RECRUITING IN EUROPE
Transcript of RECRUITING IN EUROPE
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RECRUITING IN EUROPE CURRENT CHALLENGES
WOLFGANG BRICKWEDDE
DIRECTOR, INSTITUTE FOR COMPETITIVE RECRUITING
RIDE- RECRUITING INNOVATION DAY EUROPE
15. APRIL 2015, ZURICH
© I
CR
, In
stitu
te for
Com
petitive R
ecru
itin
g, 2014
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Overview ICR, Institute for Competitive Recruiting
Research Consulting
Corporations:
How to improve their internal recruitment
in order to become competitive
Solution Providers:
How to be successful in the German
speaking market
Jobboards Multi Channel Posting
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Europe: Current Challenges
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Agenda
Recruiting in Europe
Ways to recruit in Europe
• Challenges in European recruitment
The Labour Markets
• The basics/infrastruture for recruitment • Availability of latent candidates
• Mobility and candidates
The Recruitment Landscape
• Use of social media business networks
• Legal issues
Highlights of the RIDE
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Ways to recruit in Europe
Agenda: Recruiting in Europe
• Recruit across borders, for your home country
• Recruit in other countries, for these countries
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Challenges for Recruiting in Europe
Agenda: Recruiting in Europe
• Candidate awareness for own company (Employer Brand)
• Candidate availability (unemployment rates/ % of latent candidates)
• Candidate access for own company (recruiting channel use)
• In scarcity markets: individualization of communication
candidate focus vs company focus
digitalization
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Agenda
Recruiting in Europe
Ways to recruit in Europe
• Challenges in European recruitment
The Labour Markets
• The basics/infrastruture for recruitment • Availability of latent candidates
• Mobility and candidates
The Recruitment Landscape
• Use of social media business networks
• Legal issues
Highlights of the RIDE
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The basics/infrastruture for recruitment
Agenda: Recruiting in Europe
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Europe:
One Continent – One Recruiting?
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Europe: One Continent – One Recruiting?
Unemployment Rates
> 10%
7-10%
< 7%
> 20%
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Europe: One Continent – One Recruiting?
Employment Outlook
> 5-10%
1-5%
< 1%
> 10%
Source: ManpowerGroup Global Employment Outlook Q3 2014
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Europe: One Continent – One Recruiting?
Employment Outlook
> 5-10%
1-5%
< 1%
> 10%
Unemployment Rates
> 10%
7-10%
< 7%
> 20%
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One Continent – Different Labour Markets
Most difficult to fill jobs
Source: EU 2012, European Vacancy and Recruitment Report
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Europe: One Continent – One Recruiting?
% of latent
candidates
> 65%
55- 65%
< 55%
Source: Linkedin 2014
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Agenda
Recruiting in Europe
Ways to recruit in Europe
• Challenges in European recruitment
The Labour Markets
• The basics/infrastruture for recruitment • Availability of latent candidates
• Mobility and candidates
The Recruitment Landscape
• Use of social media business networks
• Legal issues
Highlights of the RIDE
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Internet Penetration Rate (gives an indication of the accessibility of potential candidates via social networks per
country)
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0% 100,0%
Germany
Sweden
United Kingdom
Netherlands
Belgium
Spain
Italy
France
Hungary
Czech Republic
Turkey
Romania
GermanySwedenUnited
KingdomNetherlan
dsBelgiumSpainItalyFranceHungary
CzechRepublic
TurkeyRomania
Internet Penetration 82,7%92,9%84,1%89,5%81,4%65,6%58,4%77,2%65,3%70,9%45,7%44,1%
Internet Penetration
Source: InternetWorldStats
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Europe: One Continent – One Recruiting?
Use of Social Media
Business Networks
Viadeo
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Facebook and YouTube are dominating the Social Media
landscape in the European countries
Germany Sweden UK Netherlands Belgium Spain Italy France Hungary Czech Republic Turkey Romania
Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook
Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube
Xing Linkedin Twitter Linkedin Linkedin Twitter Twitter Linkedin IWIW Linkedin Twitter Linkedin
Twitter Twitter Linkedin Twitter Twitter Linkedin Linkedin Twitter Badoo Twitter Linkedin Twitter
Linkedin Pinterest Pinterest Pinterest Tuenti Badoo Viadeo Badoo HI5
Hyves Badoo Badoo
Linkedin, Twitter dominate the professional network
area, with local „heros“ like Xing and Viadeo in a few
countries.
(source: www.alexa.com The sites in the top sites lists are ordered by their 1 month alexa traffic rank. The 1 month rank is calculated using a combination of average daily visitors and pageviews over the past month. The site with the highest combination of visitors and pageviews is ranked #1. )
The most popular Social Networks per country
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Europe: One Continent – One Recruiting?
% of professionals
able to be reached
with Linkedin
> 20%
11- 20%
< 10%
Source: InternetWorldStats, Eurostats, Linkedin
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Percentage of Professionals reachable via Linkedin (gives an indication whether a social network is suitable for proactive candidate sourcing in a
specific country)
0% 10% 20% 30% 40% 50% 60% 70%
Germany
Sweden
United Kingdom
Netherlands
Belgium
Spain
Italy
France
Hungary
Czech Republic
Turkey
Romania
Germany
Sweden
UnitedKingdo
m
Netherlands
Belgium
SpainItalyFranceHunga
ry
CzechRepubl
icTurkey
Romania
Reach: Percentage of Professionals reachablevia this network
3%28%58%55%33%6%8%7%12%8%6%12%
Reach: Percentage of Professionals reachable via this network
Source: InternetWorldStats, Eurostats, Linkedin
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Agenda
Recruiting in Europe
Ways to recruit in Europe
• Challenges in European recruitment
The Labour Markets
• The basics/infrastruture for recruitment • Availability of latent candidates
• Mobility and candidates
The Recruitment Landscape
• Use of social media business networks
Highlights of the RIDE
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Before lunch
Interactive Roundtable Session Use the opportunity to discuss and exchange with your peers a particular
question of interest:
T1: What are the biggest challenges in European recruitment and how to
solve them?
T2: What are the best recruiting channels for European recruitment?
T3: How could Big Data help us in recruiting in Europe?
European HR-Recruitment Marketing Challenges:
Where to get the data on how to best deploy the
Employer Brand and find the best talent across
various countries?
Geert- Jan Waasdorp
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After lunch
Multi-lingual and Semantic Search in
Europe
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Enjoy the RIDE
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