RDE12 Gunnar Garfors

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description

Radiodays Europe in Barcelona March 2012Session on radio strategy for smartphonesDemonstration of first mass market mobile device integrating over-the-air broadcasting with mobile internet

Transcript of RDE12 Gunnar Garfors

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theidag.org

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IDAG works for: 1. A single market for devices.

2. Combination of broadcasting/internet.

3. Cross-border services.

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API

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Broadcasting AND the Internet.

The Combination is King.

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Live and on-demand. Cost efficient.

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New formats, services and revenues.

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Increased dialogue with listeners/viewers.

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ToSS (Touch Screen Shopping).

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TaB!

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Artist: Lady BabaTrack: BJ Face

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Avg. score: 5.1 (11,239 votes)

TaB!

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Combined

devices

are here*DMB/DAB/DAB+/Internet

*

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Galaxy tablet from Samsung.

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Apple Iphone, Ipad, Ipod.

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Android, Apple, Windows.

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Identity tablets with Android OS.

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Navigation units from TomTom.

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Radio must go digital.

It secures equal opportunities

to everyone.

DMB/DAB+ is advanced,

widespread, mature and

already here.

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twitter: @garfors

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[email protected]

+47 40 00 00 22

garfors.com