Vancouver Rebels of Recruiting Roadshow | Amy Hamdorff from Restaurant Group
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RECRUITING THROUGH A STRONG EMPLOYMENT BRAND. Glassdoor Rebels Roadshow 2015
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Transcript of Vancouver Rebels of Recruiting Roadshow | Amy Hamdorff from Restaurant Group
RECRUITING THROUGH A STRONG EMPLOYMENT BRAND.
Glassdoor Rebels Roadshow -‐ 2015
AGENDA• Company overview –Who we are at JOEY.
• Employment Branding.• Building a strategy.• Creating content.• Social Media.
• Social quick facts.• Measuring your ROI.
COMPANY OVERVIEW
World-Class restaurants
Opening soon in Woodland Hills Topanga!
Hospitality focused teams
Culinary apprentice program
Red Seal Certification
Training and Development
EMPLOYMENT BRANDING
What is an employment brand?
Why is it important for recruiting and retaining
employees?
• Improved quality of candidates• More passive candidates• Increased retention• Lower recruitment costs• Brand advocates• Happy employees
“Until companies know what their target talent values in an employer, who their competitors for talent are and what differentiates them from those competitors, it is premature to create a brand strategy, brand messages or advertising,”
BUILDING A STRATEGY
Who is your target market?
Who are your competitors?
What do they value in a company?
What is your competitive edge?
What is the main message that you
want to communicate?
How will you communicate this message with your
audience?
CREATING ENGAGING CONTENTBranded Hashtags and Partner stories.
#Thewaywework
#Thewaywecook
#Thewaywepour
#MYJOEYSTORYCommunicate your story.
SOCIAL MEDIACommunicating with your target audience.
Source: www.jeffbullas.com
Twitter• Twitter has 284 million active users at
last count.• 88% of Twitter users are on mobile.• 500 million tweets per day.
Facebook• 1.4 billion Facebook users.• 47% of all Internet users are on
Facebook.• 4.5 billion likes are generated daily. • Nearly 75% of Facebook’s revenue.
comes from mobile advertising.
Instagram• Over 300 million users.• 70 million photos and videos are sent
daily. • 53% of internet users aged 18-29.
• 347 million registered members.• There are over 39 million studentsand recent college graduates on LinkedIn.
Website• 76.5% between 18-44.• 45.85% female/55.15% Male.• 69% mobile users.
Glassdoor• 49,000 impressions.• 52% mobile/ 44% desktop.• 200% increase in followers and engagement.
SOCIAL MEDIA
• Create an engaging user experience – Videos, pictures, articles, job postings.
• Listen, Learn and Engage. Talk to your potential candidates!
• Link your social accounts together – lead candidates from an article on LinkedIn back to your website.
• Be authentic and keep at it!
SOCIAL CHECKLIST
