Report May 2014 - NETGEAR Retail Business Unit NETGEAR RBU
Summary Total: 90 (RBU) Coverage is focused on the highly positive
R7000 review and the presentation of the PR2000, both picked up the
German press agency dpa PR-Activities: 100ten together with
Glancers created a Facebook App around the World Cup combined with
a raffle of AC-products and thus boosted Netgear Germany on FB
(+~190 new Fans) 100ten continued strengthening the blogger
relations by offering further test samples for reviews and raffles
afterwards 100zehn wrote and sent out DVBLogic-ReadyNAS press
release and sent it out 100zehn arranged test samples from DVBLogic
and will arrange reviews with key media Review devices: RN31400
(Speicherguide.de, Toms Hardware); EX6100 (Netzwelt); PR2000
(ComputerBild, ct, Guter Rat, teltarif, Camillo); PTV3000
(Tagesspiegel); AC762S (ct, mobiFLIP, WEKA); EX6200 (Camillo,
mobiFLIP, teltarif, ct, connected home); R7000 (ReadME Blog); R6250
(PC Welt, teltarif); WN3000RP + WN3500RP (connect);
DVBLogic+ReadyNAS to be prepared and placed in reviews
Slide 3
Report June 2014 - NETGEAR Retail Business Unit NETGEAR eCom
& Social Media Summary AMAZON DE: Sent weekly reporting to HQ
We kept an eye on the negative GS105GE reviews FACEBOOK (for
details on the monthly posts please check the attached screenshot)
We answered several questions about Netgear products and functions
posted on our timeline Posts: June, 2 nd : MobiFlip anniversary
raffle June, 5 th : IDG AC-router review on FOCUS online June, 12
th : PR2000 review on pureglam.tv June, 16 th : started our
Facebook WM App Added second emotional fan post during the German
match against Portugal to push the App additional header graphics
showing the flags of the current match of the German national team
and its opponent (updated regularly) We connected to Fifty &
Five and created mutual post of Netgear US and Netgear German
Facebook Fans around the German game on Thursday. Picture post on
the DE and US FB site; we encouraged the fans to show their
interest by their interactions We had more than 500 participants
and three happy winners who already received an email
Slide 4
Report June 2014 - NETGEAR Retail Business Unit NETGEAR
Facebook Insights
Slide 5
Report June 2014 - NETGEAR Retail Business Unit NETGEAR
Facebook Insights
Slide 6
NETGEAR RBU Coverage - Topics Report June 2014 - NETGEAR Retail
Business Unit
Slide 7
NETGEAR RBU VIP Media
Slide 8
Report June 2014 - NETGEAR Retail Business Unit NETGEAR RBU VIP
Media
Slide 9
Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU
Summary Total: 20 (CBU) Coverage is focused on the support release
PR-Activities: 100ten wrote and sent out press release about
Netgear warrenty extension 100ten filled out questionaire for Com!
Business SOHO comparative review 100ten wrote 2.500 letters article
for it-administrator Tipps and Tricks section 100ten arranged 10GbE
test sample review to the following media: ct (RN716, 10GbE- copper
switch) review still running 100zehn offered 10GbE-testsample
bundle to MacLife they want to test it, waiting for availability of
a bundle 100zehn filled in all Q3-Q4 actions into the NAS Attack
Plan 100zehn offered different topics and materials to IT
Mittelstand & Mobile Business, they would like to create a
bigger story about the Hotel Gmachl hospitality case study 100zehn
wrote storage statement for Telekom Handel 100zehn wrote and
delivered text for funkschau buyers choice election Twitter
Activities: current Twitter topics (news, 10GbE, NAS Systems, NAS
demo, partner programs, partner announcements, webinars, special
offers, special bundles, blog posts by US team)
Slide 10
Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU
Summary Case Study L.I.T.: 100ten offered case study to Mobile
Business, Logistik Heute, FM das Logistik Magazin, Logistik Journal
so far no pick up, will go on with logistic magazines Case Study
Krannich GmbH: draft written and approved by customer and Netgear,
layout delivered and in approval process with Netgear and Glancers
Case Study Pflzer Pensionsanstalt: cancelled by Netgear because
very bad cooperation of customer Case Study Hotel Gmachl in
Austria: approved by customer, at Netgear for final approval. Case
Study Private Hochschule Gttingen: questionaire filled out by
customer, checked by Netgear 100zehn starts writing now Newsroom:
WEBINAR: Next Generation Mobility Solutions via WLAN: LINKLINK
NETGEAR offers Lifetime Technical Support to customers:
LINKLINK
Slide 11
Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU
Coverage - Topics
Slide 12
Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU
VIP Media
Slide 13
Report June 2014 - NETGEAR Commercial Business Unit NETGEAR CBU
VIP Media
Slide 14
Report June 2014 - NETGEAR Corporate NETGEAR Overall Sentiment
Breakdown
Report June 2014 - NETGEAR Corporate NETGEAR Overall Category
Breakdown
Slide 17
AVM -AVM offers automatic updates for their FRITZ!Box -AVM
introduces vectoring for its FRITZ!Box 7390 Belkin -Belkin to exit
Pro Cycling sponsorship by the end of 2014 -Belkin extends its
MIXIT cable family with the premium Lightning-cable -Belkin
introduces F9K1015 Range Extender -Belkin offers new Netcam NetCam
HD+ F7D7602 with WeMo-Integration Buffalo Technology -Buffalo
Technology launches MiniStation Air 2 (HDW-PDU3-Series) D-Link
-D-Link launches initiative for clean drinking water together with
WaterAid -D-Link continues its Business Energizer retail program
-D-Link anounces coopoeration with Facebook, building the first
Facebook-router -D-LINK ijntroduces Wi-Fi Audio Extender DCH-M225
HP Networking -HP announces new HPC-System Series Apollo -F5
Networks wins the "HP Alliance One Partner of the Year Award"
Lancom - Lancom Systems presents Business-VPN-Router 1781VA-4G -
Lancom Systems strengthens its channel business Report June 2014 -
NETGEAR Competitor Monitoring