Recruiting Optimization Roadshow - Jon Bischke, Entelo
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Transcript of Recruiting Optimization Roadshow - Jon Bischke, Entelo
Sourcing Strategies And Challenge
BROUGHT TO YOU BY:
Jon BischkeEntelo
Our Presenter
JON BISCHKECEO
Our Presenters
Father of two (including a two month old)
JON BISCHKECEO
Traveled to Africa in 2013 with President Clinton
Founded Entelo in 2011
A QUICK INTRO to SOURCING
Sourcing: The Fundamentals
The best people for the toughest roles aren’t applying.
Have more predictability around hiring.
Think like a marketer, hire like a recruiter.
Myth: Sourcing is only helpful for hard-to-fill roles.
#ROSHOW15
SOURCINGTHE STRATEGIES
Sourcing: The Strategies
Be prepared. • Create a sample list of 25-100 candidates for hiring
managers.
• Figure out a range for perfect and not-so-perfect candidates.
• Build a talent map.
• Nurture people like a networking marketer.
#ROSHOW15
Sourcing: The Strategies
• Create a list of candidates for each role, then email.
• Segment lists on keywords and phrases.
• Adjust each template to personalize your outreach.
Build lists.
#ROSHOW15
Try this template
Subject line: Entelo + <Company>
Hey <firstname>,
Came across you and noticed you’ve had an amazing sales career so far. We’ve always been impressed with people that have sold in the Business Intelligence space as we find that sell translates very well to selling here at Entelo. Given your experience at <Company>, I thought you may be interested in exploring an opportunity to join our sales team.
Try this template:
#ROSHOW15
Sourcing: The Strategies
• Create a list of candidates for each role, then email.
• Segment lists on keywords and phrases.
• Adjust each template to personalize your outreach.
• For high-volume roles, run group list-building sessions.• Target high-value companies using Crunchbase, Mattermark,
or CBInsights.
Build lists.
#ROSHOW15
For referral sourcing, run an advanced search in LinkedIn Basic, share the profile URLs of your first degree connections with the team.
Pro Tip
Easy way to get others to mine their networks.
#ROSHOW15
HOW TOOPTIMIZE YOURCANDIDATE OUTREACH
Outreach: The Strategies
• Automate common items (e.g. job description, company history) in all your messaging.
• Build scalable, custom templates by exporting spreadsheets with relevant data points.
• Entelo• ToutApp• Yesware
Build templates.
#ROSHOW15
Subject line: Heard great things about you from Jimmy HuHey <firstname>,
Happy new year and congrats on the baby boy! He's so cute- reminds me of my nephew. :)
I was reaching out as Jimmy mentioned you've been truly exceptional as a customer success manager at <companyname> and figured you may be interested in exploring the possibility of joining us (Jimmy joined us in May!). We're looking for someone as our Director of Customer Success and considering you've launched a number of products and have the exact type of experience we're looking for, thought it would make sense for us to connect.
I know you're probably still on maternity leave, but if you're interested, would love to start a conversation and give you more information in regards to us and the opportunity. Otherwise, hope you're enjoying yourself- my cousin tells me that while having a child can be extremely difficult, there's nothing that makes her happier than being a mother :)
Best of luck with everything and hope to hear back soon!
Cheers,Vivek
Try this template:
#ROSHOW15
Outreach: The Strategies
• Total number of reachouts (emails, InMails, etc.)
• Emails sent
• Open rate
• Click-through rate
• Response rate
• # of exports to Greenhouse
Track your emails.
#ROSHOW15
Outreach: The Strategies
• Who are candidates more likely to respond to?
Send on behalf of another team member.
#ROSHOW15
Outreach: The Strategies
• Personal emails
• Work emails
• InMails
• Facebook, Twitter, Quora, or other social channels
Reach out on multiple channels.
#ROSHOW15
Outreach: The Strategies
• Schedule email workflows based on candidate behaviors.
• Drip campaigns can improve response rates by 25-100%.
• Start with 1-2 weeks between each email to a candidate.
• Be tasteful and targeted with each message.
• Test out timing and tone.
Use a multi-touch outreach strategy.
#ROSHOW15
SOURCINGHACKS AND TOOLS
Sourcing Hacks and Tools
Reach out to the Hacker News community.
#ROSHOW15
Sourcing Hacks and Tools
• Networking
• Events, conferences
• Introduction to their network and referrals
Don’t be afraid to reach out to people too high-level for your roles.
#ROSHOW15
Subject line: Who’s the best engineer you know?Hi <firstname>,
Came across you and noticed you’ve been incredibly active in the Scala community for years. Not often I see someone who is as embedded within the community as you. I was reaching out as I’m looking for a Sr. Scala Engineer and I thought you’d know the types of people that’d be good fits for what we’re looking for…
Try this template:
#ROSHOW15
Sourcing Hacks and Tools
• Recruiting: Entelo, LinkedIn Recruiter• Email tracking: ToutApp, Yesware, Sidekick• Company Insights: Crunchbase, CBInsights, Mattermark
Tools
Reading Resources• Entelo Blog (blog.entelo.com) • Boolean Blackbelt, Glen Cathey• The Talent Sourcing and Recruitment Handbook, Shally
Steckerl• The Non-Technical Guide to Web Technologies, Tommy
Cheng#ROSHOW15