Report August 2013 - Overall 94 Clippings

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Report August 2013 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 72 (RBU) + 3 (both) Clippings D-A-CH

• Coverage is focused on RN102

• PR-Activities: RN102 review with ComputerBild; IFA media invitation and preparation

• IFA invitation follow up started. Additionally the product list that will be presented at IFA was pulled together and a final press release was written; press material, briefing book and speaker’s bios were finalized and prepared

• Review devices: PTV3000 (PC-Welt, Plus X Award, AUF EINEN BLICK & TVklar), A6200 & R6300 (tech-fire.de / Redaktionsbüro Schlede, iamedia.de), XAVT5602 & XWN5001 (PC Praxis), DGND3800B (PC Games Hardware), RN312 (netz-basis.com), WN1000 (Handy-Fans.de)

•100ten kept track of the ComputerBild review and sent further information to the testing editor which in the end resulted in a highly positive testing result with the RN102 scoring second behind Synology

Report August 2013 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Telekom VDSL IPv6 review with DGND3800B – c’t did an intensive test and the router is so far not working with Telekom VDSL

• AMAZON review project gets more and more positive feedback and specific questions from customers; more emails to our external Amazon e-mail address

• 100ten sent analysis and feedback for the Amazon UK tracking as basis for the project start to NTGR UK – 100ten started the project but still waits for feedback from the UK for a final go

• PTV3000 - we sent out the 2.4.3 FW update to all testing editors

• We provided cloud access to one 104 in the office NAS for Philipp Trulson from PC Masters

NETGEAR RBU Coverage - Topics

Report August 2013 - NETGEAR Retail Business Unit

Report August 2013 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report August 2013 - NETGEAR Retail Business Unit

NETGEAR RBU VIP Media

Report August 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Total: 19 (CBU) + 3 (both) Clippings D-A-CH

• Coverage is focused on the ReadyNAS 3220/4220, Powershift summer offer and the ama ITK market analysis

• PR-Activities: current Twitter topics (webinars and live workshops, 10GbE Copper Switches, 10 GbE Switches, NAS Systems),10GbE review planned for late 2013 (c’t). All key media have been contacted for review possibilities – c’t and Admin Magazin showed interest, feedback on the 10GBE Nics outstanding from NTGR.

• Reviews: RN516 NAS review for SMBs (c’t) – result was good and we bought the review for marketing purposes. GSM7224 switch review; we helped with several problems the editor had while testing, test was published (c’t).

• News Alert regarding special Netgear Powershift summer offer has been sent out

• 100zehn finalized an article regarding 10GbE Copper Switching for IT Mittelstand. NTGR provided futher input, 100ten to finish the article.

Report August 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• XS708 switch offered to c’t for a review – editor will test it but comes back to us when he has time for it within the next 4-8 weeks

• Overview of actual running B2B & B2C NAS reviews sent to Netgear

•100ten answered questions regarding Business Wireless for German Handelsblatt

• Case Study Georg Jordan: 100ten sent case study questionnaire to responsible project lead, waits for feedback regarding the used products and will lead a phone interview when contact is back from vacation on 23.09.

•Case Study LIT: 100ten will send case study questionnaire to responsible project lead and will lead a phone interview about targets, implementation and success when first parts are finished.

•100ten started to enter first NAS features into LANline poll for market overview. Deadline: 13.09.

•100ten wrote statement for Videor partnership press release

Report August 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU Coverage - Topics

Report August 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only Cnet / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

SearchXXX

speicherguide

telecom-handel.de

tomsnetworking

Report August 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP Media

Report August 2013 - NETGEAR Corporate

NETGEAR Overall Sentiment Breakdown

Report August 2013 - NETGEAR Corporate

NETGEAR Overall Print / Online Breakdown

Report August 2013 - NETGEAR Corporate

NETGEAR Overall Category Breakdown

AVM - AVM shows new functions of its FRITZ!Box- AVM presents telephone with WiFi and Live TV, FRITZ!Fon C4 , FRITZ!WLAN Repeater 450E and FRITZ!

WLAN Stick AC 430 - AVM introduces newer version of the classic FRITZ!Box 7272- AVM starts selling its newest FRITZ!Box 7490- AVM introduces new FRITZ!Powerline 510E and 530E

Belkin - Linksys by Belkin presents- Belkin presents "Echo Electricity"-System to measure energy consumption at home

Buffalo Technologies - Buffalo Technologies introduces new AirStation Wireless N300 travel router

D-Link - D-Link shows new pan & tilt day/night network camera- D-Link offers Wireless Controller DWC-1000 or 24-Port Layer 2 Gigabyte Wireless Switch DWS-3160-

24TC special deal- D-Link starts autumn workshops for IP surveillance- Security risk found in D-Link DIR 865L

HP Networking - HP founds the OpenPower Consortium together with Google, Nvidia and other IT-companies- HP introduces HP Lifetime Warranty 2.0, a free telephone support hotline

Lancom - Lancom Systems announces new Head of Field Marketing, Silke Schappner - Lancom Systems presents new OS Update LCOS 8.82 - Lancom Systems announces new Head of Business Development, Jan Buis

Report August 2013 - NETGEAR Competitor Monitoring