined with a raffle of AC-products and thus boosted Netgear Germany on FB (+~190 new Fans) 100ten continued strengthening the blogger relations by offering further test samples for reviews and raffles afterwards 100zehn wrote and sent out DVBLogic-ReadyNAS press release and sent it out 100zehn arranged test samples from DVBLogic and will arrange reviews with key media Review devices: RN31400 (Speicherguide.de, Toms Hardware); EX6100 (Netzwelt); PR2000 (ComputerBild, ct, Guter Rat, teltarif, Camillo); PTV3000 (Tagesspiegel); AC762S (ct, mobiFLIP, WEKA); EX6200 (Camillo, mobiFLIP, teltarif, ct, connected home); R7000 (ReadME Blog); R6250 (PC Welt, teltarif); WN3000RP + WN3500RP (connect); DVBLogic+ReadyNAS to be prepared and placed in reviews
  • Slide 3
  • Report June 2014 - NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary AMAZON DE: Sent weekly reporting to HQ We kept an eye on the negative GS105GE reviews FACEBOOK (for details on the monthly posts please check the attached screenshot) We answered several questions about Netgear products and functions posted on our timeline Posts: June, 2 nd : MobiFlip anniversary raffle June, 5 th : IDG AC-router review on FOCUS online June, 12 th : PR2000 review on pureglam.tv June, 16 th : started our Facebook WM App Added second emotional fan post during the German match against Portugal to push the App additional header graphics showing the flags of the current match of the German national team and its opponent (updated regularly) We connected to Fifty & Five and created mutual post of Netgear US and Netgear German Facebook Fans around the German game on Thursday. Picture post on the DE and US FB site; we encouraged the fans to show their interest by their interactions We had more than 500 participants and three happy winners who already received an email
  • Slide 4
  • Report June 2014 - NETGEAR Retail Business Unit NETGEAR Facebook Insights
  • Slide 5
  • Report June 2014 - NETGEAR Retail Business Unit NETGEAR Facebook Insights
  • Slide 6
  • NETGEAR RBU Coverage - Topics Report June 2014 - NETGEAR Retail Business Unit
  • Slide 7
  • NETGEAR RBU VIP Media
  • Slide 8
  • Report June 2014 - NETGEAR Retail Business Unit NETGEAR RBU VIP Media
  • Slide 9
  • Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Total: 20 (CBU) Coverage is focused on the support release PR-Activities: 100ten wrote and sent out press release about Netgear warrenty extension 100ten filled out questionaire for Com! Business SOHO comparative review 100ten wrote 2.500 letters article for it-administrator Tipps and Tricks section 100ten arranged 10GbE test sample review to the following media: ct (RN716, 10GbE- copper switch) review still running 100zehn offered 10GbE-testsample bundle to MacLife they want to test it, waiting for availability of a bundle 100zehn filled in all Q3-Q4 actions into the NAS Attack Plan 100zehn offered different topics and materials to IT Mittelstand & Mobile Business, they would like to create a bigger story about the Hotel Gmachl hospitality case study 100zehn wrote storage statement for Telekom Handel 100zehn wrote and delivered text for funkschau buyers choice election Twitter Activities: current Twitter topics (news, 10GbE, NAS Systems, NAS demo, partner programs, partner announcements, webinars, special offers, special bundles, blog posts by US team)
  • Slide 10
  • Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Case Study L.I.T.: 100ten offered case study to Mobile Business, Logistik Heute, FM das Logistik Magazin, Logistik Journal so far no pick up, will go on with logistic magazines Case Study Krannich GmbH: draft written and approved by customer and Netgear, layout delivered and in approval process with Netgear and Glancers Case Study Pflzer Pensionsanstalt: cancelled by Netgear because very bad cooperation of customer Case Study Hotel Gmachl in Austria: approved by customer, at Netgear for final approval. Case Study Private Hochschule Gttingen: questionaire filled out by customer, checked by Netgear 100zehn starts writing now Newsroom: WEBINAR: Next Generation Mobility Solutions via WLAN: LINKLINK NETGEAR offers Lifetime Technical Support to customers: LINKLINK
  • Slide 11
  • Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Coverage - Topics
  • Slide 12
  • Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media
  • Slide 13
  • Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media
  • Slide 14
  • Report June 2014 - NETGEAR Corporate NETGEAR Overall Sentiment Breakdown
  • Slide 15
  • Report June 2014 - NETGEAR Corporate NETGEAR Overall Print / Online Breakdown
  • Slide 16
  • Report June 2014 - NETGEAR Corporate NETGEAR Overall Category Breakdown
  • Slide 17
  • AVM -AVM offers automatic updates for their FRITZ!Box -AVM introduces vectoring for its FRITZ!Box 7390 Belkin -Belkin to exit Pro Cycling sponsorship by the end of 2014 -Belkin extends its MIXIT cable family with the premium Lightning-cable -Belkin introduces F9K1015 Range Extender -Belkin offers new Netcam NetCam HD+ F7D7602 with WeMo-Integration Buffalo Technology -Buffalo Technology launches MiniStation Air 2 (HDW-PDU3-Series) D-Link -D-Link launches initiative for clean drinking water together with WaterAid -D-Link continues its Business Energizer retail program -D-Link anounces coopoeration with Facebook, building the first Facebook-router -D-LINK ijntroduces Wi-Fi Audio Extender DCH-M225 HP Networking -HP announces new HPC-System Series Apollo -F5 Networks wins the "HP Alliance One Partner of the Year Award" Lancom - Lancom Systems presents Business-VPN-Router 1781VA-4G - Lancom Systems strengthens its channel business Report June 2014 - NETGEAR Competitor Monitoring