RDE12 Dr_Martin_Weiser
-
Upload
radiodayseurope -
Category
Entertainment & Humor
-
view
1.388 -
download
0
Transcript of RDE12 Dr_Martin_Weiser
Konzernforschung
Das Auto 2.0Car Entertainment of Tomorrow
Dr. Martin Weiser
Volkswagen Group Research – Driver Information Systems
Seite 2Konzernforschung
Challenging the Individual Mobility
Traffic Density Increases Cognitive Load of Drivers
Increasing Safety and Security Demands
Climate Change, CO2-Emmissions
Urbanisation
Seite 3Konzernforschung
Challenging the Individual Mobility
Increasing Safety and Security Demands
short range radar
rear view camera
cabin surveillance
ultrasonic sensors
video camera
multibeam laser
infrared camera
long range radar
Seite 4Konzernforschung
Advanced Driver Assistance as Enabler for Active Safety
Accident Avoidance Systems mainly depend on the availability ofAdvanced Driver Assistance Systems‘ (ADAS) sensors.
Cars „feel“
Cars „see“
Cars„communicate“
Seite 5Konzernforschung
Potential of Protection of Current and Future ADAS
Kommunizieren
Sehen
Fühlen
Today
Pass
ive
Safe
tyA
ctiv
e Sa
fety
Park AssistLane Assist
ACC
ABS AFSBAS
ESP
Safety Belt
Airbags
Crush ZoneAdaptivePassengerProtection
Rigid Passenger Cell
ProActive Passenger Protection
Car2X-Safety
Forward LookingPedestrian Protect.Side Assist
Front Assist
Light Assist
“Feel”
“See”
“Communicate”
Seite 6Konzernforschung
Driver Information Systems as Enabler for the Connected Car
Accident avoidance systems mainly depend on the availability of Advanced Driver Assistance Systems‘ sensors.
Driver „consumes“
Driver „interacts“
Driver „contributes“
Seite 7Konzernforschung
Level of Driver‘s Life Participation Dependent of Infotainment
Kommunizieren
Sehen
Fühlen
NavigationRadio Interactive
AM/FM Radio
Cassette Player
Satellite Radio
Rear Seat Entertainment
???
“consume”
“interact”
“contribute”
CD PlayerCD Changer
Internet Radio
Mood Music
Telephone
Today
Seite 8Konzernforschung
Common Roadmap: Driver Information / Driver Assistance
Cars „feel“
Cars „see“
Cars „communicate“
Driver „contributes“
Driver „interacts“Driver „consumes“
Both the „Contributing Driver“and the „Communicating Car“
jointly form the vision ofDas Auto 2.0
Seite 9
The Use of Audio Content Changes Rapidly
• Additional content and time-shift areknown by Apps, Podcasts and theMediathek
• Audio books and magazines are available„On Demand“
• Internet services offer special interestchannels and personalized streams
• Location based audio information(travel guide, news, …) by publishingcompanies
• Interactive Audio is in preparation• Customers have large collections of
music• Digital Broadcast includes information
services
Seite 10Abteilung: K-EFFIStand: 30.03.2011
Finally By Myself! – Facts About Drivers:
• The average driver spends 77 minutes per day in his car
• Average of 1.3 persons in the car• Primary time for commuters and heavy
drivers to enjoy their favorite music andinformation
The choice:„… it is on the air right now“
Statements:„Could you tell me more about it?“„It is too bad about the fine productions running around 9:45 or 23:10!“„The internet stream of my favorite channel is available everywhere –without any interruption even in the car!“
Seite 11
User Requirements for Audio In The Car1.Basic requirements• Background radio• Selecting the favorite music• Selecting (and obtaining!) audio books,
information and features• Anchoring by the „home station“
2. Time shift• Service information: News, weather, traffic• Learning about new music and information
Always:: Finishing the contribution, when back in the car
Customized availability, transfer and usability of audio content enable the first steptowards interactive information and entertainment in the car!
The next step relies on new driver assistance and will include information on the carsurroundings, interaction with social networks and the possibility for own contributions
Seite 12
Radio Interactive, a Research Cooperation of Hitradio Antenne Niedersachsen, the NDR and Volkswagen
Extended audio information accompany the ongoing broadcast will be downloaded and activated by the driver
•Information at length•Regional topics•News, traffic and weather right now•The last Episode of …•Location based information•…
Volkswagen Group Research
Seite 13
Thank You for Listening!
Volkswagen Group Research
Seite 14Volkswagen Group Research